Super Bowl XLVII is just around the corner, and while all the football fanatics are eagerly anticipating the big game this Sunday (believe me, I'm married to a '9ers fan), the marketing-minded are looking forward to it, too. And not necessarily because of the rivalry, the guac, or the frosty beverages. I personally couldn't care less about the football, but you can bet your beer I'll be tuning in ... for the commercial breaks.
And of course I'm a huge proponent of primarily using inbound marketing over outbound tactics like TV advertising, but it's hard not to be curious about what some marketers are forking over $3.8 million for this year. Am I right? But just how much do people really believe ads anymore? Just in time for the yearly "Is it worth it?" Super Bowl ad debate, Lab42 has come out with a new infographic based on a survey it conducted about people's perceptions of advertisements. And with 76% of people thinking advertising is exaggerated, that's not saying too much for its credibility. Check out the rest of the data in the infographic for a closer look at how people perceive ads these days.
(Click infographic to enlarge.)
How do you perceive advertisements? As a marketer, does it help make the case for inbound marketing-related strategies and tactics?
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Gabe Gibitz 2:10 PM on February 01, 2013
I think those numbers are exaggerated...
George 2:50 PM on February 01, 2013
"There are three kinds of lies. Lies, damned lies - and statistics." Benjamin Disraeli
Scott 2:57 PM on February 01, 2013
Hilarious and timely! I did a search today on "remarketing" Here's the link:
https://www.google.com/search?q=retargeting&oq=retargeting&aqs=chrome.0.57j60l3j59j65.1644&sourceid=chrome&ie=UTF-8
The top 3 companies (all differen) claim to be #1 in "retargeting". No wonder 75% of people think advertising is exaggerated.
MaryLynne Christman 3:11 PM on February 01, 2013
Great Correlation with Women and funny ads. Top quality they like in men is a "Great Sense of Humor"
Gerben 3:16 PM on February 01, 2013
3% of 250.000.000 people is a lot of people :-)
Pamela 4:01 PM on February 01, 2013
Most ads are lies. The companies work overtime to make people part with their hard earned money. The hair ads feature women who don't even use the products, the same goes for the make up. With men it's the same way. Ads will always be exaggerated and it will only get worst not better.
Alex Duran 4:51 PM on February 01, 2013
If Ads dont exaggerate they don´t sell. Is that simple. Attention economy
Greg Linnemanstons 5:13 PM on February 01, 2013
Of course ads exaggerate! That's why we don't call them white papers!!
They also increase our awareness, influence our feelings toward subjects and brands, affect cultural trends and fads, get us talking/thinking. But they're mostly not presented as "These are the facts." Did you see the Doritos ad with the Great Dane bribing his master? Please tell me that's not an exaggeration!
Fyi, did you have to use the male image with a cheesehead and Packer jersey? After what the 49er's did to us, Packer Nation is still a little sensitive.
Tiana Kai 5:18 PM on February 01, 2013
High numbers believe ads are photoshopped... because they are! :)
Some ads have been great and very effective, like Best Buy ads, since they advertise a special offer which seems to work. Last year they launched a new service on the lines of trading your old device in for the new model... an ad with Ozzy Osborne and Justin Bieber.... it was brilliant!
Dan Filice 8:26 PM on February 01, 2013
It's the exaggeration that makes us want to watch ads. How boring would ads be without exaggeration.
Nina 10:55 PM on February 01, 2013
Ads are meant to confuse those who are not sure what they want
BJ Adkins 11:57 PM on February 01, 2013
There is so much competition out there - that's why companies have to come up with bigger and better advertising. Yes, the commercials are photoshopped - how many do you find that aren't?
The SuperBowl commercials have become a go all in and blow people away or go home event. It's like the SuperBowl Ads are almost as important as the SuperBowl itself.
Continue to look for more and crazier ads.....
su tesisatçısı 5:10 AM on February 02, 2013
I think those numbers are exaggerated...
Michal Simkovič 5:37 AM on February 02, 2013
Dear Pamela Vaughan. I simply could not overlook your clever work here. But this is what the real problem is when talking about customer acquisition. They simply do not trust companies and their ads. If you are seeking on how to reach bigger audience through trustworthy recommendation from the right people, in order to obtain great references to build strong and long lasting relationship with the bigger audience, try to see and register on updience.com
I hope i helped you solve this sensitive problem.
Have a great day
Sahil 1:48 PM on February 02, 2013
Sometimes ads on sites especially on home pages does hurt the usability but for some businesses that's the only mode of generating revenue. They have no other choice but making people or users click on it.
Saransh 5:43 AM on February 03, 2013
me too think the same..
Stephan 8:47 AM on February 03, 2013
alot of ads are exaggerate but that very same exaggeration makes them eye-catching and more effective clever work.
Bart Foreman 12:35 PM on February 03, 2013
People have always thought ads were exaggerated but that seldom stopped them from buying. I was especially interested in the statistics about ads being photoshopped.
Mahendra 12:07 AM on February 04, 2013
As it a competitive world companies should think more creative to get more sales, it should be more funny and some thing new to attract audience.
Vishal Taragi 2:37 AM on February 04, 2013
shared this infographic with my professional network. thanks for the share.
Mike 4:47 PM on February 07, 2013
nice blog, shocking