In the past, content marketing revolved around one thing: your blog. Marketers lived by the promise that if they wrote quality articles on their website's blog, traffic would come. And after decades of interruptive television commercials and dinnertime cold calling, it was a welcome change in the world of marketing and selling.
But, your website isn't as important as you think -- at least not on its own. Top content marketers aren't simply cranking out blog posts and ebooks. Instead, they're publishing on Medium, exploring live streaming video, and project managing web development tools. Between all of these rising trends, content publishing is becoming decentralized across the web.
Just like it sounds, content decentralization is the movement away from website-based publishing in an effort to reach beyond the limits of your current audience and build a community where people are already consuming content. It's not meant to replace traditional content marketing, but instead, augment it.
In the infographic below, we've gathered actionable data to help you realign your priorities with the content consumers want. For even more insight on the future of marketing, be sure to download the 2016 State of Inbound report.
How to Develop a Content Strategy in 7 Steps: A Start-to-Finish Guide
8 Steps to Launching an Online Learning Academy Your Customers Will Love
What is Content Governance? 4 Easy Steps to Create a Model in 2022
Top B2B Content Marketing Trends to Watch This Year, According to Experts
The Ultimate Round-Up of Content Marketing Tips
The Future of Content Strategy
What Is a Micro Niche ... and Do You Need One?
Rethinking Your Premium Content: How to Build a Guided Learning Course
What Are Website Traffic Exchange Sites? (And Why You Shouldn't Use Them)
What You Need to Know About Commercial Use
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