S#*t PR People Do That Journalists Hate, Volume 2 [SlideShare]

    by Katie Burke

    Date

    November 3, 2014 at 6:00 AM

    sht-pr-people-doIt pretty much goes without saying that most business interested in growing are interested in more press coverage.

    That desire itself does not present an issue -- but the tactics that follow often do. You see, people often take the fact that they want press coverage to mean that they should stop at

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    How to Quell a Social Media Nightmare

    by Lindsay Kolowich

    Date

    September 4, 2014 at 2:00 PM

    lifesaver-belt-sos-tubeA sinking feeling in your gut. A spike of adrenaline. Maybe a little sweating.

    Whether you've posted something to your company's social media account that you didn't mean to or didn't realize the implications of, or you're on the receiving end of a high volume of incoming criticism, your

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    What Is Earned Media? [FAQs]

    by Lindsay Kolowich

    Date

    June 3, 2014 at 4:00 PM

    chat-share-earned-mediaRemember when people used to learn about things like upcoming events, the latest trends, and cool new products pretty much exclusively from magazines, newspapers, and TV shows?

    These publications and broadcasts are where brands used to get all their earned media.

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    It's Been a Rough Week for Beyoncé: How a Different PR Approach Could Help

    by Hannah Fleishman

    Date

    May 16, 2014 at 11:00 AM

    paparazziThere used to be a myth that PR was reserved for big brands with deep pockets. Hiring agencies or building an in-house team was considered a luxury until inbound leveled the playing field. This past week, Beyoncé’s tabloid scandal proved how important it is to tell your own story before someone tells it for you -- whether that story comes from you or your agency.

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    Truth, Transparency & Target: A Lesson in Crisis Communications

    by Katie Burke

    Date

    May 14, 2014 at 11:00 AM

    target-manUnless you’ve been living under a rock the past few months, you’ve likely seen the massive coverage of Target’s security breaches. The news made headlines for days, then weeks, then months, eventually costing the company’s CEO his job. Even after months of turmoil and the eventual departure of the CEO, the hits kept coming. A well-known gossip blog posted a long

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