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Ecommerce Blog Posts

Check out the following posts to learn how to sell your products more effectively online.

Marketing / December 15, 2016 6 Little Ways to Delight Your Customers This Holiday Season
6 Little Ways to Delight Your Customers This Holiday Season

By Jenny Beightol

It is much more cost effective to keep a customer than it is to find a new one. In fact, according to a report by Adobe, returning customers account for up to 40% of a company’s revenue.

Trouble is, a 2016 small business survey revealed that while 72% of small businesses plan to allocate the majority of their marketing budget to customer acquisition, only 28% plan to allocate the majority to customer retention.

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Marketing / December 7, 2016 15 Brilliant Examples of Holiday Marketing Campaigns
15 Brilliant Examples of Holiday Marketing Campaigns

By Lindsay Kolowich

Every year, as soon as Halloween is behind us, it seems like the floodgates open. Without warning, there are holiday marketing campaigns everywhere, with countless businesses rushing to cash in on a spending frenzy. There are holiday emails, social media posts, and TV ads -- oh, my.

It might seem like holiday marketing is out of control. But some brands do it very, very well.

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Marketing / December 1, 2016 15 Cheerful Examples of Holiday Homepage Designs
15 Cheerful Examples of Holiday Homepage Designs

By Lindsay Kolowich

A lot of eyes are going to be on your website in the upcoming weeks. A National Retail Foundation survey found that more than 56% of holiday shoppers will purchase gifts online. What's more, almost 80% of shoppers are heading to the internet to research gifts, even if they end up actually purchasing the item in-store.

Those numbers are only going up.

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Marketing / November 30, 2016 11 Examples of Facebook Ads That Actually Work (And Why)
11 Examples of Facebook Ads That Actually Work (And Why)

By Sophia Bernazzani

One average, Facebook is home to 1.18 billion daily active users -- from CEOs, to students, to companies. And while the community is clearly there, connecting with them from a marketing standpoint isn't always easy. 

For brands, posting on Facebook alone isn't enough anymore -- especially for ones just starting out. Sure, you can throw money at your efforts to drive people to your Facebook Page and send them to your website, but that only works if you're smart about it.

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Marketing / November 15, 2016 150 Years of the Best Holiday Marketing Campaigns [Infographic]
150 Years of the Best Holiday Marketing Campaigns [Infographic]

By Tracey Wallace

Despite changing demographics and consumer behaviors, the holiday season remains one of the more influential times of year to launch a campaign and seal it into holiday memory for years to come.

To do that, though, your brand needs to come up with something seriously innovative, engaging, and interesting -- something that'll resonate with your customers.

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Marketing / November 4, 2016 26 Clever Ideas for Marketing Over the Holidays [Free Guide]
26 Clever Ideas for Marketing Over the Holidays [Free Guide]

By Bethany Cartwright

No matter what sector you're in, the holiday season is a time when marketers can drive new sales, attract new customers, and create valuable promotional deals. 

With all of that opportunity comes the need for extra marketing efforts around the holidays. But it's not enough just to execute deals like every other brand out there -- holiday sales also bring holiday noise, so it's essential that your marketing efforts to stand out from the crowd. 

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Marketing / October 19, 2016 12 Personalized Email Examples You Can't Help but Click
12 Personalized Email Examples You Can't Help but Click

By Amanda Zantal-Wiener

If you're anything like most people, you can probably rattle off 100 different things you'd rather do than dig through your inbox.

It starts to feel like a chore, because what's in there isn't very interesting. In fact, only 21% of consumers reported that they've received a memorable promotional email in the past two months, according to a study by Litmus

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Marketing / October 12, 2016 14 of the Best Product Page Design Examples We've Ever Seen
14 of the Best Product Page Design Examples We've Ever Seen

By Lindsay Kolowich

If you look at how product pages take shape across different companies, it's clear that they run the gamut. Some go for the direct approach, displaying an image of a product and explaining why someone should buy it. Other companies create elaborate pages with moving parts and fancy coded elements.

Of course, some companies fare better than others at creating delightful product pages.

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Marketing / September 29, 2016 30 Ways to Slice Your Email Database for Better Email List Segmentation
30 Ways to Slice Your Email Database for Better Email List Segmentation

By Sophia Bernazzani

If you're new to the world of email marketing, you might be unfamiliar with the importance of segmenting your email lists. But it's a big deal: According to DMA, 77% of email marketing ROI came from segmented, targeted, and triggered campaigns in 2015. 

The best part about email segmentation? There are a ton of creative ways you can segment your email list to run innovative and effective campaigns that leads and customers will enjoy, from geography and industry to content format and topic.

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Marketing / September 28, 2016 17 of the Best Brands on Instagram Right Now
17 of the Best Brands on Instagram Right Now

By Lindsay Kolowich

For a while now, it's been clear that Instagram isn't just a social network for selfies and brunch pics. In fact, Instagram sees a whopping 500 million users -- a 25% increase in audience size over less than a year.

In a world where visual content remains a crucial part of any business' marketing strategy, Instagram presents a unique opportunity to visually represent your brand, celebrate its personality, and keep it top-of-mind for all those users who scroll through their Instagram feeds every single day.

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Marketing / September 28, 2016 How to Use Snapchat for Business: A Guide for Marketers [Free Ebook]
How to Use Snapchat for Business: A Guide for Marketers [Free Ebook]

By Jami Oetting

It used to be easy for marketers to write off Snapchat with its ephemeral social messaging and wacky selfie filters as a silly mobile app. 

But the tool has quickly become the social media darling of the marketing world, leading advertisers to rethink their decision to overlook the platform -- in large part because of its rapid growth.

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Marketing / September 20, 2016 How to Create Banner Ads That Get Results: A 10-Step Guide [Free Ebook]
How to Create Banner Ads That Get Results: A 10-Step Guide [Free Ebook]

By Ellen Bartolino

Banner ads get a bad rap, and are often thought of as old-school due to their disruptive nature. But believe it or not, there's way to make inbound-y banner ads that actually drive results.

However, even marketers that recognize the value of banner ads struggle to design ones that don't seem spammy, let alone ones that get desired results.

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Marketing / September 7, 2016 Free Shipping is Tough— and It Might Not Be Your Best Option [Infographic]
Free Shipping is Tough— and It Might Not Be Your Best Option [Infographic]

By Tracey Wallace

Businesses of all sizes struggle with offering free shipping. Yet, 80% of U.S. shoppers cite shipping cost and speed of delivery as a heavily influential factor in if they buy a product from certain brand. Free shipping can, then, increase conversion rates, and give your brand the leg up it needs to close more sales and win more customers for the long haul.

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Marketing / August 26, 2016 15 of the Best Email Marketing Campaign Examples You've Ever Seen
15 of the Best Email Marketing Campaign Examples You've Ever Seen

By Lindsay Kolowich

At one point or another, we all need inspiration to do our jobs better. It doesn't matter whether you're a marketing veteran who has navigated through years of changing technology or a newbie fresh out of college -- we all need examples of outstanding content. It helps us get through creative ruts, make the case to our boss for experimentation, and improve our own marketing.

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Marketing / August 25, 2016 Google is Cracking Down on Intrusive Mobile Pop-Ups: Here's What Marketers Need to Know
Google is Cracking Down on Intrusive Mobile Pop-Ups: Here's What Marketers Need to Know

By Amanda Zantal-Wiener

Google is no stranger to algorithmic change. And usually, those changes are made for the sake of the user. Looking at a history of Google's product announcements, usability is usually at the heart of the modification.

So when Google announced its impending smackdown on mobile pop-up ads earlier this week, it came as no surprise that the major reason behind it was to enhance the user
experience.

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Marketing / August 23, 2016 11 of the Best Olympic Marketing Campaigns, Ads, Commercials & Promotions This Year
11 of the Best Olympic Marketing Campaigns, Ads, Commercials & Promotions This Year

By Lindsay Kolowich

The 2016 Summer Olympics are officially over. But for two weeks, billions of eyes from around the world watched athletes attempt to break records and bring home the gold. What a perfect opportunity for marketers, no?

Many brands jumped on the Olympics bandwagon, leveraging its popularity for their own campaigns.

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Marketing / August 22, 2016 How to Revamp Your Advertising Strategy for Today's Customers [Live Google Hangout]
How to Revamp Your Advertising Strategy for Today's Customers [Live Google Hangout]

By Ellen Bartolino

Since 2006, inbound marketing has been helping businesses create more meaningful online experiences. In short: The inbound methodology focuses on pulling people toward your company and product rather than expecting them to come to you.

And in today's highly-digital and ad-blocked world, your advertising strategy should be no exception.

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Marketing / August 18, 2016 How to Write Better Headlines for Your Facebook Ads
How to Write Better Headlines for Your Facebook Ads

By Sophia Bernazzani

With 1.13 billion daily active users engaging on the platform, Facebook has become an obvious option for marketers looking to explore the benefits of targeted ad creation.

And while Facebook's targeting options make it easier for you to get your ads in front of the people you really care about, it's ultimately up to you to do the convincing. To do that, you'll need to pay close attention to the details.

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Marketing / August 15, 2016 How to Rock Your Back-to-School Sales & Marketing [Infographic]
How to Rock Your Back-to-School Sales & Marketing [Infographic]

By Susannah Morris

Back-to-school season is here, and it’s bigger than ever. In the U.S., 17.2% of the entire year’s retail sales happen during back-to-school shopping. That’s a cool $828 billion dollars annually.

But, there’s a big way that the back-to-school season differs from the holidays – discounts. 46% of shoppers said that price is one of their main deciding factors for purchasing, and almost 10% of shoppers said their purchases were 100% influenced by deals.

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Marketing / August 15, 2016 A Simple Guide to Building a Successful Loyalty Rewards Program [Infographic]
A Simple Guide to Building a Successful Loyalty Rewards Program [Infographic]

By Lindsay Kolowich

Did you know that the top 20% of your current customers contribute 70% of your total sales? How about that keeping a customer costs 3–10X less than acquiring a new one?

There's a lot to love about customer loyalty programs, from higher retention rates to the likelihood they'll spread the word about your business with their friends. The key to a successful loyalty program is offering actual value to your customers.

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Marketing / August 12, 2016 The Guide to User-Generated Content: A Playbook for Ecommerce Marketers [Free Guide]
The Guide to User-Generated Content: A Playbook for Ecommerce Marketers [Free Guide]

By Susannah Morris

What if you could make your marketing more relevant, more remarkable, and more relatable to your potential customers? Well, user-generated content can help you do all that. By facilitating interactions between your current and future customers, you can increase the authenticity of your marketing. Amplifying your customers’ experiences, beyond helping you retain your current customers, can also help you acquire more customers, too.

With that in mind, we’ve partnered with Yotpo to bring you The Guide to User-Generated Content: A Playbook for Ecommerce Marketers.

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Marketing / August 8, 2016 NYC Sanitation, Scotch Tape & More: 10 Companies With Unexpectedly Good Twitter Content
NYC Sanitation, Scotch Tape & More: 10 Companies With Unexpectedly Good Twitter Content

By Amanda Zantal-Wiener

Back when I was in business school, just a wee lass interning for a consulting firm, one of my first assignments was to deliver a presentation on the value of social media. I had to prove why something like Twitter was actually of any use in this industry, and explain how we would leverage it to promote our company.

At the time, it was a bit of a tall order.

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Marketing / August 4, 2016 How to Use Instagram Stories: A Simple Guide for Marketers
How to Use Instagram Stories: A Simple Guide for Marketers

By Marissa Emanuele

On Tuesday, Instagram introduced Instagram Stories, a new feature with remarkable similarities to Snapchat.

Stories provides Instagram users with a place to share posts at a higher frequency. While Instagram photos are typically reserved for perfectly composed shots, Stories allows you to share the little moments that may not be as picture-perfect.

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Marketing / July 28, 2016 101 Marketing Ideas to Help You Generate More Business [Free Ebook]
101 Marketing Ideas to Help You Generate More Business [Free Ebook]

By Ellen Bartolino

Planning, organizing, and executing a full-blown marketing strategy is no easy feat. However, there are tons of creative ways to generate more business for your company without overhauling your entire marketing strategy.

By focusing on smaller aspects of your marketing at a time, making changes to your marketing strategy is much more realistic.

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Marketing / July 14, 2016 What Does the Future of Facebook Advertising Look Like? [New Data]
What Does the Future of Facebook Advertising Look Like? [New Data]

By Ellen Bartolino

While the content your business creates is important, delivering it to the right people is easily half the battle. Using Facebook’s paid tools to expand your reach might be a no-brainer, but leveraging them to their full potential is another question entirely.

Facebook's advertising platform allows marketers to effectively target a specific audience, which makes it far easier to deliver content to the people that actually want to see it -- resulting in higher engagement.

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Marketing / July 11, 2016 Email Delivery vs. Deliverability: What's the Difference?
Email Delivery vs. Deliverability: What's the Difference?

By Kayla Lewkowicz

We spend hours planning out every detail of each campaign, crafting the perfect copy and agonizing over fonts, colors, and spacing. We talk through our personas, target audiences, and messaging. We build emails from scratch or lovingly modify templates so that we’re putting our best foot forward with our email marketing campaigns.

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Marketing / July 7, 2016 23 Brilliant Twitter Cover Photo Examples From Real Brands
23 Brilliant Twitter Cover Photo Examples From Real Brands

By Lindsay Kolowich

What do you think to yourself when you see someone's Twitter avatar is the default image of an egg? Chances are, you probably assume they are either inactive, a fake account, or someone not worth following.

While almost all businesses understand that the egghead approach isn't doing them any justice, they often fail to understand that a plain, flat Twitter cover photo can be equally as off-putting to potential followers.

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Marketing / July 6, 2016 How to Optimize Your Emails for Mobile: 10 Tricks Every Marketer Should Know [Live Google Hangout]
How to Optimize Your Emails for Mobile: 10 Tricks Every Marketer Should Know [Live Google Hangout]

By Ellen Bartolino

As a marketer, you know how powerful email can be to generating leads and nurturing prospects through your funnel.

But have you ever wondered if you're really getting the most value out of the channel?

If you're not optimizing your emails for your mobile audience, you're missing out.

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Marketing / July 1, 2016 The 16 Best Facebook Pages You've Ever Seen
The 16 Best Facebook Pages You've Ever Seen

By Lindsay Kolowich

With more than 1.65 billion monthly active users, Facebook is a major player in the world of social networking. Businesses looking to market using Facebook have one major tool at their disposal: the Facebook Page.

Facebook Pages were specifically engineered for businesses. They provide a public home on Facebook for a business, and they allow businesses to publish content and receive comments and feedback from fans and customers.

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Marketing / June 28, 2016 The Complete Guide to Instagram Advertising [Ebook]
The Complete Guide to Instagram Advertising [Ebook]

By Ellen Bartolino

As of just last week, Instagram hit a major milestone: the platform doubled its monthly active users to 500 million in just two short years. What's more, over half of those monthly users -- 300 million, to be exact -- are active on the platform daily. That's a whole lot of action.

All that said, it should come as no surprise that Instagram has become a place of interest for businesses.

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Marketing / June 15, 2016 How is Mobile Commerce Growing Around the World? [Infographic]
How is Mobile Commerce Growing Around the World? [Infographic]

By Lindsay Kolowich

In the summer of 2015, we saw two major developments in mobile marketing: First, Google announced a major algorithm update that rewards mobile-friendly websites, and penalizes those that aren't fully optimized for mobile in mobile search results.

A few weeks later, we sawthe number of Google search queries on smartphones surpass the number of queries on desktop computers and tablets.

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Marketing / June 9, 2016 48 Instagram Stats That'll Help You Improve Your Posting Strategy
48 Instagram Stats That'll Help You Improve Your Posting Strategy

By Lindsay Kolowich

With over 400 million active users, brands are quickly recognizing the need to have a presence on Instagram.

But, as with any social network, the brands that are getting the most out of Instagram are the ones who are smart about what they post, when they post, how often they post, and whom they're targeting.

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Marketing / June 8, 2016 Modern Consumer Behavior in an Omni-Channel World [Infographic]
Modern Consumer Behavior in an Omni-Channel World [Infographic]

By Tracey Wallace

There have been plenty of predictions for the commerce industry in 2016. From drones and year round same-day delivery, to AI and wearable technology woven into our everyday fabrics. Google, Amazon and the like have all made strides in these arenas, but outside of those technology behemoths, 2016 has been a relatively slow shopping year from the point of view of retailers.

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Marketing / June 7, 2016 How to Know If Your Business is Ready For an Open Source Platform
How to Know If Your Business is Ready For an Open Source Platform

By Caroline Ruhland

In order to have a successful ecommerce site, online retailers have to choose the right platform. For many retailers, open source platforms are the way to go, offering undeniable freedom, flexibility and scalability. However, they're not the best choice for everyone, as they can be very technical, expensive and difficult to manage independently.

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