If you've heard of retargeting and think it's a strategy you want to invest more in, you're in good company.
According to a study by AdRoll, almost 90% of marketers are planning to increase or maintain their retargeting spend in the next year. Although it's a popular tactic for marketers, if you're new to retargeting, it can be tough to know how to get started.
In this article, we'll cover the basics of retargeting and the ROI, lead generation, and lead conversion benefits it can bring to your marketing efforts.
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