In the past 30 years, I’ve listened to a lot of smart sales leaders and experts tell me breakup emails are effective.
I respect these people deeply -- but none of them have ever convinced me. If it were up to me, salespeople would never send breakup emails.
How Breakup Emails Work (In Theory)
Quick summary to make sure we’re on the same page: A rep sends a breakup email after she’s attempted to contact her prospect several times with no response. She writes, “I haven’t heard from you, so I assume this ... Read More