The WordPress market is growing, and its number of themes is increasing. This growth requires better quality and unique ideas in theme development.

The templates in the following collection became the most popular and best-selling multipurpose WordPress themes in 2019 for several reasons:

  • The vast majority of them are not limited to just one niche - most include dozens of pre-made demo themes featuring diverse businesses and personal needs.
  • The themes are highly SEO and user-friendly for both website administrators and visitors.
  • In addition to custom features, they are packaged with top-notch premium plugins such as the Visual Composer drag-and-drop builder,
  • Drag-and-drop, visual building, and handy admin panels are provided to help with the editing process.
  • These themes come with creative concepts and unique individuality in the layout designs and colors.
  • The main demos are fully responsive, though you should still pay attention to all child themes in case they are not.
  • Many give you options to add modern Parallax and animation effects without writing any code.
  • As customer’s feedback is the best criteria, you’ll find lots of positive reviews on each theme.
  • They provide you with options for free trials before purchasing.

As for the fresh/old themes ratio, it is mostly dead heat. The new WordPress themes are outperforming even some of the most well-known themes.

WordPress has a huge community of developers who are always actively engaged in building new themes and plugins to provide unlimited options for users.

To choose the right theme for your site, you must browse through some of the most popular and trustworthy themes available. It's a very quick and secure way to get into the world of WordPress and see what it really has to offer.

Here we've summed up the most downloaded and highly rated WordPress themes currently in circulation. We hope this will be of value to show which themes get used most often, and give a breif description of what each theme has to offer in functionality and design language.

So, without further ado, here are its Twenty of the Most Popular Themes of 2019:

Top WordPress Themes 2019

1. Divi

Divi is an invincible WordPress theme created by Elegant Themes. All you could do with the help of a professional developer is already in Divi. The main motto of the theme is “The sky is the limit” implying you can transform the theme any desirable way to your advantage.

Divi comes with 18 pre-made layouts for you to start building your site immediately with just content uploads.  It also offers 87 child themes featuring a variety of business and personal niches.

Its key selling point is its highly powerful and functional Divi Builder, which you use to create practically any website by merely dragging and dropping. What you get is a 100% responsive website that looks just the way you intended and doesn’t require any coding knowledge.

The major tool helps you create any layout and give your website maximum personalizations, you can change just about anything from the colors, icons, post formats, etc.

The theme comes with tons of customization options for header and footer allowing you to make the site unique. Divi supports parallax backgrounds as well as video backgrounds. You can even upload custom CSS and third-party scripts. Divi is translated into 32 languages and provides full RTL support.

Read our review of Divi Theme.

best wordpress theme

2. Avada

Avada is an impressive theme that has been the number one selling WordPress template for a couple of years. The theme is a complete solution for absolutely diverse business niches, and its reliability has been proven for years. Avada outperforms its competitors, thanks to a huge number of predefined templates built-in, each with a unique style and design. You are receiving a stockpile of creative professional templates for any business or personal need, whether it’s a magazine, consulting firm, church, hosting company, or anything you'd like.

A huge standout of this theme is its custom drag-and-drop Fusion Builder, a lifesaver for WordPress beginners. It helps you make your pages with maximum personalized and feature-rich posts thanks to a range of creative layouts available. It’s very fast-loading, providing your future website with great SEO possibilities.

In this theme, you control everything: column spacing, different widgets with a shortcode generator, MegaMenu, Fusion slider, customizable backgrounds, sidebars, icons, site width, parallax effects, forums via bbPress, animation, color skins, header options, layer slider options, and more.

Another important option of Avada is it's especially useful for the era of mobile users, it allows you to control what you see on small, medium, or large screen sizes providing the best experience for all users. It’s WooCommerce ready, so you can easily build an online shop.

avada wordpress theme


3. X Theme

X Theme is a strong opponent of Avada. Its key benefits are mainly in unique and rich functionality. It ranks second place in the most popular and best-selling WordPress themes in 2019.

The powerful and exclusive features of this multipurpose WordPress theme are as follows: Analytic Integration, Revolution Slider, Disqus comments, Custom 404 page, Visual Composer, Smooth scroll option, White Label, Under construction template, and more. You’ll be shocked by the tools options that help the vast majority of different niches.

The layouts are clutter-free, responsive, and are customizable with a handy set of settings and a complete library of content elements for any project.

It regularly comes with unique updates and premium features that have already been entitled as a unique ecosystem of extensions of the X theme. For example, the latest add-ons include an ultimate custom builder, ConvertPlug, Layer slider, Uber menu, Essential grid, and much more.

All customer reviews and success stories based on the experience of working with this theme are worth reading, and the theme is definitely worth trying.

Read our review of X Theme.

x theme business wordpress

4. Zelle Pro

Zelle Pro (formerly known as Zertif Pro) is one of the best one-page style multipurpose WordPress themes of all time, suitable for businesses, creative agencies, personal blogs, and a range of other niches. The theme allows you to build a store in an hour with its WooCommerce compatibility. Zelle Pro is equipped with the SiteOrigin Page Builder, giving you customization freedom based on drag-and-drop tools.

Building your dream website is a pretty quick process as the theme allows you to perform a one-minute setup while using sample content for better content visualization. You have a full range of options in background customization: image, media slider, video, etc.

The theme is packed with the MegaMenu plugin to help you organize a navigation menu faster and easier. It is fully translation and RTL ready. Many tutorials will help you customize this theme even easier.


5. The7

The7 has been on the market for more than three years, and still breaks the record in sales. It's one of the best selling WordPress themes, and its creators put a lot of effort into outperforming the increasing number of competitors.

The theme mainly wins thanks to an unlimited variety of options: a huge collection of innovative ready-to-use themes, exclusive hand-crafted portfolio layouts, built-in drag-and-drop editor, Slider Revolution, MegaMenu, and more than 630 customization options every beginner will be able to use.

The theme is WooCommerce and WPML ready and is compatible with dozens of most used free WordPress plugins. The7 supports microsite projects, namely, landing pages, one-page style, and blank website pages.

the 7 wordpress theme

6. Kalium

Kalium falls under the category of one of the highest sold, highly rated, multipurpose themes for creative individuals and agencies. With stacks of layout designs, rich theme options and a multitude of other features, the theme will give your content, the site it deserves.

The theme is an amalgamation of stunning pre-made demos, award-winning designs, and much more. You will get access to over eleven demo sites, an array of unique portfolio styles, over thirty portfolio types, and WooCommerce compatibility to build your own online shop.

You get access to many premium popular plugins such as the Visual Composer, Revolution Slider, and LayerSlider, which altogether will help you build an even more usable and functional website.

Kalium WordPress theme

7. Enfold

Enfold is an established popular WordPress theme due to a couple of factors: it’s one of the most user-friendly themes, easily set up with demo content, and it’s supplied with a variety of exclusive multipurpose layouts to build your dream website in a couple of hours.

The core features of Enflold you’ll enjoy are its user-friendly drag-and-drop editor, handy admin panel, amazing slideshow, sidebar manager, shortcode editor, integrated form builder, and more.

This theme allows you to build your skin or use any predefined ones available, change backgrounds, customize content elements, adjust a MailChimp plugin, add any media files including videos and sidebars, use advanced typography options, and use various types of layouts to your advantage.

In addition to all these powerhouses of Enfold, you get great documentation and narrated tutorials to simplify the process of working with the theme in early stages.

best premium wordpress theme

8. Dynamix

Dynamix is a popular business and corporate WordPress theme that comes with a fast, dynamic design language. With an array of features, plugins to create an online shop, community, forum, one-page parallax site, and much more, Dynamix will easily suit your niche.

Its notable features include its easy-to-use, yet powerful admin panel, a powerful LIVE skin customizer, eight highly configurable galleries, filterable portfolios, a custom version of Visual Composer, and much more.

You will get your hands on WooCommerce, bbPress, BuddyPress, and much more to build an interactive community and sell products online.

Dynamix WordPress Theme

9. Be Theme

Be Theme is probably the biggest WordPress theme as it offers more than 220 pre-built themes in one. It’s praised not only by a thousand of users but by many authoritative WordPress resources as well. All layouts available by the themes look very professional and diverse including both traditional designs and creative solutions.

So, what makes the theme popular apart from a variety of ready-made templates? It opens up huge customization opportunities with Muffin Builder 3 and Visual Composer editors, you can add any type of content you wish with just a click and style them with a toolkit of advanced options.

To make your work even easier, the theme offers 20 customizable header styles with an adjustable logo, colors, fonts, etc. With a powerful theme admin panel and shortcode generator, you can apply any modification to your future website.

Be theme supports one-click demo content installations, one-click skin generators, options to set a maintenance mode, editing your menu with MegaMenu, one-page theme styles, custom font uploader, a set of icons, Parallax, video background effects, and more industry-standard or custom features.

be wordpress theme

10. Bridge

Two hundred creative child themes for a variety of all possible niches are what Bridge can offer to designers, business owners, bloggers, and every non-tech user. Each of these pre-built themes is fully packaged with website customizations of its own.

From the standpoint of functionality, the theme offers dozens of innovative features to give your website a highly professional and exclusive look: hundreds of shortcodes and customization options, comprehensive custom theme admin panel, a collection of icons, infographic elements, one-click sample data import, smooth animation effects, unlimited header and menu layout styles, Google fonts, unlimited colors, and more handy tools.

Reliable premium plugins such as Visual Composer and Layer Slider plugin are already on the theme. Bridge is a 100% WooCommerce ready WordPress template with many clean online store layouts.

bridge wordpress theme

11. Jupiter

Jupiter is a great SEO-friendly WordPress theme that boosts your business online. It comes with more than a hundred bright, creative templates for any of your needs. It offers lots of admin customization tools, such as handy feature-rich admin tools, innovative header styles customizer, art background customizer, a hundred content modules, and multiple theme styles to choose from.

Jupiter has tons of tools to impress your site visitors visually, such as a unique Edge Slideshow with multiple navigations and pagination styles, dozens of creative header alternatives, and its adaptive to all screen image resolutions.

Among Jupiter’s exclusive features are a stunning collection of icons, menu navigation and hover styles, various portfolio and blog styles, many custom widgets and post types, a creative one-page style, Typekit integration, background customizer, and a list of “how-to” video guides.

You’ll save a pretty good sum of money on premium plugins like the Visual Composer.

jupiter wordpress theme

12. Flatsome

Flatsome's main emphasis is on eCommerce and business needs. However, there are still a couple of professional designs to choose from for freelancers, bloggers, and other personal projects.

To customize it with ease, you get a beginner-friendly theme panel and a built-in drag-and-drop editor, as well as multiple header styles and opportunities to start editing your theme by uploading sample data with one-click. The toolkit contains a huge library of content elements, the focus point feature for your images, drag-and-drop image grids and other premium features. Flatsome gives you full typography control with Google fonts, supports lazy load effects for better website performance and user experience, and helps you make the website more stylish with Parallax scrolling.

The theme is fully integrated with Contact form 7 and MailChimp to enhance your marketing options.

flatsome wordpress theme

13. Uncode

Uncode is a bright and clean-looking WordPress theme that's extremely popular among non-tech WordPress users. It’s vibrant for visuals and a fast-loading theme that will provide any website visitor with an unforgettable experience. Uncode focuses on brand building, legibility, and professional business representation. It’s one of the top 10 creative WordPress themes on ThemeForest.

Uncode is built on HTM5, CSS3, and modular Bootstrap design, making you an owner of one of the most technically safe and feature-rich WordPress themes. It’s a social media ready theme with many advanced typography options, diverse color schemes, and extreme customization opportunities, such as an implemented Visual Composer plugin, Custom lightbox, Revolution Slider, LayerSlider, and more.

A range of innovative grids will provide you with options to build attractive and perfectly structured galleries. Uncode offers you six menu styles, 16+ portfolio, and blog templates, and tons of admin settings to create maximum unique website pages.

uncode wordpress theme

14. Newspaper

Newspaper is the best WordPress theme for various online magazines and newspapers. It fully supports Youtube videos, bbPress Forum, BuddyPress, WooCommerce, Google Ads and Google AdSense, and also has a built-in rating system.

The theme offers various prebuilt layouts to represent your business in the most beneficial way. All of them are highly readable and clean, as these are the most important parameters for such kinds of websites. The theme received great publicity from popular magazines and WordPress critics, who mainly emphasis that Newspaper won’t only let you create a professional-looking theme, but will help you stand out from the crowd.

The set of functionality is very flexible, you are free to edit everything in the theme from the top to the bottom with a handy theme panel, modifiable colors, changeable entire color skins, and the ability to move and edit content blocks. Newspaper also offers more exclusive features such as a Weather widget, an exchange market widget, an Instagram widget, a Social counter widget, a Popular category widget, an Author box widget, Ad box widget, and more.

magazine wordpress theme

15. Directory

Directory is considered the best WordPress directory listing portal theme with over twelve thousand sales which is a lot considering the fact that a directory website is a very recluse niche.

The theme is unique and can be considered as a one of a kind tool to not only help build your website but implement a proven and fully functional online business. You will be able to easily set up an online directory portal, listing things from companies to shops, websites and more.

The theme has a fresh, modern design with sufficient customization options, a responsive layout, the AIT page builder, and every feature you can come to expect to simplify your site management.

The theme comes at a ridiculously low price, and thus they have skipped on adding extension plugins with the theme. But on the bright side, you won't have to pay for plugins you don’t need and thus have for yourself a cheap and light theme, with all the necessary features.


16. Dante

Dante is another responsive and multipurpose WordPress theme on this list that comes with SIDEKICK to make managing your WordPress site as easy as possible, even if you are a beginner. The theme currently has a sales figure near ten thousand, which is steadily rising.

The theme comes with twenty-seven pre-built pages, over seven header types, nine portfolio types, and eleven blog types, all of which are built with immaculate perfection. Besides this, you will get nearly $90 worth of free material with the theme, which directly translates to you saving a lot of money while earning some in the process.

Its notable features include the Swift Page Builder, beautiful standard pages, a variety of shortcodes, a full shop experience with WooCommerce integration, custom colors, beautiful typography for a pleasing aesthetic design, premium sliders, parallax sections, and much more.

Dante Multi-Purpose WordPress Theme

17. Royal

Royal is a multipurpose WordPress theme with over sixty awesome demo sites curated for e-commerce, corporate, one-page and coming soon websites. Though the theme has only one tenth the amount of sales when compared to some of the best sellers on this list, it does have an impressive rating of 4.6/5 and a loyal userbase.

The theme sports a very clean and creative design with subtle detailing that gives it a very elegant and polished feel. It is super fast and is built with clean and efficient coding practices.

The key selling points of the theme lies in the included Visual Composer, Essential Grid, Ultimate, Master Slider, Slider Revolution, and live chat plugins, that are worth $119 but come free with the purchase.

The theme is WooCommerce ready and comes with advanced admin modules, unlimited headers, breadcrumbs, and footers to increase the overall usability of the website.

Royal WordPress Theme

18. Infinite

Infinite is a professional WordPress theme for multiple niches, such as a corporate, creative, personal blog, eCommerce, and more. It’s packaged with a reliable, handy GoodLayers Page Builder with more than 40 elements, many pre-built blocks and customizable styles, MegaMenu, slide-in navigation, multiple portfolios and blog layouts, and a demo data installer.

With Infinite, you can edit parallax backgrounds, sticky editor bars, header alternatives, and use tons of options to style any part of a design or a content module. You can modify the theme with the visual WordPress Customizer and change the main elements of the front page in just a couple of clicks.

Infinite supports a one-page style and is fully documented.

infinite wordpress theme

19. uDesign

uDesign is a top-selling responsive theme with an amazing aesthetic design that has appealed to over forty-five thousand individuals and companies, and the number seems to be rising by the day.

The theme is extremely powerful as well as very easy to use, which makes it possible to create highly functional sites with minimal effort and time. With a responsive design to ensure your content is readily available on all screen sizes and coupled with SEO optimization to make your site get a better footing on the SEO ladder, you are all set to have an overflow of traffic swarming into your site.

uDesign is a theme surely designed for YOU to improve your online presence.


20. Brooklyn

Brooklyn is a responsive multipurpose theme for WordPress and a very well known name in the community. The theme is comparatively on the cheaper end and has over twenty thousand sales with a review rating of 4.7/5. The theme delivers a well-designed, one-page experience with aesthetic elements.

If your priority is a wonderful user experience for you as well as your site visitors, then you will really like Brooklyn. It packs a powerful, intuitive admin panel, easy portfolio management, unique price table management, and much more to positively influence the experience on your site.

You will also get your hands on over twenty demo websites, WPML compatibility, Visual Composer, and Slider Revolution with the theme.

Brooklyn Indie Band


21. Impreza

Impreza theme was made to impress you with a variety of stylish, bright templates for your project, a mobile app, restaurant, photographer portfolio, and more. Unlike a vast majority of WordPress theme providers, Impreza allows a free test-drive before making your decision about the purchase. You can play up with the theme functionality, including testing compatibility with third-party products, and see whether it fulfills your needs.

For your customization purposes, the theme is equipped with top premium plugins such as the Visual Composer with a collection of premium add-ons and the Revolution Slider. The standout feature is a unique header builder with a drag-n-drop interface, a variety of pre-built templates to start from, and the ability to put any custom element into the header.

Impreza is compatible with WooCommerce so you can use any eCommerce child theme to sell your goods or services. The theme works perfectly with Gravity Forms, Contact Form 7, bbPress, and TablePress plugins. In addition to all these benefits, the theme supports Parallax and CS3 animation effects.

impreza wordpress theme

22. Kleo

Kleo is a powerful BuddyPress WordPress theme solution for community-based projects. Apart from this, the theme can be a good choice for any other multipurpose business or personal website. It’s supplied with multiple creative demos, each with a one-click sample data installation.

With Kleo it’s easy to build a community, create a professional blog, present your portfolio, and even turn your website into a store. Customization is performed via a visual WordPress Customizer and an intuitive admin panel with tons of required settings. The Visual Composer plugin is also included.

A huge Kleo’s standout is a built-in ultimate e-learning system, which is called Sensei. It allows teachers to put lessons, create courses and quizzes, and build a community around the project.

Most theme users notice that this is one WordPress theme that allows you to achieve a professional-looking website without any technical skills. In the main, it’s possible because Kleo comes with implemented Sidekick interactive guides to help you start building a site right from the theme dashboard without referring to external resources.

kleo wordpress theme

23. SEO WP

SEO WP theme for WordPress is catered for social media agencies to bring better online marketing and SEO practices. The theme is decently popular with a sales figure of over ten thousand and promises to improve your online popularity as well.

Themes play a pretty significant role in your site rankings on the search engine ladder, and this theme will give you a significant improvement in traffic.

The theme balances all the necessary SEO functionality of your site starting by getting it prepared in a few minutes, improving overall load time, giving you great customization freedom, and much more.

Another thing to note is you might be propagated to buy the theme since you will save $224 on premium WP plugins, icons, and images, all of which come in the theme bundle.

SEO WP theme

24. Consulting

This business consulting WordPress theme was released in 2016, and during this first year, it gained more than 3 thousand downloads and hundreds of positive feedback. Most of its 18 custom layouts are built in blue colors, the main colors for building a trustful relationship with your audience. These colors are very often used for digital financial institutions. The designs of the Consulting WordPress theme are very clean, readable, and feature-rich.

You have full control over the theme colors, content elements, and designs, you may update headers, colors and add any content modules with the drag-and-drop editor and visual WordPress customizer. The theme is packaged with a lot of industry templates, such as service listing layouts, custom sidebars, and widgets, custom graphs and charts, progress bars, etc.

Apart from huge custom features, the theme comes with implemented Slider Revolution and Visual Composer plugins to make your editing process easier and faster.

consulting wordpress theme

25. Monstroid

Monstroid is the most popular WordPress of TemplateMonster, it's one of the industry leaders. The theme comes with 51 child themes for any business purposes.

All built-in layouts, 7 front pages, 8 blogs, 18 galleries, and 9 portfolio layouts, are fully customizable. As the theme is powered by the MotoPress drag-and-drop builder, you add any custom page, post, or custom post type layout without technical skills and supply it with any available content module (text, button, media file, charts, etc.).

Monstroid allows you to choose from dark, minimal, material, and flat style skins as well as change colors schemes. If you want to connect better with your site visitors, the Stylish Parallax and video backgrounds available will help you create a feeling of immersion and provide a better navigation experience for the site users.

Moreover, it’s fully eCommerce ready and is supplied with pre-made WooCommerce child themes to help you create a professional online store. Another huge benefit is a collection of premium images and layered PSD files that come along with the theme.

monstroid wordpress theme

26. Total

Total is one of the most popular and reliable themes by WPExplorer. The template is in the process of constant updates and improvements aiming to provide the customers with the latest design and functionality features.

The theme includes a couple of top-notch plugins to enhance your editing experiences, such as the Visual composer for easy drag-and-drop transformations, Templatera template manager, Revolution Slider, and LayerSlider5.

Additionally, it’s tested with a variety of free plugins like Yoast SEO, W3 Total Cache, bbPress, and more. Hundred of content modules and even more combination alternatives are at your disposal within this theme. It also supports a single click demo data import.

Total lets you create an online store with style using WooCommerce. If you want to see around 40 examples of websites built with Total, open a detailed theme description.

total wordpress theme


27. Massive Dynamic

Massive Dynamic is a relatively fresh WordPress theme for business needs and is among the bestsellers. It features 51 comprehensive and creative demo layouts.

The theme is based on a flexible drag-and-drop builder, that allows you to make any tweaks such as adding a needed content module, change colors and layouts, adjust rows and columns, apply required effects, etc. All these moves are visual and easy to understand. In addition to premade layouts, you can construct your unique ones and make the site more authentic.

As for implemented third-party functionality, you can benefit from the available Visual Composer, Revolution Slider, WooCommerce, MailChimp, Go Pricing with adjustable pricing tables, Master Slider, Contact Form 7, and add to any social sharing system. You can use around 76 unique shortcodes, a drag-and-drop customizable header, and multiple detail-focused layouts for artists and creatives.

massive dynamic wordpress theme

28. Oshine

Oshine WordPress themes hit the market for creative individuals and multipurpose theme usage, and it comes packed with nearly thirty stunning demo websites. The theme boasts a ranking of the most popular portfolio and photography themes on many renowned blogs and has over ten thousand sales.

The selling point of the theme relies on its well built, solid demo content as well as a custom version of the Visual Composer with over fifty custom modules, powerful options, unique layouts, unlimited portfolios, and much more. The theme is a powerhouse when it comes to the personalizations and customizations of your website.

Other notable features of the theme include its collection of premium slider plugins, WooCommerce integration, a parallax section, video backgrounds, five different layouts for blogs, and other subtle functionalities to raise your site’s usability.


29. Salient

Salient is a multipurpose WordPress theme that's regarded as a trendsetter and is the top-selling creative theme of all time. Its sales figure touches nearly fifty-five thousand and come from developers at ThemeNectar, the people who have sold over a millions worth of products in the Envato Market.

The theme is built with excellent design and packs in an abundance of customization options, which all come together in an easy-to-use, intuitive system. You will get your hands on a variety of demo content, exclusive sliders, a highly tailored version of the popular Visual Composer page builder, a multitude of customization options, and much more.

In total, you will get nearly five hundred shortcodes and configuration settings, so you can pretty much take control of practically all the aspects of your website.



30. Stockholm

Ultra is a stylish and powerful WordPress theme for the creative brand building. It’s one of the 30 best selling WordPress themes of all time on the ThemeForest marketplace. The theme is just perfect for showcasing your works inside clean and stylish layouts, including blog ones. Stockholm will serve you just as well in creating a better online store of any level of complexity.

The theme supports all the features you’ll need while building your WordPress website, such as unlimited header layouts, editable MegaMenu, support for Parallax effects, sticky content menu, big sticky header, ready-to-use Layer Slider plugin, smooth scrolling effects, Google fonts, custom shortcodes, left-menu support, one-click demo data import, and much more.

The theme has a complete toolkit and design for both corporate websites and small blogs for creative ideas.

stockholm wordpress theme

Hopefully, there was a theme in our list that touched your heart!

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Originally published Jan 1, 2020 10:42:00 AM, updated August 31 2020


WordPress Themes