Jeff Hoffman

Jeff Hoffman is the Founder and CEO of Hoffman (sellhoffman.com), a globally recognized sales trainer, keynote speaker, and creator of the BASHO Email™ prospecting technique. Jeff has trained over 250,000 sales professionals across 40+ countries through proprietary frameworks including Why You? Why You Now?® (WYWYN®), Own the Deal®, the Scorecard®, Social Paradigm™, Gives and Gets®, and The Perfect Meeting™. A 3x Founder/CEO and LinkedIn Top Voice, Jeff previously served as Director of Sales at Akamai Technologies and Program Manager for sales training at Google. He guest lectures at Harvard Business School, MIT Sloan, Wharton, Columbia, UC Berkeley Haas, UT Austin McCombs, Cornell, and Boston College. His work has been featured in Fortune, Inc., and Entrepreneur.

10 attention-grabbing prospecting phrases that buck conventional wisdom, according to Hoffman's founder

Discover 10 unconventional prospecting phrases that spark real conversations. Use these expert-backe...

Jeff Hoffman

8/7/26

4 Prospect Qualification Mistakes That Are Hurting Your Sale...

Prospect qualification is supposed to weed out bad leads. But these common mistakes can actually pro...

Jeff Hoffman
Updated 5/3/23
Unique Selling Proposition: What It Is & How to Develop a Gr...

How do you talk confidently about your brand during a sales call? With unique selling propositions! ...

Jeff Hoffman
Updated 2/27/24
Get Customers to Buy Your Product & Increase Sales Using The...

Trying to grab your prospect's attention? Make your product irresistible with these tried and true t...

Jeff Hoffman
Updated 12/6/24
5 Strategies That'll Make Deal Reviews 5X More Successful

Deal reviews are an excellent forum to provide actionable feedback to reps and get deals over the fi...

Jeff Hoffman
Updated 10/8/25