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Nonprofit Blog Posts

Discover the latest posts on growing your nonprofit with inbound marketing.

Marketing / December 1, 2016 Mapping a #GivingTuesday Follow-up Plan
Mapping a #GivingTuesday Follow-up Plan

By David DeMambro

givingtuefollowup.jpeg

Giving Tuesday is one of the biggest donation days of the year. Once it's over, don't let its impact fade away. Sure, you've seen a boost in donations off your Giving Tuesday campaign, but you've also gotten so much more value you can use to advance your organization's mission.

Once the Giving Tuesday campaign itself is over, have a follow-up plan that keeps the value growing throughout the next year. Here are four pieces to a successful post-Giving Tuesday plan.

1) Run An Engagement Campaign For People Who Donated On Giving Tuesday

Donating is a strong expression of interest. Run a targeted campaign for the ... Read More

Marketing / November 17, 2016 Last Minute #GivingTuesday Wins for Your Nonprofit
Last Minute #GivingTuesday Wins for Your Nonprofit

By Taylor Brennan

Thanksgiving is just around the corner, which means #GivingTuesday isn't far off. This year, it's on November 29. If you haven't already put together any special campaigns to promote giving or volunteering around #GivingTuesday, don't worry. Yes, we're getting down to the wire here, but that doesn't mean you can't create something around that day that will make a big impact on your annual goals.

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Marketing / September 13, 2016 How Does Inbound Work for Membership Marketing?
How Does Inbound Work for Membership Marketing?

By David DeMambro

Like many other marketing strategies, inbound marketing transcends B2B, B2C, and nonprofit marketing. Inbound marketing isn't just about closing sales. It's about identifying and building trust with people in your target market. Its principles and tactics apply whether you're a business trying to acquire customers or an organization trying to acquire new members and inspiring a more engaged membership.

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Marketing / August 4, 2016 How Credit Unions Can Use Inbound Marketing to Grow and Retain Membership
How Credit Unions Can Use Inbound Marketing to Grow and Retain Membership

By Taylor Brennan

According to CUNA's First Quarter 2016 Economics and Statistics report, credit union memberships is continuing its climb upwards. Are you getting your share? Of course, the quarterly report also finds that asset growth is slightly down. 

This means the pressure is on not only to find new members, but to find the right new members and to keep your current membership engaged.

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Marketing / May 26, 2016 A Guide to Growing and Engaging your Membership Base [New Ebook]
A Guide to Growing and Engaging your Membership Base [New Ebook]

By Juliana Nicholson

 

Just as cars are fueled by gas, or a plant is feed by the sun, associations are powered by their members.

But what does an association do when they can't attract as many new members as they need to support their cause? Or their current members' engagement has plateaued? 

Inbound marketing isn't an overnight fix, but it is a long-term and highly efficient solve to these problems. To help you learn more about how it works, we teamed up with The Campaign Workshop to bring you Sign Me Up! A Guide to Growing and Engaging Your Membership Base

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Marketing / April 14, 2016 5 Communication Strategies to Grow Your Nonprofit’s Monthly Giving Program
5 Communication Strategies to Grow Your Nonprofit’s Monthly Giving Program

By Elizabeth Chung

There are serious advantages that come with a healthy recurring giving program. While revenue from one-time gifts tends to be inconsistent throughout the year, monthly donations provide a stable and predictable source of income. This makes it easier for organizations to plan and invest in their programs, even during down months.

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Marketing / April 5, 2016 Get More from Your Fundraising Events
Get More from Your Fundraising Events

By Nick Cholakis

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Fundraisers are great opportunities to raise money, right? Wrong—well, sort of wrong.

Often hosted just a few times a year, these races, picnics, galas, and more are great opportunities for nonprofit marketers to learn more about their communities, members, and donors. Rather than chasing down your website visitors to complete sample surveys or connect with your team over the phone, you can have a good old fashioned conversation.

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Marketing / March 24, 2016 Find Your Most Engaged Members and Donors with Inbound Marketing
Find Your Most Engaged Members and Donors with Inbound Marketing

By David DeMambro

When it comes to reaching and engaging target audiences, distribution is only part of your marketing equation. In addition to choosing the right channels for generating visibility and making members aware of new opportunities, organizations need to develop compelling messaging and increase goals around newsletter subscriptions, new member sign-ups, existing member renewals, and donation. This process, known as conversion optimization--known in the for-profit world as the act of transforming website visitors into first-time customers and first-time customers into repeat buyers—is one of the pillars of inbound marketing.  

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Marketing / March 2, 2016 Patagonia’s Rick Ridgeway: Eye-Opening Lessons for Working (and Living) Adventurously [Podcast]
Patagonia’s Rick Ridgeway: Eye-Opening Lessons for Working (and Living) Adventurously [Podcast]

By Ginny Mineo

Transparency isn't convenient. You can't just openly share the good news -- you've got to share the bad news, too. 

At least, that's how Patagonia views it. "Transparency is telling the good and the bad," says Rick Ridgeway, Patagonia's VP of Environmental Affairs, on this episode of The Growth Show. "It's having the moxie to openly tell our customers and other external stakeholders about the harm that we are doing."

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Marketing / November 25, 2015 Mo' Mustaches, Mo' Growth: The Rise of the Movember Movement [Podcast]
Mo' Mustaches, Mo' Growth: The Rise of the Movember Movement [Podcast]

By Ginny Mineo

It all began as a bet in a bar. 

Let's round up a group of people and see who can grow the best mustache in just 30 days.

Twelve years later, this bet has blossomed into Movember: More than five million people all over the world have joined the movement to raise awareness and funds to benefit men's health initiatives. 

Read More
Marketing / August 25, 2015 Facebook Introduces "Donate Now" Button For Nonprofits: 3 Tips to Make the Most of It
Facebook Introduces "Donate Now" Button For Nonprofits: 3 Tips to Make the Most of It

By Juliana Nicholson

While a strong social following on Facebook is already an immense advantage for nonprofits, those fans are about to become even more valuable. Thanks to the introduction of Facebook's "Donate Now" button, it's easier than ever for nonprofits to turn online engagement into meaningful monetary contributions. 

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Marketing / April 3, 2015 4 Lessons From the Most Purposeful Ads of 2014-2015
4 Lessons From the Most Purposeful Ads of 2014-2015

By Katie L. Fetting

 

Advertising used to be about smoke and mirrors. The smoke was sometimes literal ("Sophisticated women smoke Virginia Slims!") and the mirrors reflected who we were and/or wanted to be ("True Americans buy Ford").

But today, “BEST IN THE WEST” billboards are no longer effective because consumers’ expectations have changed. Every purchase is mere clicks away; there are increasingly few strangleholds on distribution, proprietary sales territories, patented common goods, price or quality differentials.

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Marketing / March 18, 2015 Industry Benchmarks for Social Media Engagement: How Much Should Your Posts Receive?
Industry Benchmarks for Social Media Engagement: How Much Should Your Posts Receive?

By Maggie Hibma

One of the best feelings as a marketer is when you spend time crafting the perfect message for your social accounts and then your audience actually engages with that post. Interactions like shares, comments, retweets, and favorites tell you that your messages are resonating with your fans and followers.

But how you know when the number of interactions you’re getting is good? And what does “good” mean, anyway?

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Marketing / March 13, 2015 Four Strategies for Matching Gift Success for Your School or Nonprofit
Four Strategies for Matching Gift Success for Your School or Nonprofit

By Adam Weinger

Everyone notices that ill-advised tattoo you got in high school for your nonprofit-obsessed girlfriend. You know, the Latin quote on your left forearm, written in fancy cursive, that translates to, “She who matches gifts wins.” Or is that just me? Either way, marketing matching gifts online is just like a conspicuous tattoo: the ink only takes up a small portion of your skin, but it grabs everyone’s attention.

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Marketing / March 12, 2015 The Growth Show: How One Woman Built a Fashion Business That Gives Back
The Growth Show: How One Woman Built a Fashion Business That Gives Back

By Dave Gerhardt

As an entrepreneur, failure is an everyday activity. It’s how you manage it that determines your success. [Click To Tweet]

- Beth Doane, Raintees Founder 

After spending years in the fashion industry and witnessing environmental pollution and human rights violations, Beth Doane had finally seen enough. But instead of leaving the industry behind, she wanted to try and change it.

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Marketing / March 11, 2015 4 Quick Tips for Creating Content for Nonprofit Personas
4 Quick Tips for Creating Content for Nonprofit Personas

By Erin Koslosky

A lot of nonprofits have call-to-actions to “Donate Now,” “Volunteer Now,” and “Contact Us,” which they need. Do you also have downloadable content you can offer? Potential donors need to be educated about the cause, your organization, and how they can help make a difference. Likewise, volunteers need to be educated about the cause, and will likely need more content and materials around preparing to be a volunteer, such as a guide to how they can be mentally and physically prepared. Here are four quick tips to help you create content for your nonprofit. 

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Marketing / March 4, 2015 How Often Should You Post on Social Media? Benchmarks for 9 Different Industries
How Often Should You Post on Social Media? Benchmarks for 9 Different Industries

By Maggie Hibma

How often should you post to your social media accounts?

For many marketers, this question is tough. Here’s why: Social media is a very flexible and fluid part of your marketing strategy. It’s not easy to draw the line between how much you could be posting and how much you should be posting.

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