Email newsletters come in all shapes and sizes. Your email newsletter's goal could be to gain more blog visitors, generate leads and sales, or inform your customers about your company’s latest product updates. Heck -- maybe you just want to create a stellar internal newsletter for your company’s employees.
Regardless of your goal, it's easy to slip into the promotional mindset when putting together an email newsletter. But being over-promotional is one of the biggest no-no's of curating an email newsletter.
What a great email newsletter actually looks like. Whether you’re starting from scratch or revamping your current email newsletter strategy, it’s important to see the anatomy of an effective email newsletter.
How to measure your email newsletter.Once you’ve started tweaking and optimizing your newsletter, it’s important to measure what you’ve changed to see what works and what doesn’t for your particular audience. Don’t be afraid to A/B test even the smallest elements to see what people prefer.
The biggest email newsletter mistakes people make, and how to avoid them. In addition to seeing what a great email newsletter looks like, you’ll want to make note of the biggest mistakes people tend to make when crafting their email newsletters.
Real-life examples of great email newsletters you should copy. How do brands like BuzzFeed, Litmus, General Assembly, and Medium create email newsletters that people actually want to read? They truly understand their audience and solve their subscribers’ needs.