recent research from HubSpot
, small and large businesses are spending their marketing dollars in substantially different ways. The results come from a study based on a survey of over 600 professionals knowledgeable about their company's marketing strategy.
The data show that:
In 2011, small businesses (1 to 5 employees) plan to spend dramatically more of their budgets on social media and blogs than medium-to-large businesses (50 or more employees).
Medium-to-large businesses plan to spend more of their budgets on outbound methods, including trade shows, direct mail and telemarketing.
Small businesses are only giving 10% of their budget to outbound, while medium-to-large business are allocating 28% of their budget to outbound channels.
These findings signal that small businesses are finding ways to level the playing field in order to compete with their larger competitors. Inbound channels like blogging and social media are not only effective for generating leads, they are also more economical and highly useful for businesses with more modest budgets and resources.