You've done it. You provided valuable content to your readers and they've converted into leads. Now, it's time to nurture these leads into opportunities for your sales team.
Trouble is, cutting through the inbox clutter isn't an easy feat. And many of these folks just aren't ready to buy yet.
That's where lead nurturing comes in: It's a way to stay connected to the leads you collect that aren't ready to buy from you yet, and build up trust ... Read More