COMMENTS
Great post!
It amazes me how many people think that if they blog a little, tweet a lot, and spend the rest of their time facebook, they will get long term results.
Sure, social networking is part of an overall strategy, but don't built your strategy around it - that's the role of good quality products and services that people NEED.
James
Great great great. Did I say Great?:) I think that social media is truly coming full circle as we all figure out ways to integrate it into our business development initiatives. Like all marketing, how you ultimately consummate the business is what will determine your ROT (Return on Time). And, as a sales trainer, that's certainly what I look at....but hey, it isn't all about me!:)
Thanks for making this point. I'm amazed by the number of folks who use Twitter like a chat room and seem to have lost all sight of strategy.
Hope your post helps restore vision to the peeps who are missing the forest among all the tweets!
As a wordsmith, I appreciate the title's rhyme between "tweet" and "meat." I wish we could have added a "sweet" in there. Anywho, you are absolutely right in your post to make sure companies have SUBSTANCE. When all the internet strategies are working together there appears to be a synergy that happens that makes the company at once friendly and informative. Who doesn't want to do business with an informative friend? Relationships are where it's at. Thanks for the reminder that Twittercrack is just one small part of a whole.
Great post! As a customer, I enjoy following companies I do business with on Twitter. But I NEVER follow companies who only post links back to their own brochure-like website. I follow a decent number of people on twitter and I feel like companies who post tweets like that are a waste of my time.
Thank for this post. As a small business owner I've have been trying to increase leads to my site this has given a new insight as to what I need to do.
I fully agree with you, Mike. Social media use needs to be used in proper context with a real plan or else its noise. You cannot "social media" random 'stuff' and expect long-term results.
I think people often spend too much time trying to tackle every inch of social media and every new platform that comes out and get nowhere. I say pick 2-3 and try to make a big splash, as oppose to boiling the ocean.
Great post today Mike! Sometimes we all tend to live in the world of what we would like instead of reality. We need to be brought back down to earth. Thanks for the nudge.
Yes. Yes. Yes! I've heard blogging is taking a hit from microblogging, since it's easier and quicker than blogging. That's too bad. I use Twitter and FB to promote my blog, mostly. And to link to Hubspot stuff :)
This is a great post! I 100% agree with you! When I consult my clients, I make sure to reiterate over and over that social media needs to be a part of their overall internet marketing strategy.
Just because they start participating in Twitter, FB & LI does not mean they neglect adding SEO content.blog posts on an ongoing basis.
They should use social media mediums to promote the new content/blog posts as well as network with potential customers over time. They all go hand in hand and work together. :)
Great post!! There's so much focus right now on building great big lists of followers...but why?
Who cares? If you don't have a relationship with them and content to back up your statements, what good is it to have a bunch of followers? It is
imperative that you include others forms of marketing...so nice to see a post that points it out!!
Have a great week!
I totally agree. Having Twitter without some solid information to back it up is completely pointless in marketing your business.
The question for us became how much and where. We have video, blogs, twitter,FB, and the list goes on.
We have Google Local, (with video) Google Earth (with video) most small businesses could never keep up with, and generate new content, while STILL doing what they are in business for.
Prioritization is the real key, once you can figure out (in YOUR space) what works best you are much better off.
Very interesting and insightful. I've always felt that micro-blogging services (and I include facebook in that) should always be used with media that allows more substance, like a blog. Good to see someone out there is clued in to that.
There does seem to be a growing population searching for ego on Twitter in particular i.e. the most followers etc.
Establishing interest, credibilty and trust have always been key and original content has always been important in achieving that. The best in social media get that in spades and add tremendous value through Twitter, FB etc. but there are many that lack that substance. Thanks for making this point so well
Thanks for the education, great post!
What happens if you audience is not media/social savvy? How do you continue to encourage customers to keep coming back to your site? I understand in this day and age majority of people blog, tweet, etc...but there are still some industries out there that are slowly grasping into this online social society.
I think many people will agree with you Mike. Internet Marketer must balance their effort between social media and website to guarantee long term traffic from potential customer.
Good work Mike!
"If you're just doing social media, I think the answer is no. If that social media work is accompanied by content, I think the answer is yes."
my opinion is same with u...
Yes, I agree. We try to educate our clients and let them know that using Facebook, Twitter and other sites are great, but it part of an overall marketing strategy. It is an additional piece of the puzzle.
As a brand and social media strategist, I am working intensely these days to help clients put the proper social media practice into place. The org. chart changes as companies make the commitment to these initiatives. The tools are enablers..but the content, and connectivity to customers and prospective customers demand dedication to a strategy, and careful, thoughtful execution!!
What are everyone's thoughts on the balance a Wicker & Rattan Tropucal Furniture company like ours, trying to bridge local/phone & online sales, should strike between "traditional" and social marketing efforts?
It's difficult to get traction if your content isn't captivating and since all Twitter links are NOFOLLOW it makes it that much more challenging to market.
I equate what is happening now with what happened during the first few years of the dot-com boom when companies simply had to get a website up and get visitors. Many just jumped in with no real strategy. I think many are still feeling out how to use social media. And, as marketers, how do we monetize them.
Thank you for yet another great post on social marketing. Twitter is facinating with an amazing mix of people and as many reasons why we all use it... Clearly not all think in marketing strategy terms but that just makes it more interesting I think!
Thanks again and have a beautiful day!
So true - and great to point out the fact on creating content that search engines like. The "If you build it, they will come" theory only works if you've built something (and not just tweets & FB tid-bits).
Thank you HubSpot!
Krista, from KBWomen.com
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