HubSpot Blog | Marketing, Sales, Agency, and Customer Success Content

The future of marketing isn’t humans vs. AI — it’s humans with AI

HubSpot CMO Kipp Bodnar breaks down the new Loop playbook.

Kipp Bodnar

8/31/26

Featured Posts

Here’s how (and why) marketers are using AI-generated content [new data & tips]

Lipsa Das

9/9/26

Want to create a sales plan? Let me show you how [+8 sales plan examples]

Jay Fuchs

4/8/26

6 Steps to Create an Outstanding Marketing Plan [Free Templates]

Rebecca Riserbato

12/3/25

What is a customer journey map? The complete overview [examples + templates]

Diego Alamir

12/3/25

20 UX Design Examples Hand-Picked by Experts [With Analysis]

Amy Rigby

4/7/25

Learn from My Mistakes: 7 Digital Course Pitfalls to Skip

Discover the top digital course pitfalls to avoid from experienced creator Amy Porterfield. Skip com...

Amy Porterfield
Updated 3/17/25
How To Do Representation in Marketing the Right Way (+ Consu...

Consumers want to see themselves in marketing materials. Learn why representation in marketing is so...

Sonia Thompson
Updated 5/8/25
The Psychology of Short-Form Content: Why We Love Bite-Sized...

Ever wonder why short-form videos are so popular? Turns out there's a bit of psychology behind it.

Erica Santiago
Updated 9/14/26
AI's impact on social media: Top trends and predictions from...

Discover how AI in social media transforms content creation, customer engagement, and analytics—plus...

Cassie Wilson Clark
Updated 8/24/26

Marketing

See more marketing articles

ChatGPT Ads vs. Google Search ads: 5 differences to consider in your strategy

ChatGPT ads vs. Google Search ads: Google captures high-intent keyword searches, while Cha...

Ramona Sukhraj

10/29/26
Claude marketing plugins worth adding to your stack in 2026

Explore how Claude marketing plugins enhance marketing workflows, streamline content creat...

Stephanie Trovato

10/28/26
How often to run AEO prompt tracking: A cadence guide

Learn how often to review AEO prompt-tracking data: use daily collection where available, ...

HubSpot Staff

10/28/26
Profound vs. Peec AI: Which is right for your team?

Profound vs Peec AI: Compare coverage, methodology, pricing, integrations, and actionabili...

HubSpot Staff

10/28/26

See more marketing articles

Service

See more service articles

Enterprise knowledge base: What it is and how it works

Discover how enterprise knowledge bases centralize company information, empower AI-driven ...

Diego Alamir

10/29/26
What is a customer portal? Features, benefits, and examples

Discover how customer portals empower self-service support, boost efficiency, and enhance ...

Margaret Cousino

10/23/26
Contact center automation: Common fails to avoid

Contact center automation can improve support fast, but the wrong setup creates broken han...

Kasia Kowalska

10/15/26
Customer support analytics: Metrics that actually matter

Discover how customer support analytics helps teams spot trends, measure performance, and ...

Margaret Cousino

10/9/26

See more service articles

Sales

See more sales articles

The sales prospecting process: How to build a permission-first workflow

Discover how to create a structured prospecting process within HubSpot to identify, qualif...

Kiran Shahid

10/29/26
CRM migration guide: Steps, data, and team alignment

Our CRM migration guide has proven data transfer steps and team alignment strategies. Redu...

Kiran Shahid

10/29/26
How to use Claude for sales inside your CRM

Using Claude for sales means improving prospecting, outreach, call prep, and pipeline revi...

Althea Storm

10/28/26
GDPR and CRM: What your customer data obligations mean

Discover your GDPR obligations in CRM. Learn how to collect data lawfully, handle consent,...

Sam Lauron

10/27/26

See more sales articles

From the HubSpot Podcast Network

Business Made Simple

Your Website Probably Stinks—Here’s How to Fix It!

36 min listen
Updated 10/31/23
The Science of Scaling

How to Scale a Billion Dollar Sales Team w/ John McMahon (Board Member, Snowflake)

10 min listen
Updated 10/31/23
Truth, Lies and Workplace Culture

From Bystander to Ally: How to Avoid DEIB Washing

8 min listen
Updated 10/31/23
Imperfect Action

The art of the post-launch review: 5 questions to make your next launch a success

41 min listen
Updated 10/31/23
Latinx In Power

Harnessing the Power of Silence in Negotiation with Diana Kleps

43 min listen
Updated 10/31/23
The Sales Evangelist

5 Ways To Do Daily Outbound With LinkedIn

25 min listen
Updated 10/31/23
Business Made Simple

Your Website Probably Stinks—Here’s How to Fix It!

36 min listen
Updated 10/31/23
The Science of Scaling

How to Scale a Billion Dollar Sales Team w/ John McMahon (Board Member, Snowflake)

10 min listen
Updated 10/31/23
Truth, Lies and Workplace Culture

From Bystander to Ally: How to Avoid DEIB Washing

8 min listen
Updated 10/31/23
Imperfect Action

The art of the post-launch review: 5 questions to make your next launch a success

41 min listen
Updated 10/31/23
Latinx In Power

Harnessing the Power of Silence in Negotiation with Diana Kleps

43 min listen
Updated 10/31/23
The Sales Evangelist

5 Ways To Do Daily Outbound With LinkedIn

25 min listen
Updated 10/31/23
Business Made Simple

Your Website Probably Stinks—Here’s How to Fix It!

36 min listen
Updated 10/31/23
The Science of Scaling

How to Scale a Billion Dollar Sales Team w/ John McMahon (Board Member, Snowflake)

10 min listen
Updated 10/31/23
Truth, Lies and Workplace Culture

From Bystander to Ally: How to Avoid DEIB Washing

8 min listen
Updated 10/31/23
Imperfect Action

The art of the post-launch review: 5 questions to make your next launch a success

41 min listen
Updated 10/31/23
Latinx In Power

Harnessing the Power of Silence in Negotiation with Diana Kleps

43 min listen
Updated 10/31/23
The Sales Evangelist

5 Ways To Do Daily Outbound With LinkedIn

25 min listen
Updated 10/31/23

Website

See more website articles

The CFO's perspective: ROI, risk, and scaling credit-based AI investments

Credit-based AI is a variable cost. Learn how CFOs can measure ROI, manage financial risk,...

Ramona Sukhraj

10/28/26
Avoid AI bill shock: How to set up alerts, limits, and safeguards for credit usa...

Learn how to avoid AI credit overages with effective strategies for managing AI credit usa...

HubSpot Staff

10/5/26
Managing AI credit spend: Controls, monitoring, and governance best practices fo...

Managing AI credit spend starts with visibility. Learn the controls, metrics, and governan...

Ramona Sukhraj

9/14/26
Content inventory: Your complete website audit playbook

Discover how to create a content inventory for your website to enhance performance, manage...

Darrielle Evans

9/3/26
Ecommerce website platforms that grow with your business in 2026

An ecommerce solution helps you understand who your customers are, what they bought, and w...

Zadhid Powell

9/2/26
6 reasons an AI-ready website starts with AI-ready data

AI is reshaping how customers find and interact with websites — but most companies aren't ...

Lucas Miller

8/17/26

See more website articles

The Hustle

The latest in business & tech

Marketing Against The Grain

Actionable advice from actual marketers

The Science of Scaling

Data-backed sales tactics and proven scripts to book more meetings and grow revenue

Mindstream

Daily dose of bite-sized AI news and actionable tips

Starter Story

Find the business ideas that actually make money.

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