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Tips for Engaging Your Leads and Customers With Transactional Emails

by Joel Traugott

Date

January 6, 2017 at 10:00 AM

transactional email

If you're an email and conversion rate geek, you're always looking for new places to test to improve your marketing and sales funnel. The transactional email is a piece of email marketing that doesn't get as much attention as it deserves. Keep reading and we'll talk about what transactional email is, areas to optimize, and wrap up with examples and commentary of some high quality emails. 

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How Branching Logic in Workflows Creates More Efficiency for Our Team [Customer Story]

by Jackie Zhou

Date

January 4, 2017 at 2:00 PM

workflows branching logicHubSpot is the perfect tool for us. SoapBox is a startup company so everyone is always wearing multiple hats at the same time which means that even though I'm the admin for HubSpot, I'm also the admin for Salesforce, running campaigns, and creating content. HubSpot was easy enough for me to use, yet powerful enough for me to customize my workflows to help make a more efficient, automated process within our company.

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5 Best Practices for Content Promotion

by Justin Champion

Date

December 27, 2016 at 3:00 PM

discover-content.jpg

Take a moment to reflect on the last great piece of content you came across. Maybe it was a book, an infographic, an email, or even a video.

Now, how did you discover that piece of content? Did a friend send it to you or make a recommendation? Did it pop up in your social media newsfeed or timeline?

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3 Project Templates to Keep You Busy During the Holiday

by Alex Crumb

Date

December 22, 2016 at 2:00 PM

hubspot-project-templates-drop-down.pngThere's an introspective stillness in the chaotic hours near the calendar year's end when you become reflective at work. Man, it sure is odd how you do all your assessments and audits when you have the least time to do them, right? But you can't help it!

It's a natural time to conduct evaluative efforts, to discover what you'd still like to do before the year ends and what you'd like to do even better when the next year rolls around. Well, lucky you — HubSpot Academy has several project templates to help. They'll guide you, step-by-step, through your year-end self-assessments, and they'll help you make the most of your findings and codify your new practices come the new year.

Let's make the most of our time at the end of the year.

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Managing the Handoff Between Marketing and Sales

by Kyle Jepson

Date

December 21, 2016 at 11:00 AM

4976497160_026165c6cd_b.jpgOne of the hardest but most important parts of the inbound methodology occurs between the convert and close stages -- the handoff from marketing to sales.

How do you let the sales team know they have marketing qualified leads (MQLs) waiting for them? And how do you make sure they actually follow up?

To answer these questions, let's back up and talk about what makes a lead worthy of being passed to the sales team in the first place.

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