What Is Earned Media? [FAQs]

    by Lindsay Kolowich

    Date

    June 3, 2014 at 4:00 PM

    chat-share-earned-mediaRemember when people used to learn about things like upcoming events, the latest trends, and cool new products pretty much exclusively from magazines, newspapers, and TV shows?

    These publications and broadcasts are where brands used to get all their earned media.

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    It's Been a Rough Week for Beyoncé: How a Different PR Approach Could Help

    by Hannah Fleishman

    Date

    May 16, 2014 at 11:00 AM

    paparazziThere used to be a myth that PR was reserved for big brands with deep pockets. Hiring agencies or building an in-house team was considered a luxury until inbound leveled the playing field. This past week, Beyoncé’s tabloid scandal proved how important it is to tell your own story before someone tells it for you -- whether that story comes from you or your agency.

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    Truth, Transparency & Target: A Lesson in Crisis Communications

    by Katie Burke

    Date

    May 14, 2014 at 11:00 AM

    target-manUnless you’ve been living under a rock the past few months, you’ve likely seen the massive coverage of Target’s security breaches. The news made headlines for days, then weeks, then months, eventually costing the company’s CEO his job. Even after months of turmoil and the eventual departure of the CEO, the hits kept coming. A well-known gossip blog posted a long

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    Feminist Stock Photos? It's About Damn Time

    by Dan Lyons

    Date

    February 13, 2014 at 4:00 PM

    women-workplace-office-handshakeA version of this post originally appeared in the Opinion section of Inbound Hub. To read more content like this, subscribe here.

    Let's just say it: Most stock art is awful. That's especially true of stock art involving women. Those photos veer from being mildly stereotypical to downright offensive.

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    While You Were Sleeping: The Olympic Storylines You Might Have Missed

    by Katie Burke

    Date

    February 13, 2014 at 8:00 AM

    skiing-down-mountainUnless you've been living under a rock, you've likely heard a lot about American ice dancing pair Meryl Davis and Charlie White, and deservedly so -- they are equal parts adorable and talented. The Olympics highlight reel has also been dominated by Julia Lipnitskaia, the 15-year-old Russian who skated circles around the competition to warm the hearts

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