Pamela Vaughan

Pamela is a principal marketing manager on HubSpot's web strategy team, with a focus on conversion rate optimization and conversion copywriting for HubSpot's website. She is best known for introducing the concept of historical optimization, which increased organic search traffic and leads for HubSpot's blog by more than 200%. She can also be found in stock photos on lots of random websites all over the web, like the one you see here, which just so happens to be the expression she makes when she writes a killer blog post.

more from Pamela Vaughan

17 Google Marketing Tools You Should Be Using

17 Google Marketing Tools You Should Be Using

Marketing| 11 min read
The Blogging Tactic No One Is Talking About: Optimizing the Past

The Blogging Tactic No One Is Talking About: Optimizing the Past

Marketing| 17 min read
How HubSpot's Pricing Page Redesign Increased MQL Conversions by 165% & Free Sign-Ups by 89%

How HubSpot's Pricing Page Redesign Increased MQL Conversions by 165% & Free Sign-Ups by 89%

Marketing| 10 min read
Disproving Best Practices: The One- vs. Two-Column Form Test

Disproving Best Practices: The One- vs. Two-Column Form Test

Marketing| 4 min read
Why You Should Start With Copy Instead of Design: A Data-Backed Lesson

Why You Should Start With Copy Instead of Design: A Data-Backed Lesson

Marketing| 5 min read
The Free Design Templates You Need to Create Stunning Visual Marketing Content

The Free Design Templates You Need to Create Stunning Visual Marketing Content

Marketing| 9 min read

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