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    'Tis the Season of Giving: 6 Ways Companies Are Raising Money for Charities This Year

    By Rachel Sprung

    give-back-holidays

    The holiday season is in full force -- which means planning for the coming year, holiday parties, and for many, giving back to charities meaningful to us. One study showed about 34% of all charitable giving is done in the last three months of the year.

    Here at HubSpot, we get into the holiday giving spirit through our annual charity auction, where employees can donate anything they want -- and they sure get creative. This year, our COO offered to lend out his Tesla for the day to one lucky bidder. Another employee offered to wrap all of your Christmas presents. The list goes on. Then, we all gather to live auction some of the items and do a silent auction on the rest. We ended up raising over $28,000, which went to each bidder's charity of ... Read More

    How to Quell a Social Media Nightmare

    By Lindsay Kolowich

    A sinking feeling in your gut. A spike of adrenaline. Maybe a little sweating.

    Whether you've posted something to your company's social media account that you didn't mean to or didn't realize the implications of, or you're on the receiving end of a high volume of incoming criticism, your

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    What Is Earned Media? [FAQs]

    By Lindsay Kolowich

    Remember when people used to learn about things like upcoming events, the latest trends, and cool new products pretty much exclusively from magazines, newspapers, and TV shows?

    These publications and broadcasts are where brands used to get all their earned media.

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    Why Your PR Isn't Working (and How to Fix It)

    By Katie Burke

    In many ways, the world of PR has become a lot like the world of marketing automation: regardless of your question, one tactic is always the answer.

    Write a press release.

    Hired a new executive? Write a press release. Painted a wall in your office? Duh -- press

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    Is It Finally Time to Bid Adieu to the Press Release?

    By Dan Lyons

    I have a confession to make. When I was a reporter at Newsweek, I received literally thousands of press releases via email -- and I deleted almost every single one of them without even opening them.

    Basically, I used my Newsweek email account as a filter. My “real” email was my personal

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    S%*t PR People Do That Journalists Hate [SlideShare]

    By Katie Burke

    I began my marketing career at a political communications consultancy in Washington, D.C., and it was only a matter of days into each client engagement when one of their executives would say, “have you thought of the TODAY Show?” or, “do you think the Journal would be interested in this?”

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    How to Modernize a Public Relations Strategy That's Stuck in the Dark Ages

    By Katie Burke

    The end of the first quarter of 2013 is upon us, and if you’re looking to grow your business this year (and who isn’t!?), public relations can be a critical ingredient in your marketing mix. PR can drive brand awareness, introduce you to new prospects and customers, and amplify your core brand messages.

    The good news is that the amount of time people spend interacting with media is only growing; the bad news is that traditional PR is rooted in tactics that were only relevant twenty years ago. Hmm. What to do to compensate for that disparity?

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    Why Marketers Need to Start Caring About Social Responsibility

    By Anum Hussain

    marketing and csrintroductory3

    Marketers are sometimes associated with some pretty negative terms: annoying, interruptive, manipulative.

    Ouch. What's up with that?

    Well sometimes, whether we like it or not, it's our job to market the actions of our company. And sadly, sometimes businesses make poor decisions. Or sometimes they're perfectly justified decisions, but they fail to consider the long term negative impact of those decisions ... like environmental degradation, layoffs in a certain community, or chronic health problems.

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    7 Silly Mistakes to Stop Making in Your PR Pitches

    By Rachel Sprung

    newspaperPitching to the press is no easy task. Every day, journalists receive thousands of emails from public relations professionals who are pitching their clients' ideas; sometimes hundreds of mass pitches are sent to unsuspecting journalists from just one person in a given day. With such a high quantity of pitches, it is really easy to make a mistake, but it's a shame when those mistakes could've easily been avoided with just a little awareness.

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    How You (and Rick Santorum) Can Fix a Damaged Search Reputation

    By Corey Eridon

    search engine optimization

    Rick Santorum has a whole campaign team at his disposal to fix his Google problem, not to mention spots on Mashable and Search Engine Land in the past 48 hours that address his issue specifically. They've had quite some time to address the problem and haven't made many moves, so whether they will actually try to fix the issue remains to be seen. But how do business owners and marketers with comparatively less resources rectify this issue when faced with it? It's not an uncommon problem: Businesses with the same name as you could be the ones appearing in the top of the SERPs, or negative ads could outrank your website, causing serious damage to your reputation.

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    The Best and Worst Brand Makeovers of 2011

    By Lauren Sorenson

    best and worst 2011 brand makeovers2012 is almost here, and unless those Mayans are right, it's time to evaluate what changes you're going to be making to your brand to make sure you hold strong through the next twelve months. You don’t need to drastically change what you're doing to reach prospects every year; you just need to show them that you are paying attention to the world around them as it changes. A new year means a fresh start and a world of possibilities for your brand, so get excited!

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    10 Ways to Rock PR Like an Inbound Marketer

    By Rachel Sprung

    electric guitarPublic relations isn't easy to master, especially when it comes to media relations. The smallest event can lead to the biggest news coverage ever, and the proudest moment of a business' career might only become a short article in the back of a local newspaper. The mantra of an inbound marketer is to get their message out without interrupting people along the way. So how does a company do great PR while still maintaining inbound marketing best practices

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    3 Ways to Get the Most Out of Inbound Press Releases

    By Alison Savery

    Press Release Press releases were originally designed as a tool to generate media coverage and attention. Now, in the days of inbound marketing , press releases have a totally different purpose. Press releases should be viewed as news updates directed at your potential and current customers instead of just the broad media. These types of news releases can keep your prospects engaged while also working as a powerful SEO tool for your business. With these two goals in mind, you can take full advantage of your press releases and perhaps gain some bonus media coverage as well.

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    5 Tips and Tricks for Pre-Event Problem Solving

    By Rachel Sprung

    conference room, presentation You plan for months and months to make sure everything runs smoothly for your event . You are in regular contact with your speakers, you have worked with the caterers for many years and know they are reliable, and your guest list has far exceeded your expectations. So what could go wrong? Even the most experienced event planners have to deal with problems that arise during an event. But there are ways to plan for issues in advance.

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    How To Draw Attention with Press and Guests

    By Angela Bray

    graham bensinger
    1. A hookup with promotion, both online and mainstream

    2. Host great guests

    Graham Bensinger started an Internet radio show when he was in eighth grade, and now at age 24, has been on a number of late-night talk shows including Leno , and has welcomed guests including Muhammad Ali and Adam Sandler onto his own show. In his Rise to the Top interview with David Garland, Graham shares tips and tricks from his own experience.

    How to Get Press

    Press coverage can be anything from a printed feature to attention on TV. Especially when you're up-and-coming, it is important to get visibility. How to make it?

    Search reporters and producers. Depending on your industry, make a list of the best publications and media sources that can potentially help you.

    Send an email pitching yourself. Graham does, however, suggest the letter-writing method. He says that in some cases, a letter in the mail may be more effective than email. It is just a matter of figuring out the right address to reach the person.

    Be persistent. Persistence is always a work in progress and you never know when it will pay off. But don't give up; just keep in mind that press leads to more press.

    How to Get Awesome Guests

    Create resourceful diversity with a cool guest to star on your show, interview for your blog or speak for your business. It is easy to submit a request for someone, but it is more straining to figure out exactly the right person to send the request through. It's a bit easier once you're recognized, but in the meantime...

    Do all you can in your power to get in front of the person you're trying to catch. To stand face-to-face with the actual person and pitch an interview pays dividends. This is always a challenge at first, but as your audience grows, the process gets easier. Take that as inspiration.

    How to Make Direct Contacts

    Make direct contact by eliminating the middle person (manager, booking agent, etc.). Get to an event your desired person will be attending. It takes confidence to pitch yourself in front of an A-list individual. If you have that confidence, nobody can stop you. Take the chance to sell yourself.

    As you meet other people, it becomes easier to obtain contact information. Develop relationships with people who make it easier to access other people.


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    How to Deal With Negative Nancy's Comments in Social Media

    By Pamela Vaughan

    mean people suck

    While brand-bashing is nothing new, the tools of the web and social media make the comments from these meanies even more lasting and impressionable. And because some social networks like Yelp and Twitter make it easy for people to set up fake profiles, the anonymity that people can achieve on the internet makes some more comfortable to lose all sense of decency, respect, and good manners. So much for mom's lesson , "If you can't say something nice, don't say anything at all," huh?

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    6 Twitter Tips for Building Relationships and Generating Media Coverage

    By Pamela Vaughan

    news The following is an adapted excerpt from our new, free ebook, " How to Use Twitter for Business: An Introductory Guide " for 2011. Download the full ebook here .

    Are you aware that many journalists, reporters, and bloggers make themselves available on Twitter? It's true! In fact, Twitter recently published " Twitter for Newsrooms ," a guide for media folks that includes resources on how to use Twitter to find sources for stories more quickly, how to tell better stories, and how to increase reach for their work.

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    The Pros and Profits of Podcasting

    By Angela Bray

    MarcMaron

    It's 2011, and chances are you find it convenient to listen to things on the go. Podcasting now has it's place as a popular medium of mobile media; recording can be as simple as plugging a mic into a laptop, and listening becomes a leisure activity while playing on an iPod.

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    5 Lessons From Nike's Controversial Extreme Sports Marketing Campaign

    By Karen Rubin

    Yesterday, Boston Mayor Thomas Menino sent a letter to Nike as a result of the current tee shirt display in their Newbury Street NikeTown Store. The T-shirts include slogans such as “Get High” and “F**k Gravity” and offended Menino’s sensibilities. Nike says they “are part of an action sports campaign, featuring marquee athletes using commonly used and accepted expressions for performance at the highest level of their sport, be it surfing, skateboarding or BMX.”

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