How HubSpot Customers Use Subscriptions: Insights From a Product Manager
tl:dr In late 2018, the product team at HubSpot began investigating our email subscriptions usage data, along with the data in HubSpot’s ema...
Lessons Learned from Measuring International Customer Satisfaction
What Will Customer Advocacy Look Like in 3 Years?
How Consumers Want to Engage with Brands on Social Media: A Framework
With contributions from Renee Spillane, Campbell Chupik, and Mimi An With the proliferation of social media channels, how do marketers decid...
Videos are Showing up in Featured Snippets. We Analyzed 165 of Them.
Live Chat Exposes a Fatal Flaw in Your Go-to-Market
The Hard Truth About Acquisition Costs (and How Your Customers Can Save You)
Trust in businesses is eroding, and so is patience. Marketing and sales are getting harder, and the math behind most companies’ acquisition ...
How HubSpot’s Sales Blog Team Broke a 1.5 Year Traffic Plateau
As part of being a fully transparent organization, we wanted to tell you a few things about this blog. Read more here.