How powerful is your sales and marketing machine? If you're like most businesses, chances are, that machine could be a bit stronger. That's why HubSpot and Salesforce.com have been teaming up to emphasize the power of social enterprises using inbound marketing to create powerful sales and marketing machines.
Think about it -- the core of inbound marketing is making marketing that people love, or marketing to people the way they want to be marketed to. Social enterprises, or companies leveraging social, mobile, and open cloud technologies to revolutionize their relationships with their customers, build customer profiles to better understand their customers' interests and needs. When combined, the result is a powerful machine that thrives by getting to know your best leads and customers inside and out, and marketing and selling to them on their terms.
What's why we worked with Salesforce on the following infographic to explain how these pieces fit together to enhance a business' sales and marketing machine. For a better look at this horizontally aligned infographic, click on the image to enlarge to learn more about why your business should build a sales and marketing machine of the future by practicing inbound marketing, creating customer profiles, building better employee collaboration, and driving social ROI. And to learn more about how to create a more closely aligned sales and marketing machine, check out our joint webinar with Salesforce, "5 Steps to Establishing an Effective Sales & Marketing Methodology," now available on demand. (Download it Here!) You can also follow the conversation using the hashtag #salesmktg.
(Click the infographic for a full-sized version.)
How powerful is your sales and marketing machine?
Inbound Marketing Blog Feed
Michael Andich 9:21 AM on August 14, 2012
Thanks for the quality resources you offer for free.
Peter Saridakis 12:04 PM on August 14, 2012
Hit it right on the spot! Nicely done!
Rick Noel 12:23 PM on August 14, 2012
Nice post Pamela. The first 2 comments prove the point made regarding "marketing to people the way they want to be marketed to". Thanks for sharing.
Chris Battis 2:10 PM on August 14, 2012
Salesforce and Hubspot truly a match made in heaven!!
Ram Babu Seo 7:25 AM on August 15, 2012
Well said Pamela, yes there is always one question we think what are the best and must have things to follow for our marketing strategies, and this is the exact answer, where we should keep focusing more on to our social and inbound marketing !
Ran Gishri 2:16 AM on August 18, 2012
Nice infographic! It's important to remember that for most B2B companies, 60%-70% of all opportunities are generated by sales outreach (I know, HubSpot is all about inbound marketing, and you're doing a phenomenal job at it).
I recently created a B2B Sales Prospecting tools map - I would add these tools to the left hand side of the infographic...