Things look promising for Promoted Tweets, Twitter's advertising platform. New data from market research firm Lab42, as reported by eMarketer, shows that 24.8% of Twitter users say they have seen Promoted Tweets from brands that are relevant to them. More than 1/5 of users said they have gotten a discount or have found out about a new brand through a Promoted Tweet, and 14% of respondents said they have retweeted a Promoted Tweet.
Interestingly, only about 11% of those surveyed said following brands was a reason they joined the site, with about half saying they followed just 10 brands on Twitter.
If you're sharing something relevant, people will be receptive to your marketing.
This applies not only to your Promoted Tweets, but also to things like your Facebook Ads, Google Ads, and even your blog content and email campaigns. While those surveyed weren't necessarily interested in following a ton of brands on Twitter, when they found content that was interesting and relevant in a promoted Tweet, they were receptive to it. If what you are offering is targeted and relevant to your audience, it may be well-received, even if it's a promoted campaign or not something they were initially seeking.
Are you considering a Promoted Tweets campaign? Let us know in the comments!
Originally published Sep 6, 2011 1:01:00 PM, updated October 20 2016