The cultural landscape of the modern world is constantly changing. Internet celebrities are created in as little as six seconds. Viral videos can be viewed in every continent across the world in a matter of hours. There's a lot going on.
As a result, there are also a lot of opportunities for brands to join the conversation -- that is, if they can keep up. With things moving at such a fast pace, trends can disappear before we even have time to craft a meaningful message in response to them.
But what technology takes away in terms of time to prepare, it makes up for in ways to monitor and follow these (sometimes global) conversations. ... Read More