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Public Relations Blog Posts

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Marketing / June 10, 2016 A Simple Guide to Navigating Trending Content
A Simple Guide to Navigating Trending Content

By Alex Jones

ThinkstockPhotos-77740326.jpg

The cultural landscape of the modern world is constantly changing. Internet celebrities are created in as little as six seconds. Viral videos can be viewed in every continent across the world in a matter of hours. There's a lot going on.

As a result, there are also a lot of opportunities for brands to join the conversation -- that is, if they can keep up. With things moving at such a fast pace, trends can disappear before we even have time to craft a meaningful message in response to them.

But what technology takes away in terms of time to prepare, it makes up for in ways to monitor and follow these (sometimes global) conversations. ... Read More

Marketing / May 20, 2016 How to Write a Press Release [Free Press Release Template + Example]
How to Write a Press Release [Free Press Release Template + Example]

By Hannah Fleishman

When it comes to content, sometimes old school can be a good thing (namely, when it comes to old school rap or Throwback Thursday on Instagram). But when it comes to your company's public relations strategy, being old school isn't advantageous for your business or your brand. 

Ten years ago, people still relied on morning papers for news.

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Marketing / March 14, 2016 Is All Press Good Press? How PR Wins & Fails Impact SEO [Flipbook]
Is All Press Good Press? How PR Wins & Fails Impact SEO [Flipbook]

By Carly Stec

In business, getting ahead often hinges on our ability to get noticed. We need people to pay attention to our brand if we want them to listen, complete an action, change a behavior, and so on.

Trouble is, there are two types of attention: good and bad. And the brands below know a thing or two about both. Remember the dress that broke the internet?

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Marketing / October 26, 2015 The Marketer's Guide to Developing a Strong Corporate and Brand Identity
The Marketer's Guide to Developing a Strong Corporate and Brand Identity

By Lindsay Kolowich

Chances are, if someone mentions GoPro, you think of a super-sturdy camera for the adventurous.

Why's that? Because GoPro has done a good job defining its brand. Great brands like GoPro are easy to recognize. Their missions are clear, and they foster that customer loyalty all businesses crave.

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Marketing / September 17, 2015 19 Online Review Sites for Collecting Business & Product Reviews
19 Online Review Sites for Collecting Business & Product Reviews

By Lindsay Kolowich

We (and the rest of the internet for the past decade) have already spent some time convincing you of the importance of acquiring online reviews for your business. So let's just assume you're sold on the benefits of having a bunch of people tout how awesome you are on the web.

That being said, it's not safe to assume we all know exactly where in the wide world of the web we can point those well wishers when they want to sing our praises.

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Marketing / August 3, 2015 Pitching the Perfect Image: A Look at Top Publishers' Image Sizes
Pitching the Perfect Image: A Look at Top Publishers' Image Sizes

By Andrea Lehr

There’s no denying the power of visuals -- including at least one image in your post can double your shares while also helping your audience retain more information than with text alone.

This is especially true in the PR and media world. When pitching a story, many more PR pros are including images and infographics in the hope of getting a hit. 

Though there are many things to consider when designing an image for a campaign, one crucial thing often falls by the wayside: optimizing the image for the width of the site you're pitching.

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Marketing / July 1, 2015 7 Important PR Lessons Every Content Marketer Needs to Learn
7 Important PR Lessons Every Content Marketer Needs to Learn

By Rebecca Joyner

I tried to explain public relations to my grandmother once ...

This was many years ago, back when PR pros cut press coverage from publications we could actually hold in our hands, and few marketers talked about SEO in everyday conversation.

“So, it’s advertising,” she’d say, and I’d try again to explain that, no, it’s not.

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Marketing / May 29, 2015 Kale, Podcasts & Yoga Pants: The Secret Formula Behind Ideas That Take Off
Kale, Podcasts & Yoga Pants: The Secret Formula Behind Ideas That Take Off

By Carly Stec

Unsatisfied by his current job, Tom Dickson found himself with three things: the need for a change, a passion for bread making, and a $10 vacuum motor. 

In search of a way to combine them, Dickson started his own blender company, Blendtec. Unfortunately, he quickly found that generating buzz for blenders wasn't all that easy. 

Then one day, his marketing director found inspiration in a pile of sawdust left behind by one of Dickson's "blender durability experiments," and proposed an idea that would soon propel Blendtec to fame. 

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Marketing / May 19, 2015 How to Create a Social Media Crisis Management Plan [Free Template]
How to Create a Social Media Crisis Management Plan [Free Template]

By Brittany Leaning

Social media community managers and public relations professionals have to deal with little problems every single day. These could include nasty comments, unhappy customers, delivery issues, or a marketing faux pas -- all problems that arise frequently and deserve reasonable and empathetic responses. 

There are times when they also have to deal with real crises, such as gun terror, natural disasters, and white collar crime.

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Marketing / May 14, 2015 How to Launch a Product: Secrets From Silicon Valley's "Most Sought-After Image Consultant"
How to Launch a Product: Secrets From Silicon Valley's "Most Sought-After Image Consultant"

By Joe Chernov

You have a better chance of hearing a venture capitalist boast, “We’re bullish on professional services” than read a reporter confess to missing a PR person. Yet in 2010, when Facebook’s longtime head of PR, Brandee Barker, stepped down, Kara Swisher, then of AllThingsD, wrote just that. Then last year The New York Times dubbed her, "the most sought-after image consultant in the start-up world."

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Marketing / May 12, 2015 How to Write a Cold Email That'll Actually Get a Response
How to Write a Cold Email That'll Actually Get a Response

By Dave Gerhardt

Since launching The Growth Show in February, we've been fortunate to land interviews with some really busy people, including executives of billion-dollar businesses and founders on the cusp of building the next big thing. 

For some of them, we had an "in." Somebody knew somebody else and happily made the introduction.

But we weren't so lucky with some of the other guests.

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Marketing / December 19, 2014 'Tis the Season of Giving: 6 Ways Companies Are Raising Money for Charities This Year
'Tis the Season of Giving: 6 Ways Companies Are Raising Money for Charities This Year

By Rachel Sprung

The holiday season is in full force -- which means planning for the coming year, holiday parties, and for many, giving back to charities meaningful to us. One study showed about 34% of all charitable giving is done in the last three months of the year.

Here at HubSpot, we get into the holiday giving spirit through our annual charity auction, where employees can donate anything they want -- and they sure get creative. This year, our COO offered to lend out his Tesla for the day to one lucky bidder.

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Marketing / June 3, 2014 What Is Earned Media? [FAQs]
What Is Earned Media? [FAQs]

By Lindsay Kolowich

Remember when people used to learn about things like upcoming events, the latest trends, and cool new products pretty much exclusively from magazines, newspapers, and TV shows?

These publications and broadcasts are where brands used to get all their earned media.

What Is Earned Media?

Earned media is any publicity you haven't paid for that's owned and created by a third party. Earned media is now that customer tweet about "the best brunch EVER!" at a particular restaurant that got several retweets and favorites. It's also that horrible Yelp review. And it's that technology blogger's "Top 10 Apps of The Year" roundup that was viewed and shared by thousands. And it's still traditional media sources like magazines and newspapers, although those audiences have been steadily declining

What earned media isn't: Publicity you pay for or own. When a company pays a publication to write a glowing article about them, for example, that's not an example of paying for earned media -- that's just paid media. And when you write a blog post for your company blog about your latest product release, that's not earned media -- that's owned media. The distinctions are fairly clear between these camps, but they're important for any marketer to know.

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Marketing / May 16, 2014 It's Been a Rough Week for Beyoncé: How a Different PR Approach Could Help
It's Been a Rough Week for Beyoncé: How a Different PR Approach Could Help

By Hannah Fleishman

There used to be a myth that PR was reserved for big brands with deep pockets. Hiring agencies or building an in-house team was considered a luxury until inbound leveled the playing field. This past week, Beyoncé’s tabloid scandal proved how important it is to tell your own story before someone tells it for you -- whether that story comes from you or your agency.

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Marketing / May 14, 2014 Truth, Transparency & Target: A Lesson in Crisis Communications
Truth, Transparency & Target: A Lesson in Crisis Communications

By Katie Burke

Unless you’ve been living under a rock the past few months, you’ve likely seen the massive coverage of Target’s security breaches. The news made headlines for days, then weeks, then months, eventually costing the company’s CEO his job. Even after months of turmoil and the eventual departure of the CEO, the hits kept coming. A well-known gossip blog posted a long

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Marketing / February 13, 2014 While You Were Sleeping: The Olympic Storylines You Might Have Missed
While You Were Sleeping: The Olympic Storylines You Might Have Missed

By Katie Burke

Unless you've been living under a rock, you've likely heard a lot about American ice dancing pair Meryl Davis and Charlie White, and deservedly so -- they are equal parts adorable and talented. The Olympics highlight reel has also been dominated by Julia Lipnitskaia, the 15-year-old Russian who skated circles around the competition to warm the hearts

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Marketing / February 11, 2014 Marketing the Moon: David Meerman Scott on the Power of Storytelling
Marketing the Moon: David Meerman Scott on the Power of Storytelling

By Dan Lyons

A version of this post originally appeared in the Opinion section of Inbound Hub. To read more content like this, subscribe here.

If you work in marketing, you've no doubt heard of David Meerman Scott. He's the author of a best-selling book about "the new rules of marketing and PR," which has been translated into 25 languages. He wrote the

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Marketing / February 5, 2014 How Much Equity Should a CMO Get? You Might Be Surprised
How Much Equity Should a CMO Get? You Might Be Surprised

By Dan Lyons

A version of this post originally appeared in the Opinion section of Inbound Hub. To read more content like this, subscribe here.

How much equity should a chief marketing officer get in a startup? That question came up at a recent Massachusetts Technology Leadership Council event, which was hosted at HubSpot and featured David Skok of Matrix

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Marketing / January 22, 2014 Want to Get Featured in Mashable? The Secret to One Startup's Success
Want to Get Featured in Mashable? The Secret to One Startup's Success

By Ginny Soskey

Yesterday, being on Pinterest paid off in a big way for one small fashion startup. By cultivating a robust Pinterest presence and then being on top of the site's latest functionality, Wantering hit the jackpot: prime coverage in MashableAnd I'm not just talking a courtesy link that most major media publications include on any data report or infographic they feature.

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Marketing / July 30, 2013 Optimized Links in Press Releases & Guest Posts Can Harm Your SEO, Says Google
Optimized Links in Press Releases & Guest Posts Can Harm Your SEO, Says Google

By Pamela Vaughan

Do those search engine optimized press releases you're sending actually boost your search rankings? What about those guest blog posts you're writing? While the question of whether anchor text links in press releases ever actually pass search value has always been debatable, a recent update from Google seems to shed some more light on these issues.

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Marketing / June 14, 2013 How to Handle a PR Nightmare: Break All Crisis PR Rules [Video]
How to Handle a PR Nightmare: Break All Crisis PR Rules [Video]

By Dan Lyons

Want to see the best response ever to a crisis currently making news around the world?

There’s a huge scandal going on in Australia over allegations that 17 members of the defense forces, including officers, were sharing explicit emails and photos that denigrate women. The kicker: this happened at a time when Australia has been actively encouraging women to join the Army.

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Marketing / March 19, 2013 How to Modernize a Public Relations Strategy That's Stuck in the Dark Ages
How to Modernize a Public Relations Strategy That's Stuck in the Dark Ages

By Katie Burke

The end of the first quarter of 2013 is upon us, and if you’re looking to grow your business this year (and who isn’t!?), public relations can be a critical ingredient in your marketing mix. PR can drive brand awareness, introduce you to new prospects and customers, and amplify your core brand messages.

The good news is that the amount of time people spend interacting with media is only growing; the bad news is that traditional PR is rooted in tactics that were only relevant twenty years ago. Hmm. What to do to compensate for that disparity?

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Marketing / October 1, 2012 Why Marketers Need to Start Caring About Social Responsibility
Why Marketers Need to Start Caring About Social Responsibility

By Anum Hussain

marketing and csrintroductory3

Marketers are sometimes associated with some pretty negative terms: annoying, interruptive, manipulative.

Ouch. What's up with that?

Well sometimes, whether we like it or not, it's our job to market the actions of our company. And sadly, sometimes businesses make poor decisions. Or sometimes they're perfectly justified decisions, but they fail to consider the long term negative impact of those decisions ... like environmental degradation, layoffs in a certain community, or chronic health problems.

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Marketing / January 11, 2012 7 Silly Mistakes to Stop Making in Your PR Pitches
7 Silly Mistakes to Stop Making in Your PR Pitches

By Rachel Sprung

newspaperPitching to the press is no easy task. Every day, journalists receive thousands of emails from public relations professionals who are pitching their clients' ideas; sometimes hundreds of mass pitches are sent to unsuspecting journalists from just one person in a given day. With such a high quantity of pitches, it is really easy to make a mistake, but it's a shame when those mistakes could've easily been avoided with just a little awareness.

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Marketing / January 6, 2012 How You (and Rick Santorum) Can Fix a Damaged Search Reputation
How You (and Rick Santorum) Can Fix a Damaged Search Reputation

By Corey Wainwright

search engine optimization

Rick Santorum has a whole campaign team at his disposal to fix his Google problem, not to mention spots on Mashable and Search Engine Land in the past 48 hours that address his issue specifically. They've had quite some time to address the problem and haven't made many moves, so whether they will actually try to fix the issue remains to be seen. But how do business owners and marketers with comparatively less resources rectify this issue when faced with it? It's not an uncommon problem: Businesses with the same name as you could be the ones appearing in the top of the SERPs, or negative ads could outrank your website, causing serious damage to your reputation.

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Marketing / December 30, 2011 The Best and Worst Brand Makeovers of 2011
The Best and Worst Brand Makeovers of 2011

By Lauren Sorenson

best and worst 2011 brand makeovers2012 is almost here, and unless those Mayans are right, it's time to evaluate what changes you're going to be making to your brand to make sure you hold strong through the next twelve months. You don’t need to drastically change what you're doing to reach prospects every year; you just need to show them that you are paying attention to the world around them as it changes. A new year means a fresh start and a world of possibilities for your brand, so get excited!

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Marketing / December 21, 2011 10 Ways to Rock PR Like an Inbound Marketer
10 Ways to Rock PR Like an Inbound Marketer

By Rachel Sprung

electric guitarPublic relations isn't easy to master, especially when it comes to media relations. The smallest event can lead to the biggest news coverage ever, and the proudest moment of a business' career might only become a short article in the back of a local newspaper. The mantra of an inbound marketer is to get their message out without interrupting people along the way. So how does a company do great PR while still maintaining inbound marketing best practices

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Marketing / November 16, 2011 How to Jack the News to Generate Marketing Buzz
How to Jack the News to Generate Marketing Buzz

By Magdalena Georgieva

How to Newsjack resized 600Piggybacking on newsworthy information in marketing often leads to big successes. Historically, we have encouraged marketers to keep track of newly released industry reports, upcoming events, and opportunities to tie their brand to a story that is currently generating a lot of buzz in the news. Such techniques help us become more agile marketers and gain stellar public exposure.

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Marketing / November 3, 2011 Answers to the Top 5 Press Release Optimization Questions
Answers to the Top 5 Press Release Optimization Questions

By Magdalena Georgieva

Earlier this week, HubSpot and PR Newswire hosted "The Science of Press Releases," a webinar that attracted nearly 8,500 registrants curious to learn how to engineer effective press releases. During the webinar, we received a ton of thought-provoking questions not often discussed in the industry. Without further ado, here are answers to your top 5 questions about press release optimization.

photos effect on engagement
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