Internet Marketing Blog

The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics.

Subscribe to our RSS Feed
HubSpot RSS Feed

HubSpot on Twitter HubSpot on Facebook HubSpot on LinkedIn HubSpot on Google Buzz HubSpot Blog RSS

Subscribe via Email

Your email:

Get Certified in Inbound Marketing

Inbound Marketing University - Free Marketing Training Online Classes

Inbound Marketing Software

Learn how HubSpot can help turn your business into an inbound marketing machine.

Website Grader Badge

Marketing Resources

Grader.com Tools
 
inbound marketing book

Connect with Us

Want to share your Inbound Marketing advice with the community? Submit guest post ideas to rburnes[at]hubspot[dot]com.

HubSpot's Inbound Internet Marketing Blog

Current Articles | RSS Feed RSS Feed

Executive Summary: Linkbuilding and SEO for the Internet Marketing Neophyte

 | Submit to Digg digg it | Submit to Reddit reddit | Add to delicious delicious | Submit to StumbleUpon StumbleUpon | Share on Facebook Facebook | Share on Twitter Twitter | Share on LinkedIn LinkedIn 


Links to your website are very important for Internet marketing and getting ranked higher in search engines for keywords related to your business.

Benefits of links to your website:
1) The right links can drive traffic to your site which can convert into leads.
2) Links help search engines find all of the content on your site to index that content.
3) The number and quality of links to your site help determine your Page Rank (basically a measure of how important Google thinks your website is) and your Page Rank helps determine your rank for many search terms.

Tips on how to get links:

1) Submit your site to web directories. Focus on the directories with the best brand and traffic. We have found the Yahoo! Directory and Business.com (both require an annual fee) to be effective, and also try to give the free open directory a shot. You can also try other, smaller and free or lower cost directories, but avoid any that seem really small or just don't look valuable - remember that the quality of the site linking to you matters. A couple ideas are: www.joeant.com, www.worldhot.com, and www.splut.com.

2) Communicate with others in your industry. Search around and find people who have useful sites related to your industry. Don't start your conversation with "will you link to my website?", but engage them in a business and intellectual conversation about something they recently wrote. Once you have established a relationship with them, then send them something you have published on your site and ask for their opinion. You'll be surprised how many will link to your site.

3) Create compelling tools and content. We have never promoted Website Grader very much. But because it is a really useful tool that people like, lots of people link to it. In fact, in under 3 months, we already had 800 links, and over 20,000 URLs had been graded on the website.

 

SEO kit


Posted by Mike Volpe on Wed, May 09, 2007 @ 11:36 AM

COMMENTS

Hi, another place to get valuable links and put them in front of a business audience is at Work.com, either by adding a comment to a business how-to guide, or writing your own how-to guide. You can publish a guide here: http://members.work.com/CreateGuideSplash.do I am the community manager of Work.com, so let me know if you have any questions. Thanks, Shara Karasic Community Manager Work.com

posted on Wednesday, May 09, 2007 at 1:21 PM by Shara


I'm huge fan of Website Grader - it would be nice to have a Website Grader widget for Wordpress. Thanks -Mike

posted on Friday, May 11, 2007 at 11:54 PM by Mike


Website grader is great , not only because what it shows but also because its up to date with the internet flow and needs. I think it is one of the best tools that I have ever used.

posted on Monday, November 05, 2007 at 1:29 PM by Federico


my pagrerank has gone down from 2 to 0 on 27-feb-08.i don't have reciprocal links,do ypu know what may b da reason

posted on Wednesday, February 27, 2008 at 8:12 PM by sriki


@sriki - It could be lots of things. it could be that you have not kept pace with other websites in terms of link building, or it could be that the Page Rank fo the sites that link to you have decreased. Or maybe you lost some links. Here is an article with more info: http://blog.hubspot.com/blog/tabid/6307/bid/2574/Finally-Google-Updates-PageRank-Here-s-The-Real-Scoop-From-139-000-Websites.aspx

posted on Wednesday, February 27, 2008 at 9:51 PM by Mike Volpe


I want to know that how can i get links to my site or how can i create links. please advise me i shall be very thankful to you

posted on Wednesday, April 09, 2008 at 4:19 PM by Kingterm.com


Hi
Thanx a lot for the tips.As a start up we atwww.findnearyou.com find these invaluable

posted on Saturday, April 26, 2008 at 7:13 AM by Ram


Thanks for the tips 
 

posted on Sunday, August 17, 2008 at 1:02 PM by Sophi


Website Grader is AWESOME! Thank you for providing such an informative tool.

posted on Tuesday, September 30, 2008 at 1:05 PM by Heather


interesting

posted on Friday, November 14, 2008 at 2:35 AM by nokia 1100 hacks


very good info

posted on Thursday, January 15, 2009 at 8:53 AM by dom


Thanks dear, this is very important to know. That's what I was looking for.

posted on Tuesday, April 07, 2009 at 4:15 AM by Omar Helali


Thanks for the tips.

posted on Friday, May 08, 2009 at 7:51 PM by david


I just found this site and wanted to say thanks for these tips. I've been reading and adding these tips into my sitewww.swordsnknife.com.

posted on Thursday, July 09, 2009 at 3:49 PM by Keith Prather


Comments have been closed for this article.