One of my first jobs out of college was working as an entry-level PR associate. Like most recent grads without any real industry experience, I'd spend my days blasting out the same artless, impersonal pitch to any journalist who had ever covered a beat even vaguely adjacent to one of our client's products.
Unsurprisingly, I got very few emails back.
If you work in PR, you don't need me to tell you it's a hard field to get started in. Now that I'm on the other side of it -- receiving dozens of pitches per day -- I appreciate a well-executed pitch even more because I understand just how much thought and energy goes into it.
Whether you're a seasoned PR pro or an associate looking to break into the industry, reading expert blogs is a smart way to stay up to date on the latest PR happenings, expand your skills, and get inspired to do your best work. We've put together a list of some of our favorite PR blogs (in no particular order) for you to get started. Let's dive in.
PRNEWS started as a weekly print newsletter over 70 years ago, and today still serves as a comprehensive, go-to resource for the PR community. The PRNEWS Blog features in-depth analysis of current industry news, useful how-tos, career advice, and opinion articles from PR pros across numerous industries. I also recommend (and personally subscribe to) their weekly email subscription, The Skinny, which offers a thoughtfully curated rundown of the latest PR, marketing, and communications news and trends.
PRWeek bills itself as "the essential title for PR professionals in the US," and it has an expansive, high-quality content library to back this statement up. Covering topics from notable agency happenings to how brands are adopting new strategies, PRWeek is as entertaining as it is informative. Plus, their daily Breakfast Briefing is the perfect early morning subway read. It features a quick rundown of the latest PR news in a format simple enough to digest before you've had your coffee.
With sections on social media management, crisis communications, media relations, marketing, and more, PR Daily serves up a diverse range of topics for PR and comms pros. They're quick to publish expert analysis on current events concerning the PR community, and also offer beginner guides on the tools and platforms you need to do your job -- like social media ads, monitoring tools, and more.
While not strictly a PR industry publication, Digiday is a valuable read for anyone interested in how technology impacts media, marketing, and communications. Their editorial team leverages expert, insider interviews and original data to show how innovations in the tech landscape are changing the way brands and consumers communicate -- for better or worse. If nothing else, I'd recommend checking out their ongoing column, The Confessions, which features anonymous interviews with professionals working in media. They dig deeply into revealing topics like working conditions in the industry and the (sometimes harsh) realities of advancing your career in a competitive environment.
If you work in PR or corporate communications, chances are someone's jokingly (or not so jokingly) called you a "spin doctor." Spin Sucks is a blog dedicated to breaking down the negative perceptions of the PR field by calling out destructive practices in the industry and celebrating the authentic ones. The Spin Sucks team dissects recent campaigns and brand news to separate the spin from the reality, and share their own expert take on what could have been done better. They also regularly feature guest contributors, interviews with pros in different industries, and open-ended questions posed to their community of readers.
IPR is a nonprofit organization that conducts and publishes in-depth research on the factors impacting the public relations and corporate communications fields. In addition to their extensive library of original research, IPR's blog is a treasure trove of expert opinion pieces, strategy recommendations backed by credible studies, and takes on how new trends and tech will change the landscape of PR. Committed to sharing "the science beneath the art of public relations™," IPR helps PR pros stay ahead of the curve.
PRSay shares thought leadership, tactical pieces, and professional advice for both seasoned PR pros and folks at the beginning of the careers. Their blog features helpful, how-to sections on training and development, but they also have dedicated sections that discuss diversity, inclusion, and ethics in the PR field.
This blog aggregates the best content for PR and comms professionals across the web into one convenient, easy-to-navigate location. Their team of expert curators shares pieces on everything from branding to crisis management. Their homepage is also ordered by what's trending in the industry on social media, so it's easy to discover articles other PR professionals are reading and discussing.
Crenshaw, a public relations consulting agency, started ImPRessions as a way to "share expertise, industry insights, and impressions" of the industry with an audience of PR pros. Their blog features thought-provoking investigations into PR best practices, trends, and lessons from real brands. The blog also offers actionable strategies and advice for PR firms big and small.
If you're a freelance or independent PR consultant, the challenges you face are certainly different than those experienced by an agency, in-house team, or large consulting group. Solo PR Pro is a blog specifically for PR and communication pros looking to "break free of the cubical" and be their own boss. The site focuses on topics relevant to the unique experiences of freelancers in the PR world, like promoting your services, building a client base, and balancing clients on your own.
Founded in 1968 as a print publication, O'Dwyer's PR News diligently covers the latest industry happenings and keeps a running ranking of top PR agencies. For folks in the agency world, O'Dwyer's is a good place to stay up to date on breaking agency news, big brand accounts, and controversies. The site also helps connect agencies with clients, with a section dedicated to RFPs and an extensive PR services database.
Edelman, a top global communications firm, shares articles concerning industry news, best practices, corporate culture, and more on their Insights blog. With pieces written by influential industry leaders (like Edelman CEO Richard Edelman), Insights gives readers an inside look at the topics PR pros should be paying attention to. In addition to tactical and opinion pieces, the blog tackles meaty topics impacting the soul of the industry, like diversity and inclusion, and the responsibilities of professional communicators in the "fake news" era.
Founded by San Francisco-based PR agency EZPR, The Future Buzz covers all things public relations and digital marketing with a refreshingly straightforward, decidedly un-sugarcoated tone. With headlines like "PR People: Don't Do This" and "You Pitch Sucks," you can trust this editorial team to tell it like it is. The Future Buzz is a solid source for hands-on advice, reflections on the industry, and commentary on the latest trends.