No matter what industry you work in, the world of marketing has gotten faster, sleeker, and all-around more efficient. Schools in particular are moving away from slow, traditional marketing tactics, and toward nimble, online strategies. So how do you get started?
"As marketing gets more digital, it’s getting more efficient. Businesses now expect to quantify their marketing ROI. Education marketing shouldn’t be any different.
The explosion of digitalmarketing brings unlimited channels and methods to reach your ideal students, and unlimited data points for you to analyze. That means more opportunity to spend money that may or may not provide a return.
Understanding where and how your marketing efforts provide valuable return to your institution is the golden goose of digital marketing. Those who best keep up with its methods to better understand their markets will achieve the highest ROI. In this book, we’ll take you though some of the most cost-effective (as well as some of the least) digital marketing strategies for student acquisition.
Inbound marketing is an opportunity for schools to have true ownership of their marketing efforts by becoming their own publisher. No more having to rely entirely on gaining access to someone else’s audience. With inbound, you build your own audience who meets you in your own space. It’s the difference between owning and renting, between an ongoing investment in an appreciating asset or ongoing cost for a temporary result."