Jeff Hoffman

Jeff Hoffman is a globally recognized sales trainer, keynote speaker, and creator of the renowned BASHO Email™ technique. As Founder and CEO of Hoffman, he has spent more than 25 years helping over 250,000 professionals—from enterprise sales teams to executive leaders—close deals with confidence using frameworks like Own the Deal™, Why You? Why You Now?™, Scorecard®, and The Social Paradigm™. Jeff's client list includes top names like Google, PayPal, Microsoft, Deloitte, and the Boston Celtics, and his content has been featured in outlets such as Fortune, Entrepreneur, and Inc., which dubbed him “The Deal Doctor.” A seasoned entrepreneur and 3x founder, Jeff has also served as a Program Manager at Google, Director at Akamai Technologies, and Visiting Lecturer at Harvard Business School and other top universities. He holds a B.A. in History of Art from Cornell University and continues to lead transformative sales education initiatives across the globe. When he's not helping companies grow, Jeff can be found skiing, practicing yoga, or spinning Grateful Dead vinyl on Martha’s Vineyard.

10 attention-grabbing prospecting phrases that buck conventional wisdom, according to Hoffman's founder

Discover 10 unconventional prospecting phrases that spark real conversations. Use these expert-backe...

Jeff Hoffman

6/29/26

4 Prospect Qualification Mistakes That Are Hurting Your Sale...

Prospect qualification is supposed to weed out bad leads. But these common mistakes can actually pro...

Jeff Hoffman
Updated 5/3/23
Unique Selling Proposition: What It Is & How to Develop a Gr...

How do you talk confidently about your brand during a sales call? With unique selling propositions! ...

Jeff Hoffman
Updated 2/27/24
Get Customers to Buy Your Product & Increase Sales Using The...

Trying to grab your prospect's attention? Make your product irresistible with these tried and true t...

Jeff Hoffman
Updated 12/6/24
5 Strategies That'll Make Deal Reviews 5X More Successful

Deal reviews are an excellent forum to provide actionable feedback to reps and get deals over the fi...

Jeff Hoffman
Updated 10/8/25