You know what's really difficult?
Being succinct. Seriously ... it's ridiculously hard. If you don't believe me, just grab your favorite copywriter and ask.
It's especially difficult to express a complex emotional concept in just a couple of words -- which is exactly what a slogan does. That's why we have a lot of respect for the brands that have done it right. The ones that have figured out how to convey their value proposition to their buyer persona in just one, short ... Read More