10 Effective Emotional Triggers That Make People Buy [Infographic]

Download Now: Free Marketing Plan Template
Jami Oetting
Jami Oetting



Research shows that the emotional response to a TV ad impacts a person's intent to buy by a factor of 3:1 when compared to the ad's content. 

We like or dislike and buy from or ignore brands based on how they make us feel -- even if this distinction is done on a subconscious level

Download Now: Free Marketing Plan Template [Get Your Copy]

The interesting thing is that our emotional range is fairly simple. According to a study from the Institute of Neuroscience and Psychology, we have four basic emotionshappy, sad, afraid/surprised, and angry/disgusted. We build off of these to express more complex emotional states. 

But what emotions will make someone pull out a credit card? And how do you spark these emotions with your marketing campaigns?

To better understand the emotional link to buying behavior, Cox Business created the below infographic. Learn how to write content that activates your audience's feelings. 

Pin It

emotional triggers buy

Pin It


Related Articles

Outline your company's marketing strategy in one simple, coherent plan.

    Marketing software that helps you drive revenue, save time and resources, and measure and optimize your investments — all on one easy-to-use platform