HubSpot Blog | Marketing, Sales, Agency, and Customer Success Content

The future of marketing isn’t humans vs. AI — it’s humans with AI

HubSpot CMO Kipp Bodnar breaks down the new Loop playbook.

Kipp Bodnar

9/3/25

Featured Posts

Here’s how (and why) marketers are using AI-generated content [new data & tips]

Lipsa Das

7/21/25

Want to Create a Sales Plan? Let Me Show You How [+ 10 Sales Plan Examples]

Jay Fuchs

3/25/25

6 Steps to Create an Outstanding Marketing Plan [Free Templates]

Rebecca Riserbato

7/23/24

What is a customer journey map? The complete overview [examples + templates]

Diego Alamir

10/9/25

20 UX Design Examples Hand-Picked by Experts [With Analysis]

Amy Rigby

4/7/25

Learn from My Mistakes: 7 Digital Course Pitfalls to Skip

Discover the top digital course pitfalls to avoid from experienced creator Amy Porterfield. Skip com...

Amy Porterfield
Updated 4/9/24
How To Do Representation in Marketing the Right Way (+ Consu...

Consumers want to see themselves in marketing materials. Learn why representation in marketing is so...

Sonia Thompson
Updated 11/27/23
The Psychology of Short-Form Content: Why We Love Bite-Sized...

Ever wonder why short-form videos are so popular? Turns out there's a bit of psychology behind it.

Erica Santiago
Updated 2/10/25
AI's impact on social media: Top trends and predictions from...

Learn how AI can enhance your social media strategy — plus, how social media marketers are already u...

Caroline Forsey
Updated 5/8/25

Marketing

See more marketing articles

11 best email marketing tools for restaurants in 2025

Compare the 11 best email marketing tools for restaurants in 2025. Discover the ideal plat...

HubSpot Editorial

10/23/25
12 best email marketing tools for accounting firms in 2025

Compare the 12 best email marketing tools for accounting firms in 2025. Discover the ideal...

HubSpot Editorial

10/23/25
5 best email marketing tools for real estate businesses in 2025

Discover the best email marketing software for real estate companies. Compare tools, prici...

Tristen Taylor

10/23/25
8 best email marketing tools for HVAC companies in 2025

Discover the best email marketing software for HVAC companies. Compare email marketing too...

HubSpot Editorial

10/23/25

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Service

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How to let customers know about a price increase (without losing them), accordin...

Learn how to announce price increases to customers without losing them. Get free templates...

Diego Alamir

10/23/25
AI vs. human customer service: When to use each approach

AI vs. human customer service: What should teams rely on and when? Find out.

Rami El-Abidin

10/22/25
Automated knowledge base suggestions that reduce repeat tickets for subscription...

Automated knowledge base suggestions can help customers serve themselves. Then, your team ...

Diego Alamir

10/22/25
Tracking customer effort score improves satisfaction — why your CES matters from...

Evaluating Customer Effort Scores across the customer journey helps service teams identify...

Diego Alamir

10/20/25

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Sales

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Personalization in AI prospecting: What actually works

Real personalization in AI prospecting means using relevant, real-time data to craft outre...

Davidson Hang

10/22/25
How professional services firms can transition from spreadsheets to a CRM with a...

Switching from spreadsheets to a CRM can keep professional services teams organized. The r...

Michael Welch

10/15/25
Sales playbook automation for companies with 3+ product lines and vertical-speci...

Dynamic, automated sales playbooks can help reps craft perfect messages for each prospect....

Kinzal Jalan

10/13/25
How to implement SDR coaching in remote sales teams with coaching triggers and c...

Your sales development representatives need coaching to close deals. Here's how to get it ...

Sam Lauron

10/9/25

See more sales articles

From the HubSpot Podcast Network

Business Made Simple

Your Website Probably Stinks—Here’s How to Fix It!

36 min listen
Updated 10/31/23
The Science of Scaling

How to Scale a Billion Dollar Sales Team w/ John McMahon (Board Member, Snowflake)

10 min listen
Updated 10/31/23
Truth, Lies and Workplace Culture

From Bystander to Ally: How to Avoid DEIB Washing

8 min listen
Updated 10/31/23
Imperfect Action

The art of the post-launch review: 5 questions to make your next launch a success

41 min listen
Updated 10/31/23
Latinx In Power

Harnessing the Power of Silence in Negotiation with Diana Kleps

43 min listen
Updated 10/31/23
The Sales Evangelist

5 Ways To Do Daily Outbound With LinkedIn

25 min listen
Updated 10/31/23

Website

See more website articles

AI for website performance monitoring: Top tools to optimize for conversions

Discover top AI tools for website performance monitoring and learn how marketers can optim...

Amy Rigby

10/22/25
AI website content vs manual content writing: What marketers need to know

Explore the ethical and practical implications of AI-generated versus human-written conten...

Amy Rigby

10/16/25
Making website maintenance faster: How teams can save time with a headless CMS

Transitioning to a headless CMS can save developers time. Instead of making manual fixes, ...

Darrielle Evans

10/14/25
How ABM website personalization rules can help you reach 100+ target accounts

Smart rules can help you tailor your web content so you can target key accounts. Here's ho...

Anna Rubkiewicz

10/9/25
Unifying blog, resource center, and product docs in one CMS creates a better use...

Unifying all content in one CMS has benefits for both user experience and search. Here's w...

Althea Storm

10/7/25
AI website builders vs. traditional web development: The business case for both

Discover the pros and cons of AI website builders versus traditional web development to he...

Amy Rigby

10/7/25

See more website articles

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