According to a recent study from Microsoft, people lose concentration after eight seconds. To put that into perspective, that's one second less than the attention span of a goldfish.

Now factor in the absurd amount of ad exposure we encounter everyday, and it's no wonder why so many businesses are struggling to get their message heard. As marketers and advertisers, it seems the odds couldn't be any less in our favor. 

So what's the solution?

Well, the answer breaks down into four parts. To learn more about each, check out the following infographic from WebpageFX on how businesses are using this approach to convince people to buy. 



Originally published Aug 17, 2015 7:00:00 AM, updated February 01 2017