Attracting visitors to your website is only the first step -- once they get there, you want to make sure they hang around.
What's more, you want them to click through to other pages on your website, whether that means reading a blog post, filling out a landing page form, or (hallelujah!) actually buying something.
Why does it matter that your visitors stay on your site? Because, as an inbound marketer, your main goal is to attract and convert website visitors into well-qualified leads for your sales team. If visitors come to your website but then leave, you'll only be fulfilling part of your goal.
To learn more about the reasons why visitors leave a website, check out this infographic from KISSmetrics, put yourself in your ideal customers' shoes, and think about the ways you can improve your website and increase the number of potential buyers who stick around.