<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=1657797781133784&amp;ev=PageView&amp;noscript=1">

Pamela Vaughan

Pamela is a principal marketing manager on HubSpot's web strategy team, with a focus on conversion rate optimization and conversion copywriting for HubSpot's website. She is best known for introducing the concept of historical optimization, which increased organic search traffic and leads for HubSpot's Blog by more than 200%. She can also be found in stock photos on lots of random websites all over the web, like the one you see here, which just so happens to be the expression she makes when she writes a killer blog post or hears someone talk about HubSpot's sales software.

More from Pamela Vaughan

Disproving Best Practices: The One- vs. Two-Column Form Test

Disproving Best Practices: The One- vs. Two-Column Form Test

Marketing| 4 Min Read
Why You Should Start With Copy Instead of Design: A Data-Backed Lesson

Why You Should Start With Copy Instead of Design: A Data-Backed Lesson

Marketing| 5 Min Read
The Free Design Templates You Need to Create Stunning Visual Marketing Content

The Free Design Templates You Need to Create Stunning Visual Marketing Content

Marketing| 9 Min Read
How the HubSpot Marketing Blog Actually Generates Leads (Hint: It's Not How You Think)

How the HubSpot Marketing Blog Actually Generates Leads (Hint: It's Not How You Think)

Marketing| 8 Min Read
Why We Unsubscribed 250K People From HubSpot's Marketing Blog & Started Sending Less Email

Why We Unsubscribed 250K People From HubSpot's Marketing Blog & Started Sending Less Email

Marketing| 5 Min Read
13 Email Workflows You Should Be Using in Your Marketing Automation

13 Email Workflows You Should Be Using in Your Marketing Automation

Marketing| 8 Min Read