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Marketing / April 17, 2017 An Introduction to Data Visualization: How to Create Compelling Charts & Graphs [Ebook]
An Introduction to Data Visualization: How to Create Compelling Charts & Graphs [Ebook]

By Lindsay Kolowich

data-visualization-guide.jpg

Your data is only as good as your ability to understand and communicate it. Effective marketers aren't only able to understand and analyze the numbers, but also to effecticely communicate the story behind those numbers.

The best way to tell a story with your data is by visualizing it using a chart or graph. Visualizing your data helps you uncover patterns, correlations, and outliers, communicate insights to your boss, your team, or your company, and make smart, data-backed decisions.

Designing charts and graphs may seem intimidating -- especially to folks who aren't designers by trade. But the good news is, you don’t need ... Read More

Marketing / February 6, 2017 8 Timeless Business Lessons From Bill Belichick
8 Timeless Business Lessons From Bill Belichick

By Brian Halligan

Editor's Note: This post was published in 2006. Stats were updated in 2016 to reflect Belichick's current coaching record -- and the CD and TiVo references were left for posterity.

Many of you who are football fans or are from New England probably know who Bill Belichick is. For the rest of you, he is the head coach of the New England Patriots. Since he joined the organization in 2000, the Patriots have won five Super Bowls.

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Marketing / January 10, 2017 The Evolution of the Strategic CMO [Infographic]
The Evolution of the Strategic CMO [Infographic]

By Sophia Bernazzani

As marketers, we spend a lot of time strategizing and writing about how business professionals can adapt to the constant state of change that characterizes the digital world.

The tricky thing when it comes to all of that change is that it can be challenging for marketing executives to learn the ins and outs of new technologies and run the business while still prioritizing growth and big-picture branding changes.

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Marketing / December 26, 2016 The Introvert's Guide to Running a Meeting
The Introvert's Guide to Running a Meeting

By Amanda Zantal-Wiener

What do you think of when you see the word "introvert"?

"Shy," "quiet," and even "antisocial" might be some qualities that come to mind. But we've got news for you: How we think of introverts is pretty misconstrued from the actual definition. An introvert, according to Dictionary.com, is "a person characterized by concern primarily with his or her own thoughts and feelings." Let's explore that.

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Marketing / October 20, 2016 Are You a Good Boss? [Flowchart]
Are You a Good Boss? [Flowchart]

By Amanda Zantal-Wiener

Earlier this year, I wrote about a little thing called "imposter syndrome." It refers to the feeling we get when, no matter how much we’ve achieved, we feel like we don’t belong or don't deserve to be in a position of leadership.

About 70% of us will experience it at some point, especially the bosses among us. No wonder why so many of us constantly ask if we stack up. And how do you measure that, anyway?

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Marketing / September 26, 2016 How to Get People to Actually Listen to You
How to Get People to Actually Listen to You

By Amanda Zantal-Wiener

By now, you may have heard of a musical called Hamilton.

In you haven’t, here’s a rundown: Since its Broadway debut in August 2015, people can't get enough of it. They're paying upwards of $500 for crappy seats, and close to $3,000 for good ones. It won a Pulitzer, a Grammy and 11 Tony Awards. Its composer and original star, Lin-Manuel Miranda, is now a celebrity.

In other words: People are listening to this stuff.

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Marketing / September 2, 2016 6 Negotiation Strategies Every Marketer Should Know
6 Negotiation Strategies Every Marketer Should Know

By Amanda Zantal-Wiener

There's a reason why we love TV courtroom dramas. Beyond the shocking objections and confessions, it seems like there's constant screentime for strong, powerful arguments.

As marketers, that last part is especially exciting. Whether we know it or not, we are unabashed nerds for all things negotiation -- and it's a skill that all of us should master.
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Marketing / August 16, 2016 How to Become a Respected Influencer in Your Industry [New Ebook]
How to Become a Respected Influencer in Your Industry [New Ebook]

By Niti Shah

Whether we realise it or not, our brains are wired to pay more attention to a select handful of voices in a crowd. It might be a celebrity setting a new fashion trend, a business leader announcing a new viewpoint on company culture, or a brand unveiling new innovative product designs.

If it's an area we're interested in, we automatically listen to some voices more than others.

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Marketing / July 21, 2016 How to Say 'No' To Your Boss
How to Say 'No' To Your Boss

By Lindsay Kolowich

Technically, your boss owns your professional time. That means it's perfectly within her rights to reprioritize what you're working on if she thinks doing so is the best thing for the team.

But even good bosses can have a hard time understanding what's being sacrificed when they assign new tasks and projects.

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Marketing / July 6, 2016 28 of the Best Motivational TED Talk Videos to Inspire You
28 of the Best Motivational TED Talk Videos to Inspire You

By Lindsay Kolowich

Ever feel like you're writing and creating the same kinds of stuff over and over and over again?

Consistently coming up with new material and unique angles is really difficult. You might find yourself in a vortex of similar content that makes it hard to find information you didn't already know. It's hard to stay inspired, too.

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Marketing / June 24, 2016 How to Appear Confident, Even When You're Not [Infographic]
How to Appear Confident, Even When You're Not [Infographic]

By Lindsay Kolowich

You know the saying, "Fake it 'til you make it"?

It turns out that doing things that make you appear confident -- even if you don't actually feel confident  -- can affect how others see you, and can ultimately have a big impact on your success. It can also affect the chemicals in your brain to make you actually feel more confident when all is said and done.

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Marketing / June 23, 2016 How to Deliver the Perfect Business Pitch: 8 Tips Inspired by 'Shark Tank'
How to Deliver the Perfect Business Pitch: 8 Tips Inspired by 'Shark Tank'

By Lindsay Kolowich

A great business pitch is among the first of many hurdles an entrepreneur must jump to get their company off the ground.

While it's not necessarily an indicator of future success, it's a critical moment for any business. A great pitch can bring valuable partnerships to the table -- partnerships that come with even more valuable financial incentives.

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Marketing / June 1, 2016 7 Ways Leaders Can Inspire Innovation Across Teams
7 Ways Leaders Can Inspire Innovation Across Teams

By Geoff Wilson

Innovation in the workplace poses a unique challenge: Growth requires your employees to take risks, yet chasing unproven ideas can often mean fundamentally risking your job.

While many companies find success confining innovation to specific departments or innovation labs, this can often limit the flow of ideas and constrain the development of new products.

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Marketing / May 24, 2016 Why Emotional Well-Being Matters at Work [Infographic]
Why Emotional Well-Being Matters at Work [Infographic]

By Lindsay Kolowich

There's a common misconception about happiness in the workplace. It goes like this: Great work leads to big success, which leads to happiness.

Sounds like it should work out that way, right?

Turns out that model for happiness is totally backwards. Happiness isn't a destination; it's a starting point -- one that enables positive outcomes at work.

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Marketing / May 2, 2016 A Simple Guide to Motivating People at Work [SlideShare]
A Simple Guide to Motivating People at Work [SlideShare]

By Lindsay Kolowich

motivate-employees.jpg

Motivated employees aren't just a joy to be around at work. They also perform better, are more productive, and contribute to higher morale. Disengaged employees, on the other hand, are costly -- both in terms of pay and team morale.

But every leader knows that motivating their team is hard. In fact, 30% of executives say that motivating their employees is actually their toughest job.

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Marketing / April 24, 2016 3 Productivity Lessons From HubSpot Co-Founder Dharmesh Shah
3 Productivity Lessons From HubSpot Co-Founder Dharmesh Shah

By Leslie Ye

This post originally appeared on HubSpot's Sales Blog. To read more content like this, subscribe to Sales.

Successful founders are productive. I'm not sure if they're successful because they’re productive, or if they forced themselves to become productive because they wanted to be successful. It's very much a chicken-or-egg question.

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Marketing / March 31, 2016 A Simple Guide to Writing a Memorable Speech [Infographic]
A Simple Guide to Writing a Memorable Speech [Infographic]

By Lindsay Kolowich

You know what an "average" speech looks like. You've seen tens, maybe hundreds of them in your lifetime. Chances are, you've given a few of them yourself. They're good, and they're useful, but they're not awe-inspiring.

You might also know what an amazing speech looks like -- one that's engrossing, captivating, and inspires action.

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Marketing / March 17, 2016 How to Calm Your Brain During Conflict [Infographic]
How to Calm Your Brain During Conflict [Infographic]

By Lindsay Kolowich

Want to become more emotionally intelligent? Then you need to learn to control your negative emotions.

Even the most mild-mannered among us experience conflict every once in a while, whether it's with co-workers, friends, family, or even strangers. And most of the time, we simply don't have control over what happens, and/or how our peers react.

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Marketing / March 2, 2016 Patagonia’s Rick Ridgeway: Eye-Opening Lessons for Working (and Living) Adventurously [Podcast]
Patagonia’s Rick Ridgeway: Eye-Opening Lessons for Working (and Living) Adventurously [Podcast]

By Ginny Mineo

Transparency isn't convenient. You can't just openly share the good news -- you've got to share the bad news, too. 

At least, that's how Patagonia views it. "Transparency is telling the good and the bad," says Rick Ridgeway, Patagonia's VP of Environmental Affairs, on this episode of The Growth Show. "It's having the moxie to openly tell our customers and other external stakeholders about the harm that we are doing."

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Marketing / February 19, 2016 The Power of Saying "No": 3 Leaders Discuss How They Handled Their Most Difficult Career Decisions [Podcast]
The Power of Saying "No": 3 Leaders Discuss How They Handled Their Most Difficult Career Decisions [Podcast]

By Ginny Mineo

Some things in life are easy to turn down.

Offered a boiling cup of coffee in the middle of the summer? That's an easy thing to pass on. 

But some decisions in life aren't so clear-cut. That shiny new opportunity you're offered might not be all good or all bad.

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Marketing / February 16, 2016 How to Stay Calm Under Pressure [Infographic]
How to Stay Calm Under Pressure [Infographic]

By Lindsay Kolowich

In small doses, stress can actually be good for us. It helps motivate us to focus on our work and can seriously fuel our productivity. When it's over, if we've done a good job, it can provide us with an even greater sense of accomplishment than we'd have otherwise.

But, as we all know, stress can also make us feel overwhelmed. It can take over our senses and make it really hard to concentrate.

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Marketing / February 12, 2016 How ChefSteps Plans to Make You Fall in Love With Cooking Again [Podcast]
How ChefSteps Plans to Make You Fall in Love With Cooking Again [Podcast]

By Ginny Mineo

For many people (myself is included), cooking is a chore.

After a long day of work, the last thing you want to do is spend a ton of time putting together a dinner -- even if the end result will be delicious. Instead, you whip up something that's easy to make and healthy enough, and promptly wolf it down. Then, you're on to your next activity of the day: time with family, mountains of emails, or a quick episode of How I Met Your Mother before you hit the hay.

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Marketing / February 3, 2016 The Art of Being a Great Coworker: 13 Ways to Improve Your Work Relationships
The Art of Being a Great Coworker: 13 Ways to Improve Your Work Relationships

By Carly Stec

This year, you'll likely spend more time with your coworkers than you will with your significant other, parents, best friend, siblings, cat, and ... well, you get the point.

Think about it: If you work 40 hours a week, 52 weeks a year, that's over 2,000 hours a year spent with the same people -- give or take a vacation or two, of course. That's a ton of time, and can often lead to a ton of silent (or not so silent) frustrations.

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Marketing / January 28, 2016 Overcoming Growth Obstacles: ClassPass' Founder on Building One of the Hottest Fitness Startups [Podcast]
Overcoming Growth Obstacles: ClassPass' Founder on Building One of the Hottest Fitness Startups [Podcast]

By Ginny Mineo

When Payal Kadakia quit her job at Warner Music Group, she didn't have a backup plan. All she knew was she wasn't happy in her current job -- and she needed to do something about it. 

She spent several weeks trying to figure out what that something would be. After much soul-searching, she finally landed on her big idea: a fitness search engine that would surface new classes in your area. 

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Marketing / January 21, 2016 How to Be an Amazing Mentor: 12 Ways to Make a Positive Impact on Others
How to Be an Amazing Mentor: 12 Ways to Make a Positive Impact on Others

By Lindsay Kolowich

Take a minute to think about the best mentor you've ever had.

This doesn't have to be someone at work, although it certainly could be. But mentors come in all shapes and sizes: It can be your manager, a colleague, a parent, a friend, a coach, a college professor ... anyone who's been a particularly excellent advisor at some point in your life.

Now, think of what made them stand out to you.

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Marketing / January 13, 2016 Why Overworking Is Bad For Your Health (And Who's to Blame)
Why Overworking Is Bad For Your Health (And Who's to Blame)

By Lindsay Kolowich

There's no doubt that technology has simplified the way we carry out our day-to-day routines. Computers help us do things faster, emails and text messages let us always be in touch, and the internet makes it easy to find the answer to any question with just a quick Google search.

While being constantly plugged in can make us feel safe, connected, and in-the-know -- both at work and at home -- it also means we never really clock out.

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Marketing / January 12, 2016 Are You a Micromanager? Take This Quiz to Find Out [Infographic]
Are You a Micromanager? Take This Quiz to Find Out [Infographic]

By Lindsay Kolowich

Ever heard the term "helicopter parents"? They're the hyper-present, overbearing parents who take pay excessively close attention to their kids' experiences and problems.

Well, helicopter parents are to their kids what micromanagers are to the people they manage. While being engaged in your colleagues' lives is important, micromanaging their every move can backfire.

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Marketing / December 21, 2015 How Can Marketers & Designers Work Better Together? [Infographic]
How Can Marketers & Designers Work Better Together? [Infographic]

By Lindsay Kolowich

It's not uncommon to feel like marketers and designers speak different languages. You have marketers focusing on the timeline, designers focusing on the creation process, and neither of them understanding where the other is coming from.

For example, less than 30% of marketers say designers are anticipating problems and following a transparent process.

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Marketing / December 15, 2015 Why You Should Use Your Vacation Time [Infographic]
Why You Should Use Your Vacation Time [Infographic]

By Lindsay Kolowich

“I can’t afford to take time off.” “I don’t want work to pile up.” “I don’t want to be seen as replaceable.” These excuses for not taking vacation are all too common -- especially in the United States, where hundreds of millions of vacation days go unused each year.

But here’s the thing: Vacation is actually good for your productivity and performance at work. Almost nine out of ten American workers feel like time off increases their happiness -- which, in turn, can do wonders for your productivity.

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Marketing / December 10, 2015 The Essential Packing Checklist: Hacks & Tips for Business Travelers [Infographic]
The Essential Packing Checklist: Hacks & Tips for Business Travelers [Infographic]

By Lindsay Kolowich

Packing for business travel can be a bit of a struggle. You leave your place thinking you've got everything you need, and then realize once you get to the airport that you forgot your phone charger. 

Sure, it's easy to overlook things when you're forced to pack light, but leaving behind the essentials could throw off your whole trip.

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Marketing / December 10, 2015 How Effective Managers Organize Their Time: 9 Pro Tips From Real HubSpot Managers
How Effective Managers Organize Their Time: 9 Pro Tips From Real HubSpot Managers

By Lindsay Kolowich

Time management is one of the hardest parts of a manager's job.

Whether you're managing a team, an asset of the company, or both, it's difficult to balance your own output and the needs of your team.

Finding this balance has a lot to do with prioritization. Do you have time to make yourself available to help your team today? 

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Marketing / December 4, 2015 How to Have More Productive Group Brainstorms: 10 Tips to Get Everyone Involved
How to Have More Productive Group Brainstorms: 10 Tips to Get Everyone Involved

By Carly Stec

How many times have you uttered the phrase, "I wish I'd thought of that"?

It often seems that certain people have the power to formulate creative, inspired ideas, but the truth is, you and I are just as capable as the next person. 

Sure, unleashing your creativity isn't always easy -- especially when you're brainstorming in a group setting.

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Marketing / November 23, 2015 10 Science-Backed Tips for Rocking Your Next Public Speaking Opp
10 Science-Backed Tips for Rocking Your Next Public Speaking Opp

By Carly Stec

“I read a thing that actually says that speaking in front of a crowd is considered the number one fear of the average person. I found that amazing. Number two was death. That means to the average person, if you have to be at a funeral, you would rather be in the casket than doing the eulogy," jokes Jerry Seinfeld.

And it's true. Experts estimate that 75% of the population has some level of anxiety regarding public speaking.

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Marketing / November 19, 2015 7 Little-Known PowerPoint Tricks You'll Wish You Knew Sooner [Infographic]
7 Little-Known PowerPoint Tricks You'll Wish You Knew Sooner [Infographic]

By Lindsay Kolowich

The fact that "death by PowerPoint" has become a well-known quip in the business world says something about the state of people's PowerPoint presentations. 

While PowerPoint is an incredible business tool, it's often misused by users who crowd their slides with too many words or distracting designs. They know the basics, but have yet to tap into the lesser-known PowerPoint tricks that can take a presentation from good to great.

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Marketing / November 3, 2015 What Makes a Great Leader? 6 Defining Qualities to Strive For [Infographic]
What Makes a Great Leader? 6 Defining Qualities to Strive For [Infographic]

By Lindsay Kolowich

There are a lot of misconceptions about leadership floating around in the business world. Think great leaders love the spotlight? Or that they have all the answers? Or they got to where they are by taking a lot of credit for big wins?

These leadership myths are all too common. In fact, great leaders don't seek attention; they find pride in helping others succeed. They aren't all-knowing; they use their resources to turn ideas into executable plans.

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Marketing / November 1, 2015 How to Become an Influential Leader: Tips on Hiring, Growth & Management [Podcast]
How to Become an Influential Leader: Tips on Hiring, Growth & Management [Podcast]

By Ginny Mineo

When you first start out in your career, growth seems straightforward. You do great work, and then you get promoted to the next level. Simple as that.

But as you start to progress up the ladder, figuring out how to get to the next level in your career becomes more complicated. 

If you're an ambitious leader looking to progress to the next stage, what should you be doing?

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Marketing / October 21, 2015 How to Make Your Own Luck: Problogger's Founder on the Secrets to Success [Podcast]
How to Make Your Own Luck: Problogger's Founder on the Secrets to Success [Podcast]

By Ginny Mineo

When you ask many startup founders about why their idea took off, they'll often attribute it to hard work or some revolutionary way of thinking. 

Darren Rowse isn't one of those founders. The creator of Problogger and Digital Photography School firmly believes that luck plays a crucial role in whether your idea takes off -- or tanks.

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Marketing / October 14, 2015 Why Embracing Doubt Makes You a Better Leader [Podcast]
Why Embracing Doubt Makes You a Better Leader [Podcast]

By Ginny Mineo

It's natural to be afraid of doubt -- especially when you're leading a team. You want to be the calm, cool, and collected leader ... but inside you're freaking out. 

Turns out, some of the best leaders and innovators are those who share their doubts with their team. That's what Kevin Eyres, an executive coach for hyper-growth companies and former executive at LinkedIn, recommends to the leaders he works with. 

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