The Ultimate Google Sites Tutorial [20+ Templates & Examples]

Allie Decker
Allie Decker


Looking to build a new website or give your current site a makeover? Google Sites let you quickly create and customize websites with an accessible and easy-to-use platform.

google sites tutorial and templates: marketer using google sites

While setting up a Google Site is fairly simple, we've got you covered with a step-by-step guide to creating one, plus Google sites templates and examples of some of the best Google sites on the web today.

But first, here's exactly what Google Sites is and why business owners all over use it as part of their marketing strategies.Learn More About HubSpot's CMS Software

Google Sites has experienced some changes in the years since its debut. The classic version looked a lot like Google Docs does now, but the additional functionality and new features make it a viable contender for business owners and creators looking for an easy-to-use CMS.

If you’ve got the classic version of Google Sites already up and running, it’s a good idea to make the switch to the new interface. The updated design framework is much easier to use thanks to drag-and-drop design elements and the ability to quickly insert text, images, and videos.

Not sure how to get your Google Site off the ground? Start with our step-by-step guide.

Let’s look at each of these steps in more detail. Since you’ll probably have some questions during the process, it’s worth opening the Google Sites Support Page for a list of some of the most common Google Sites functions. Keep this tab up as you build your website.

Step 1: Open Google Sites.

Head to Google Sites to start creating your new website. If this is your first time building a website, but you’re a seasoned Google user, you’ll find that the layout of this page is similar to all other Google products, such as Google Docs and Google Slides. Definitely a huge plus in my book.

how to use google sites: open google sites homepage

To begin creating your website, you can either use Google’s templates or start a site from scratch.

Free templates are available directly from Google, allowing you to quickly change things like fonts, color schemes, or layouts. You can also purchase and install new themes and templates. I’ve included a handful of top templates and themes later down below.

I recommend taking a look at the templates first to see if any strike your fancy. To access them, simply click “Template gallery” in the upper right-hand corner of the header.

how to use google sites: template gallery button

Google has done a fantastic job including templates for most personal and professional use cases. That said, because of its limited functionality, I wouldn’t really recommend this tool for business users; instead, consider using another option such as CMS Hub, which offers business tools in addition to a website builder.

how to use google sites: template gallery

For other users, Google Sites offers templates aplenty. Here’s a quick overview of your options:

  • For work: You can create an event homepage, help center, project website, or team website
  • For enterprises (not recommended): You can create an information portal
  • For small businesses: You can create a dog walker site, holiday party home page, portfolio website, restaurant website, salon website, or wedding homepage
  • For personal use: You can create a family update site or portfolio site
  • For educational uses: You can create a website for graduates, professors, classes, clubs, or students

I’m going to create a website for a coffee shop review site from scratch, even though I know nothing about coffee (proud whatever-is-available drinker). I will always go for a local roast, though. Just don’t ask me to remember its name.

Step 2: Build your site header.

Even if you start a site from scratch, Google Sites will include a header for you to edit right away and hit the ground running. This is awesome — it makes starting a site much less intimidating.

The process is quite intuitive. Simply click on the header text and start editing.

Your standard text options will come up: Text style, font, text size, and formatting. Click around and get acquainted with your options. I named my site “Coffee & Café,” the most imaginative name in the universe.

how to use google sites: editing text in the header

Add Your Logo

Next, I changed the logo. In the upper right-left corner, hover over your site name, and click “Add logo.”

This will open your site settings, where you can both upload a logo and a favicon. The favicon is the small symbol that appears next to your website name on a browser tab. This icon also appears in users’ favorites if they happen to favorite or bookmark your site.

how to use google sites: edit logo settings

One thing I noticed when uploading a logo is that it’s very, very small unless you’re careful. For my Google Sites logo, I used the dimensions 1000 pixels wide by 500 pixels tall, and that worked out pretty well. Remember to add alt text, too, for screen readers.

Change Your Header Type

Google Sites gives you the option of changing your header type to a full-height cover image, to a narrow banner, or to your title only. To access these options, hover at the bottom of your header and click “Header Type.”

There, you’ll see your options. I chose “Cover” so that my header took up the entirety of the page.


Add a Background Image

Next, you’ll want to choose a background image, unless you’re using a title-only header. At the bottom menu of the header, click “Image.”

You can upload an image from your computer, or you can browse Google’s options, your internal library, and Google itself. You can also insert an image via a URL. Remember to choose an image you have the rights to use, or use a free stock photo website.

I chose to look for an image from a free stock photo website called Unsplash. This is how my header turned out:


There! Our site is looking good so far. You can use pretty much any dimensions for your Google Sites header’s background, so long as the dimensions are above 1200 pixels wide. That way, the picture can still look high-quality while having a lower image file size.

At the bottom of the right-hand corner, you can change the anchoring for the image. You can also toggle the background image’s “readability,” which makes your image lighter or darker so that your text is clear and provides better accessibility.

Add Subheadings and Buttons

We’re not finished yet. Google Sites allows you to add more elements to your header so that you can pull viewers in. To add more elements, you can double-click anywhere on the cover, and a neat menu will pop up:

how to use google sites: button to add elements
From this menu, you can add text, images, uploads (from either your local drive or your Google Drive), and embeds. This last one is neat because if you’re building a landing page, you could embed a website form, created on a form builder tool, right into your header. That would allow you to capture users’ information.

Alternatively, you can simply go to the “Insert” tab on the sidebar, then choose your element from there. When I used this method, the new element inserted itself into the body of the page, but all I had to do was drag it over to the header and it snapped to the grid.

For my website, I added a subtitle and a button.


Explore Themes

Before we move on from the header, I wanted to draw your attention to Google Sites’ themes on the right-hand side, located under the “Themes” tab. These are different from templates. The themes allow you to choose a general aesthetic for your website.

how to use google sites: themes in the sidebar

You can also create a theme with custom colors and fonts, or upload one from your local drive.

I chose the “Aristotle” theme. One cool note here is that Google Sites will automatically sense your brand colors and change its themes’ colors to match.

Step 3: Add layouts, text, and images to your home page.

It’s time to start building our home page. Using the “Insert” tab in the right-hand sidebar, you can add layouts, text, images, and videos. Let’s go over our options for page building and customization.

how to use google sites: elements and modules

  • Content Blocks: These are premade layouts that you can insert into your page. They come with placeholders for images, headers, and text.
  • Collapsible Group: Create a section with sections that can expand or retract.
  • Table of Contents: Insert a table of contents that automatically populates based on your page’s headings.
  • Image Carousel: Insert a carousel of pictures.
  • Button: Add a button with a link. When I used this feature, I was unable to adjust the spacing around the text; you can only change the alignment of the button.
  • Divider: Add a line that runs across your page to split different sections.
  • Spacer: Insert an area of white space, which you can resize by dragging.
  • Social Links: Create links to your social media profiles. You can upload custom icons, but Google Sites will automatically generate icons for the most common social sites.
  • Placeholder: Add an “empty” block to insert an image, video, or map later. Helpful for creating a layout without yet adding content.
  • Cloud Search: Insert a search function to your page. I generally don’t recommend this unless you deactivated the search icon at the top of your website header.
  • YouTube: Add a YouTube video from the entire YouTube library, or upload a video.
  • Calendar: Insert a widget from your Google Calendar. This only shows your agenda; it wouldn’t replace a meeting scheduler embed widget.
  • Map: Add an embed from Google Maps.
  • Docs, Slides, and Sheets: Insert an embed from any document in your Google Drive; users can scroll through the entire file, which can be exceedingly useful for internal team websites.
  • Forms: Insert a Google Form, but you’ll need to create it ahead of time; there’s no option to create it straight from Google Sites.
  • Charts: Insert a chart, taken from a Google Sheets file; you’ll need to create the file ahead of time. Google Sites won’t import the entire spreadsheet but only the charts found inside.

I recommend starting with content blocks so you don’t have to build layouts from scratch.

how to use google sites: content blocks

We have several options here, all of which include different setups for your images and content. For instance, one of the content blocks includes two columns with an image placeholder on each.

The image placeholders can also be used to insert videos, calendars, and even maps.

how to use google sites: content placeholder

One thing I noticed was that if you add the wrong video from YouTube, there’s no way to replace it; you can only delete the element. Thankfully, all you have to do is re-insert a video element into the page.

You can adjust every section’s background color. Google Sites pre-picks colors that align with your color palette. This can be a little limiting, but it’s also useful if you’re short on time.

how to use google sites: section colors

One thing I noticed is that there’s no option to adjust the margin or padding on each section. You can, however, re-order the layouts and add spacers to create more white areas.

Remember to preview your page in different device sizes as you add new elements. At the top, click on the “Devices” symbol.

how to use google sites: device toggle button

This will allow you to preview your content in mobile phones, tablets, and desktop windows.


Step 4: Add a footer.

Your website footer is a helpful section at the bottom of the page where you can add social links and copyright information. To add one, simply hover at the bottom line, and the option will come up.

how to use google sites: add footer button

When you create a footer on Google Sites, it will automatically come with a text module you can edit. You can also add images, maps, and calendar widgets, but I kept it simple — I simply added the logo and social links.

You have the option of creating different columns. To do sp, drag the content onto the footer and drop it where you’d like. Google Sites will automatically snap your content to the closest grid.

how to use google sites: completed footer

Step 5: Add Pages

Google Sites allows you to create new pages under the “Pages” tab in its sidebar. Click the plus-sign at the bottom.

how to use google sites: add new page

You can add a new menu section, which is not a page but rather a heading that users can hover over to access subpages. You can also import an entire webpage from another site, or point to an external link.

I chose to create a plain new page and gave it a name. You could potentially customize the URL’s path (the words that appear after the / symbol in the domain), but I only recommend doing this if your page’s name is long.

how to use google sites: add new page dialog

Now, let’s add a map and a contact form to this page. You probably know the drill by now: Go to “Insert” on the right-hand side, then click “Map.”

how to use google sites: add map

I inserted HubSpot’s corporate address. You can resize the map by dragging the dots in the corner.

how to use google sites: inserted map

Next, let’s add a Google Form, but remember that you must have created it beforehand before inserting. Go to “Insert,” then click “Form.”

I found it easy to locate the exact form I was looking for, but it was difficult to make it look like it belonged on the page, so I recommend using a form builder instead (such as HubSpot’s free form tool) and embedding it into your page.

To embed, simply go to “Insert,” then “Embed.” I used the URL of my form, and it rendered beautifully.

how to use google sites: embed form

Step 5: Click "Publish" when you’re done.

If everything looks good, we’re ready to publish. I recommend reviewing your site settings to ensure everything looks in order. Then, click the “Publish” button in the upper right-hand corner.

Choose a new URL address for your site. Unfortunately, it will be located at a subdomain of a subdomain, like this one:

how to use google sites: choose site web address

That doesn’t look as professional as a custom domain. Luckily, there’s a way to work around it. Here are instructions to connect a custom domain to your Google Site.

Don’t forget to make your site public. Click the MANAGE text below your web address, and there, you can set site permissions. Don’t toggle the box that says “Request public search engines to not display my site,” unless you don’t want to appear in Google search results. This may be a good option if you’re creating a private family or company site.

Just like Google Docs, you can even get a shareable link to let others edit your website.

how to use google sites: share site draft

If you ever make changes and hit “Publish” again, Google Sites will give you a chance to compare the changes side-by-side. Very neat feature that allows you to publish with confidence.


Curious to see the final result? Here it is.

Seems easy, right? It is — for the most part — thanks to Google’s efforts in streamlining the creation and publishing process. But if you feel overwhelmed, here’s a more beginner-friendly tutorial on how to make a website for free on Google.

1. Open Google Sites.

Head to Google Sites to get started. Click on the multicolored + button in the bottom right.How to make a website for free on google: step 1 open google sites

2. Name your Google Site.

In the top-left of the screen click Enter Site Name and choose a name for your new website.

How to make a website for free on google: step 2 name your google site

3. Title your first web page.

Click on Your Page Title and enter a title for your page. You can change the font size, add bold or italic text, and include links.


4. Choose your Site layout.

On the sidebar, you’ll see multiple options for page layouts including single images with text, multiple images, and more. Click on the layout you prefer or drag-and-drop it into your new website.

How to make a website for free on google: step 4 choose your site layout

5. Add media to your site.

As you create more web pages, add titles and body text in the Click to edit text area, then click Change image. This brings up a menu that lets you upload media — an image from your computer or Google Drive, a video from YouTube, or a Google Maps image.

How to make a website for free on google: step add media to your site

6. Expand your Site content.

Add additional context and content using the menu on the bottom-right of the screen. Here, you’ll find options to include collapsible text menus, tables of contents, image carousels, and even buttons. Need inspiration? Check out our Google Sites examples below.How to make a website for free on google: step 6 expand the site content

7. Choose and add a theme.

Click Themes and choose from six available free themes with multiple color schemes and fonts.

How to make a website for free on google: step 7 choose and add a theme

8. Publish your Google Site.

When you’re happy with your site’s layout and content, click Publish in the upper-right hand corner.

How to make a website for free on google: step publish your google site

9. Choose your web address and set viewing rights.

You can now select a web address and select viewing or editing rights for your site, allowing visitors to simply view your site or make changes.

10. Incorporate your own URL.

If you prefer to use a URL you already own, visit this Google Support page and follow the steps listed — you’ll need to verify you own the URL, point your URL to your Google Site through your hosting provider’s platform, and then directly assign your custom URL. You can also register a new domain name for your Google Site.

Best Google Sites Templates and Themes

As noted above, Google Sites offers several free templates and themes. Here’s a look at some of our favorites developed by the Google Sites experts at Steegle.

1. Consulting Experts

Price: $79

Great for: Consultancies, B2B organizations, and agencies

A professional business needs a professional site and Steegle created a template just for this. Consulting Experts is a vibrant, customizable layout that helps you tell the story of how you can take your clients from point A to point B better than the competition can. The image carousel and Google Maps integrations provide a platform for you to display additional content that makes it perfect for B2B-style websites.

Best Google Sites Templates and Themes: consulting experts

2. Accounting Team

Price: $79

Great for: Small-to-medium sized businesses

If you're looking for a modern Google Sites template that features bold, clean lines, check out Accounting Team by Steegle. It comes with a full-width and mobile-responsive layout, and it's equipped with an icon set that works for both form and function. You can even include buttons that link to your social media accounts so you can grow your entire digital presence from your website.

Best Google Sites Templates and Themes: accounting team

3. School Portal

Price: $79

Great for: Elementary and high schools, colleges, universities, and trade schools

Students, guardians, teachers, professors, administrators, staff – the list of people who keep the education system running smoothly is pretty long. But it doesn't have to be difficult to manage everyone in one place. The School Website template is a solution that not only has the capacity to communicate campus news for these groups, but it also provides public and private access to content that each group might need. Custom icons make this template easy to navigate so everyone finds the information they need.

Best Google Sites Templates and Themes: school portal

4. Marketing Agency

Price: $79

Great for: Marketing agencies and Real estate agencies

There are several similarities between marketing and real estate agencies — one being the need for a digital presence that captures the attention of potential customers. The Marketing Agency template by Steegle is one of the best Google Sites templates we've seen for this purpose. Your Google Site will stand out with a vibrant design that's capable of conforming to your business's brand and style.

Best Google Sites Templates and Themes: marketing agency

5. Leisure Template

Price: $79

Great for: Leisure, hospitality, and fitness clubs

Wouldn't it be nice for members of your fitness club to have access to all of the classes you offer on demand? That and more are possible with the Leisure theme for Google Sites. Steegle has built a customizable layout for your website that becomes the digital home base for your members. This template supports video, a live display of your social media feed, and a suite of Google tools your members can use to collaborate, discuss, and share information.

Best Google Sites Templates and Themes: leisure template

6. Photo Portfolio Template

Price: Free (through Google Sites)

Great for: Photographers, artists, designers, and illustrators

If you run a creative freelance business, look no further than this portfolio template, directly available through Google Sites’ template library. It not only includes ample space to showcase your work, but a project page template you can easily edit and replicate. That way, you can dive into the details about each project. It also includes a pre-made “About” page with space to include your education, work experience, and clients.

google sites template: portfolio template

7. Family Update Website Template

Price: Free (through Google Sites)

Great for: Individuals, parents, and family bloggers

Are you interested in sharing your life with others in a more consistent fashion than social media? This family update website template may have been created for parents, but could just as easily be used to share your travels, side projects, and thoughts with your family and friends. It includes space to feature photos, stories, updates, and even tips, if you'd like. The best part is that it’s free. Simply choose it from the Google Sites template library, and you’re ready to go.

google sites template: family site template

Google Sites Examples

So what exactly does a great Google site look like? We scoured the web for the most captivating and intuitive Google Sites that will inspire you to create your own. Here are some of our favorite Google Site examples.

1. Peters Field High School

This Google Sites example uses happy and inviting colors to welcome students, teachers, parents, and staff to the site which is heavily adorned with photos and slideshows of the children who attend the school. This site shows just how versatile Google Sites can be when it comes to delivering multimedia content. All of this is done without compromising site speed and loading ability.

What we like about Peters Field High School's Google Site:

  • Prominent photos
  • Embedded videos
  • Call-to-actions and navigation buttons
  • Detailed header menu

Google Sites Examples: peters field high school

2. Jirvus Technologies

The Jirvus Technologies website is overflowing with gems that will inspire your website design. From the high-quality image background to the clean CTAs, this Google Site showcases many of the platform's best features that you can bring to life on your own site.

What we like about Jirvus Technologies' Google Site:

  • Responsive Layout
  • Clean CTAs
  • Client Logo Display
  • Call-Out Feature Boxes

Google Sites Examples: jirvus technologies

3. Flipping Retail

Google Sites is the chosen CMS for Flipping retail, a consulting business focused on helping Amazon sellers market their products directly to consumers. This simple site has just three primary pages: home, about us, services, consultation, and blog which keeps the site fast and simple to navigate. The visitor can find exactly what they need which makes it a great vehicle for driving conversions to the Google form on the Consultations page.

What we like about Flipping Retail's Google Site:

  • Focused on conversions
  • Simple to navigate
  • Easy to understand layout and theme

Google Sites Examples: flipping retail

4. Sylvania School Sample Site

Sylvania School's sample website is a tutorial-in-a-webpage. Just about every feature available from Google Sites is displayed in this example along with a description of how it's being used and the possibilities for future use cases. The best part is it uses a template called Impression that comes with the Google Sites platform for free.

What we like about Sylvania School's Test Google Site:

  • Embedded Google Slides Presentation
  • Google Forms Section
  • Embedded Google Docs Discussion
  • Google Maps Module

Google Sites Examples: sylvania schools test website


The JSVFOTO website is extremely simple but effective: Each image links to a specific photo category which keeps the reader safe from feeling overwhelmed when they first land on the site. The generous use of negative space focuses the visitor's eyes on the reason they clicked – to see beautiful photography.

What we like about JSVFOTO's Google Site:

  • Simple Design
  • High-quality Visuals
  • Limited, Impactful Copy
  • Generous Use of White Space

Google Sites Examples: jsvfoto

Google Sites Examples: jsvfoto 2

6. Emmaus House

Emmaus House is a residential care home that's responsible for accepting new clients, sharing information with the clients' families, and staffing the facility with talented caregivers. The company's Google Site is the website builder that helps its team achieve all of these goals. The navigational menu at the top provides a section for more information about the facility, how the clients are cared for, and it even includes a page for job seekers to apply for open positions.

What we like about Emmaus House Google Site:

  • Easy-to-use Navigation Menu
  • Staff Vacancies Portal
  • Vivid Photography

Google Sites Examples: emmaus haus

7. Filip Rzepka

Filip Rzepka is a Czech videographer and video editor with commercial and set experience and a focus on storytelling with the camera. The homepage of his site is striking with its dark colors, white text, and subtle movement. The use of video on this site is well-executed as it simply uses embedded YouTube links that don't slow down the site which means a positive user experience for the visitor.

What we like about Filip Rzepka's Google Site:

  • Embedded YouTube Videos
  • Large Footer Social Media Icons
  • Image Cards
  • Hero Background Video

Google Sites Examples: filip rzepka

8. DrPete Technology Experts

This organization provides IT consultancy services, auditing, and project work to businesses ranging from manufacturing to financial services. The user is met with big, bold text and a cool color scheme the moment they hit the page. Plus, there's no question what the purpose of the website is and who the company serves as it's one of the main features on the homepage.

What we like about DrPete Technology Experts' Google Site:

  • Bold Title Text
  • Information Cards
  • What, Who, Why Section

Google Sites Examples: dr pete technology experts


Artists will find a lot of inspiration in JMD Work's Google Site. This bright, cheerful site welcomes the reader to Joe's artistic style. Here, he showcases his portfolio of writing samples and artwork. Below that, he links to some of his best projects — and the links open in a new tab so the reader doesn't lose their place on the JMD site — a crowd-favorite feature at HubSpot!)

What we like about JMD WORKS' Google Site:

  • Organized Portfolio
  • Bright Color Scheme
  • External Links to Portfolio Projects
  • About Me Bio

Google Sites Examples: jmd works

10. Protection and Control Solutions

PCS is a professional technical sales organization in the electrical industry. The company uses a dynamic, compelling image of a power plant on its homepage coupled with hexagonal icons to guide the user through a streamlined experience on the site.

What we like about Protection and Control Solutions Google Site:

  • Vibrant Hero Image
  • Unique Navigation Icons
  • Image Grid

Google Sites Examples: protection and control solutions

11. El Paso Gridley Schools

Did you know that it's possible to make a website for a school using Google Sites? If you're creating a site for this purpose, El Paso Gridley Schools is a great source of inspiration. This example site includes some of Google Sites' best features like icons, customizable buttons, and a Google calendar widget.

What we like about El Paso Gridley Schools' Google Site:

  • Unique Icons
  • Custom CTA Buttons
  • Events Calendar
  • Report a Problem Google Form

Google Sites Examples: el paso gridley schools

12. Cumberland Bird of Prey Centre

One of the best parts of having a Google Site is the ability to share your business, side hustle, or hobby with the public for free. This universal access to the platform makes it easy for companies like Cumberland Bird of Prey Centre to provide unique wedding ring delivery services. (That's right, you can have your wedding ring delivered to the alter by bird!) On this website, you'll find internal links to other pages on the site for more details about services, a live view of the company's Facebook page, and a map of the Cumberland Bird of Prey Visiting Centre.

What we like about Cumberland Bird of Prey Centre's Google Site:

  • Embedded YouTube Videos
  • Internal Links
  • Embedded Google Map
  • Email Subscription

Google Sites Examples: cumberland bird of prey centre

13. Joshua Pomeroy

While Google Sites may have limited functionality compared to other website builders, graphic designer Joshua Pomeroy uses a simple full-width grid layout to let his work speak for itself. The images jump off the page with splashes of color against a black and white background. In fact, most of the copy appears toward the bottom of the page — after you've been wowed by the intricate visuals.

What we like about Joshua Pomeroy's' Google Site:

  • Colorful Graphics
  • Symmetrical Grid Layout
  • Limited, Impactful Copy

Google Sites Examples: joshua pomeroy

14. RWP Training Ltd

Training providers, consultants, and freelancers, this is the Google Site example for you. RWP Training Ltd's website was created to support both the learner who receives the training and the employer that oversees the training. Once the website visitor selects which option they identify with, they're taken to another page with more specific information about how to get started with RWP Training Ltd.

What we like about RWP Training Ltd's Google Site:

  • Simple Navigation
  • Welcome Message
  • Branded Hero Image

Google Sites Examples: rwp training ltd

15. Things Trending

There are plenty of ways to experiment with your Google Sites layout and Things Trending proves it. When people on the web want to see the latest and greatest news, trends, and content, they visit Things Trending for a sleek and practical user experience. This site uses GIFs, accordion dropdowns, and blocks of color to keep the reader engaged on the page.

What we like about Things Trending's Google Site:

  • Accordion Dropdown FAQ
  • GIF Hero Image
  • Bold CTA Buttons

Google Sites Examples: things trendings

16. Morton Park Hall

Some of the best elements to include on your Google Site are a welcome message, a straightforward navigation bar, and plenty of photos. Morton Park Hall does all of that and more which makes it a great site to emulate. In addition to these features, the church includes a video that gives the viewer a glimpse into what the spirit of the organization is like.

What we like about Morton Park Hall's Google Site:

  • Welcoming Hero Image
  • Hours of Operation
  • Embedded Google Map
  • Embedded YouTube Video

Google Sites Examples:  morton park hall

17. 9810

The crisp, clean lines, full-sized imagery, and bold font style of 9810's Google Site stand out from the crowd. 9810 even uses a hamburger menu instead of the traditional header navigation section. This gives the hero image more space to breathe and leaves the visitor wondering "What else is below the fold?"

What we like about 9810's Google Site:

  • Full-Width Images
  • Bold Font
  • Text CTAs
  • Hamburger Menu

Google Sites Examples: 9810

Google Sites Tips

Want to make your Google Site stand out from the crowd? We’ve got you covered with some great site-building tips.

1. Build CTA buttons.

If you’re looking to capture visitor attention and drive sales or service conversion, include a strong CTA that communicates what your brand is about and what you offer. Along with compelling copy for your CTA, it’s also a good idea to add CTA buttons that let users click through to newsletter signups or download pages that offer immediate value.

2. Create a table of contents.

For pages that have a substantial amount of content, it’s a good idea to create a table of contents (ToC) that makes it easy for visitors to find what they’re looking for with a single click. Here’s why: If you make users scroll too long to find specific information, they’ll simply take their business elsewhere.

3. Take advantage of Google tools.

Slow pages frustrate users and make it hard to capture attention. As a result, it’s a good idea to leverage tools like Google Page Speed Insights to see how your site is performing and where it can be improved.

4. Improve your contact page.

It’s also a good idea to boost the impact of your contact page. This means going beyond basic email addresses to offer multiple ways for customers to get in touch. Where possible, include a contact form, email address, phone number, and social accounts to cast the broadest net possible.

5. Streamline navigation.

Keep your site simple to encourage repeat visits. This means choosing one organizational structure and sticking with it. For example, you might choose top-bar menu navigation or opt for a side-bar approach. That way, users understand that they can access any page on your site by clicking on a tab in your header or sidebar menu.

Google Sites FAQs

1. Is Google Sites a good website builder?

The answer depends on what you’re looking for. If you’re building your first site to generate customer interest and establish a digital presence, Google Sites reviews say it's an ideal starting point because it’s free, easy to use, and naturally integrates with other Google services.

If you’re looking to build a more robust sales or service website, however, you may be better served by more robust site design tools that come with a monthly or yearly cost.

2. How do I upload to my website on Google Sites?

Uploading files to your website is simple: Open your site, select Insert, select the file you want to upload, click Insert again, and then Publish in the top right-hand corner.

Note: Google’s official help page recommends first publishing your file in Docs, Sheets, or Slides before uploading to improve response times.

3. How do I earn money from Google Sites?

While it’s possible to sell products or services on your Google site — especially if you have a Google Business account — one of the easiest ways to earn money is by displaying ads using Google AdSense.

Step 1: Create an AdSense account.

Step 2: Head to the More Actions menu at the top-right of your site > click on Manage Site.

how to monetize a google site

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Step 3: Click Monetize on the left-hand side of the page > then Monetize this site. You’ll be prompted to log in to your AdSense account.

Step 4: Once you log in, open any of your site’s pages in edit mode > Insert > AdSense to insert ads directly onto the page or into the sidebar.

You can also customize displayed ads to ensure they match the overall theme or tone of your site — and if users decide to click through, you get a small payment for facilitating the click.

4. How do I point my domain to Google sites?

When you make a Google site, the URL will display as — and while this works for personal pages, you may want a custom URL if you’re planning to use your site for professional activities or product sales.

Here's how to point your domain to a Google site:

Step 1: Start by registering your preferred domain with a domain name registrar.

Step 2: Head to the Sites setting of your Admin console and select Custom URL then click Add > Continue and enter your current Google Sites domain.

Step 3: Select Continue again and then enter your custom URL and click Add Custom URL.

5. How do I delete a page on Google Sites?

Here's how to delete a page on Google Sites:

Step 1: Click Pages on the right-hand side of your site

Step 2: Select More for the page you want to remove and choose Delete.

Made a mistake? Sites pages are stored as files in Google Drive Trash and can be restored. To permanently delete a page or site, you also need to empty your Google Drive Trash.

Get Started with Google Sites

Google Sites is an easy-to-use website-building platform that lets you quickly create and publish new sites. While it can’t compete with some more in-depth, paid, and freemium alternatives — such as Squarespace or Wix — it’s a great way to get your site up and running without the costs of professional design and development.

Editor's note: This post was originally published in March 2020 and has been updated for comprehensiveness.

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