Most conversion rate optimization experts you'll meet would agree: Copywriting first. Design second.
The idea is that copy (and the ... Read More
Most conversion rate optimization experts you'll meet would agree: Copywriting first. Design second.
The idea is that copy (and the ... Read More
Putting together an A+ landing page can be tricky.
There are so many elements that a top-notch landing page needs, and making those elements the "best" they can be often depends on what your landing page goals are.Read More
When you break a landing page down to its most basic level, you're left with a few things: a catchy headline, a form, a few bullet points, and maybe a supporting visual.
These elements are often combined in a similar format, dressed up with the branding of the company, and pushed live with the hope that they'll be enough to invite engagement.Read More
Landing Pages are the spice of life. Or at the very least, the spice of a good online conversion. In addition to writing a great headline and having a great offer, you'll need some great imagery to complete your landing page. After all, a picture says a thousand words.
But what if you need to get a great image and you don't have a graphic design on hand to bang one out? Follow these tips to get the best landing page images and increase your conversions!Read More
We've all been there.
You have a website, a customer acquisition team, and a really great product -- but people aren’t getting on board. Or worse yet, they hop on, check things out, and jump ship.
But it doesn't have to be this way. There are ways to turn visitors into customers -- you just have to know which best practices you should start following.Read More
You’ve spent a lot of energy (and budget) getting targeted traffic to your website.
Unfortunately, those visitors aren't doing what you want them to do when they get there.
But why?Read More
Optimizing your website to generate leads is a no-brainer. But it's not as simple as throwing a "click here" button on your home page and watching the leads pour in. (Unfortunately.)
Instead, marketers and designers need to take a more strategic approach. In this post, we'll go over some quick ways you can optimize your website for lead generation that actually work.Read More
You’ve written some really compelling copy for your website. Your product images are polished. Your overall site design is professional. And thanks to marketing initiatives like these ones, you’re getting traffic to your site.
So why is it that so few of those visitors are converting into leads and customers?Read More
What's the best length for landing page forms? Would a shorter form increase submissions while retaining quality, or are longer forms better?
These exact questions have been at the center of a hotly contested debate that's been raging on since 2009. In fact, the popular website WhichTestWon that catalogs A/B tests, has 40+ tests on forms alone.Read More
Conventional wisdom is usually the safe play. Why take risks when there’s an established “right way” to do things?
In marketing, however, success often falls to those willing to buck trends and experiment.
When it comes to optimizing your landing pages, complacency and assumption are your worst enemies.Read More
Every time you create the content for a direct response campaign, a landing page, an advertisement, or a sales email, you want the copy to be powerful enough to convert visitors to sales. You want the words to roll out of your keyboard in an unending symphony of, ultimately, higher sales.
But writing copy for these marketing assets can be hard.Read More
Lead generation is a major component of inbound marketing. It's an exchange of information: You offer people valuable content, and they offer you valuable information about themselves, like their name, email address, and company.
When it comes to meeting your lead generation goals, landing pages are the strongest tools marketers have -- which is why it's so important to get them right.Read More
Just like some words are more persuasive than others, some designs are more persuasive than others, too. A landing page's layout, the fonts and colors used, image placement, form length, and other design factors can have an impact on how many people actually choose to fill out the form.
Want to design a landing page that persuades people to convert? Then you'll need to take a step back from the aggregate data about site visits, conversion rates, and lead numbers, and think hard about the human behind the screen.Read More
Intuition is a powerful and often unexplainable phenomenon of human nature. Using hunches based off of past experience and knowledge, we often believe we can predict another person’s actions or intentions. This cognitive miracle empowers humans to trust their gut feelings and make decisions with little to no objective support. It’s a beautiful thing, but one that often has negative repercussions on your marketing.
The best marketers I know are always on the lookout for clever hacks and tools to increase their conversion rates. They're the ones to jump on Snapchat, or experiment with animated GIFs in email, or hack together a parallax scrolling landing page.
The best marketers I know also understand that these new tools and ingenious hacks don't always pan out.Read More
Your business can always benefit from high converting landing pages. Higher conversion rates means more customers, and more customers means more profit potential. The purpose of your landing page is to capture leads and warm them up before sending them further down your sales funnel. Think of your landing page as a work of art.
Every detail of your page should have a deeper purpose for being there other than a need to fill up space. From the size and color of your call-to-action button to the length of your copy, every choice you make should have a strategic reasoning behind it. Once you have a foundation for your page, it’s time to test it. Again. And again. And again.Read More
When converting visitors on your website into leads, copywriting can make or break your landing page conversion rates. The success -- or failure – of each and every landing page you create is riding largely on your copy.Read More
I used to think persuasion was a dirty word. For me, and there’s really no viable explanation for it, it was synonymous with deceit. I don’t know, just something about the word seemed very “Vader coercing Luke of interstellar domination" to me.
But then I started working for an awesome company where I believed in the solution we offered. It’s crazy what that can do for changing one’s philosophy.Read More
Emotion is a major force in online sales. As much as we tend to disparage “emotion” in purchasing decisions, the fact is everyone thinks and makes choices based on emotion.Read More
I don't know about you, but I learn best by looking at examples. Learning formulas and high-level concepts only gets me so far -- the real-world application is what makes things stick.
But in conversion optimization, examples are especially hard to come across.Read More
Conversion copywriters -- the people who write landing page content that converts readers and delivers sales -- are wonderful human beings. Their writing pulls in readers, generates conversions, and ultimately produces buckets of cash.
Wouldn't you like to have that skill?Read More
Imagine you and I were chatting, and I leaned in and told you, "I'm a really amazing oil painter. People look at my paintings and think they're photographs. My work brings out emotions people didn't even know they had -- I'm that talented."
Would you believe me? Or would you write me off as pretty self-serving?Read More
Writing and designing a valuable offer is only the first step of getting leads out of that offer -- next, you've got to set up landing pages so you can actually get those leads. That's why it's so critical to make sure your landing pages are properly optimized. Every tweak you make, big or small, could have a huge impact on the number of visitors that convert to leads.Read More
Imagine travelling all the way to the INBOUND 2014 conference and forgetting to exchange business cards with all the people you met. You’d be kicking yourself, right? You would’ve had jovial conversations with a bunch of interesting people and probably talked some serious shop. However, if you couldn't reconnect with any of them once you head home, you would've left real money on the table.Read More
Wouldn't it be nice if people in your industry did some A/B tests, talked about or published their results, and then you could just replicate their tactics and get the same results? Think of how much bandwidth it would save you and your team!
But unfortunately, just because somethingRead More
If you’re a marketer, you are no doubt wondering where the best place to find potential leads and customers is. After figuring out which channels drive the most results for your company, it's much easier for you to prioritize your team's activities.
You should always look in your own analyticsRead More
Landing pages are the core of the conversion process. They are one of the best ways you can convert website visitors into leads and leads into customers. But a high-converting landing page isn't just a random form, a little description, and a kind-of-related image thrown together onto a web page -- you have to build each component thoughtfully and strategically.Read More
When it comes to marketing, there's no end in sight. You can optimize, A/B test, and optimize some more, and there will still be something else you can improve.
The key is knowing what's worth improving first, and which improvements will garner more ROI. So if your landing pages are performing well, it might be better to focus your efforts elsewhere.Read More
Even though I'm a marketer, one of my least favorite activities is filling out forms on websites. Google's AutoFill has become my best friend to help save me from the tedious and mundane task of filling out name, email, phone number, yadda yadda yadda.Read More
Without having conversion forms, it's going to be really hard to capture high-quality leads from your website. And as you know from understanding the elements of a well-optimized conversion path, a form works best when placed on a landing page touting an offer visitors simply can't resist.
But what happens when your conversion rate is still suffering? What if you optimize the heck outRead More
Whether you're setting up a landing page for the first time or the billionth time, it's easy to forget something. Though it's just one page on your website, there are lots of moving parts you need to juggle. Some of those moving parts are more important than others -- if they get dropped in the chaos, you will lose out on valuable conversions.Read More
On the surface, landing pages seem simple, right? They're one page with one form. They have a paragraph or two of copy, and an accompanying image. If you have all the elements of successful landing pages, you should be good to go ... right?Read More
Let me guess ... your boss wants you to get even more leads this month than last. Maybe you've got some big initiative planned with lots of moving pieces and a ton of team support. Maybe it's just you trying to keep your head above water and squeeze out some extra leads.Read More
In 2014, the buzzword game has changed.
"Data" is the new "synergy."
"Let's A/B test it" is the new "Let's circle back on that."Read More
If you're serious about maximizing your investment in marketing, you're probably at least trying to optimize your landing page conversion rates. You're doing all the right things -- split testing, trying different copy, rearranging page elements, and testing again.
What if I told you all of those things, theRead More
I remember when I found out the Tooth Fairy wasn't real. My whole world was shattered. Granted, I was about eight, but I was furious to find out that my parents had been putting a quarter under my pillow every time I'd lost a tooth, not a sweet fairy named Daphne who lived in a castle made out of my pearly whites.Read More
How many times have you heard, “this will be the year of mobile”?
We may never know when the official “year of mobile” will be, but I can tell you mobile traffic to your site will only continue to increase in the next few years. We need to start adjusting some of our marketing efforts to cater to these new mobile visitors.Read More
One of the things that prevents lead gen content from going viral is that anyone wanting to read that piece of content has to fill out a form. Not everyone is happy filling out a form with only an idea of what content lies behind it. So if you're supposed to get some traction to your landing page, but not sacrifice the number of leads you'll generate, what are you to do?Read More
When most people talk about experiments, it sounds like something overwhelming and complicated. You've got to set a control and treatment. You've got to get sufficient sample size. You've got to track it all to determine when it's statistically significant.Read More
For years, we've preached the importance of removing links from your landing pages: top navigation, sidebar navigation, footers, social media links -- anything that distracts viewers from filling out your form. Time over time, data has shown that removing the navigation and links from your landing pages will increase your conversion rates. Seems intuitive, right?Read More
There are few feelings worse than knowing you're missing out on something. Scientists have even given that feeling a name: FOMO (fear of missing out). Whether it's missing out on an outing your coworkers are all going to or realizing you could have made that meeting if you only left five minutes earlier, we all get that same feeling of unrest in the pit of our stomachs when we miss out on something.Read More
Wait, what's a landing page? Here -- read this.
Now, let's get you information on key landing page components: This will help you master landing page design, this will turn you into a copywriting star, and this will help you figure out the proper form length.Read More
Staying on top of new website design and optimization trends may feel intimidating. The technology seems like it evolves every single day so that while you're just catching up on terms like “mobile optimization” and “dynamic content," a billion new terms emerge.
To help you conquer the fast-paced world of website optimization, we compiled theRead More
I’m a sucker for a creative metaphor. I love taking a complex idea, dismantling it, and then conveying it in a form that’s much easier to digest. Sort of like explaining advanced inbound marketing concepts to my parents through a series of exaggerated hand motions and funnel-like gestures.Read More
You know how we talk about using your blog to answer common questions that your leads and customers have? And sometimes even popping on over to Sales and Customer Service and asking them, "Hey, what kinds of questions do you get all the time?"Read More
Here's some food for thought: Companies see a 55% increase in leads when increasing their number of landing pages from just 10 to 15, according to our 2012 Marketing Benchmarks Report. Here's some more food for thought: According to MarketingSherpa's Landing Page Optimization Benchmarks Report, layout is a major factor in website performance.Read More
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