Email is one of the oldest online tools that most marketers still rely on today. Since marketers have been using email for so long, there is a ton of information out there that suggests the best and worst ways to optimize your email marketing -- but not all of the advice is true.
There are many conflicting opinions on the best times to send emails, how many characters long subject lines should have -- conflicting information can be found about the best ways to optimize nearly every aspect of your emails. To actually make your email marketing as effective as possible, you need to first know which information to believe and which “facts” to dismiss.
Before you make any changes to your email marketing strategy, make sure you take a look at infographic by Alchemy Worx, featured below, which identifies and debunks the most common email marketing myths.
What other email marketing myths have you heard?
Originally published Jul 31, 2014 12:00:00 PM, updated December 04 2018