When the live video streaming apps Meerkat and Periscope were first released in early 2015, many marketers weren't sure whether they'd be a passing trend or here to stay.
Turns out, the live streaming apps have been growing rapidly over the past few months. In August 2015, Twitter-owned Periscope reported it'd surpassed 10 million registered accounts only four months after launching -- and it has almost two million daily active users.
Live video streaming is here to stay, so if your marketing team hasn't experimented with real-time video yet, now's the time.
To help you get started, check out the SlideShare below from Ross Simmonds to learn five ways brands can use Meerkat and Periscope in their marketing. (And for more detailed tips, check out our guide Meerkat vs. Periscope: The Marketer’s Guide to Live Video Streaming here.)
How do you use Periscope or Meerkat for marketing? Share with us in the comments.