If you were starting a business today, would you decide to go after one of the most monstrous companies in the world?
Back in 2007,that's precisely what Gabriel Weinberg did. He founded the company DuckDuckGo -- a search engine that directly competes with Google.
Its differentiator? When you search for something using DuckDuckGo, you are completely anonymous. This function has made DuckDuckGo a true contender against Google. In fact, it's grown nearly 600% in the past year, and recently became profitable.
How do you compete with a company when their brand name has become a verb? On this episode of The Growth Show, we sat down with Gabriel, the founder of DuckDuckGo and co-author of Traction, to find out.
Some episode highlights include:
How Gabriel found product-market fit for DuckDuckGo
Why he decided not to enlist the help of a co-founder
Tips on hiring your very first employee
Insights on how upstart companies can quickly find traction
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Originally published Nov 13, 2015 6:00:00 AM, updated July 28 2017