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Remember, it's more important how much business your site generates, than what it looks like.
One of the most important elements of lead generation is creating compelling offers to entice people to give you their contact information.
To understand what offers users perceive to be the most valuable, I conducted a survey asking people to rank a handful of offer types.
The results show that people prefer content-based offers rather than "demo" type offers which imply a more sales-oriented process. If you want leads, try offering a downloadable kit, or a free trial of your product.
Originally published Oct 1, 2010 7:00:00 AM, updated July 28 2017