What Will Customer Advocacy Look Like in 3 Years?
With contributions from Jay Bucci TL;DR Customer advocacy is going to play an increasingly important role in how B2B companies do business i...
How Consumers Want to Engage with Brands on Social Media: A Framework
Videos are Showing up in Featured Snippets. We Analyzed 165 of Them.
Live Chat Exposes a Fatal Flaw in Your Go-to-Market
We live in the age of convenience, where information is accessible 24/7, you can get almost anything on-demand, and everything is personaliz...
The Hard Truth About Acquisition Costs (and How Your Customers Can Save You)
How HubSpot’s Sales Blog Team Broke a 1.5 Year Traffic Plateau
A Practical Approach to Emerging Tech for SMBs: AI, Blockchain, Cryptocurrencies, IoT, and AR/VR
TL;DR: Today’s small business owners represent the most technologically savvy cohort of SMBs that has ever existed. From email infrastructur...
The General Data Protection Regulation is Coming
As part of being a fully transparent organization, we wanted to tell you a few things about this blog. Read more here.