You’ve heard it before -- forms are the gold standard when it comes to capturing leads, learning about industry trends, doing market research, and even just getting some customer feedback. It might be one of the older methods in the book, but old is gold.
Before we dive into the best form builder tools for 2018, though, let’s talk about what a form builder exactly is.
With no shortage of options, the best form builder apps tend to be quite similar and user-friendly. Whether you want to make a contact form, a sign-up form, or a survey, form tools are the easiest way to create web forms, with drag and drop questions, multiple form fields, and different color and structure options.
Once your responses start coming in, most forms will also import each entry into a spreadsheet or centralized database and send you notifications when people complete them.
Form tools today usually offer many different features too, like progressive profiling, smart fields, and interactivity.
Ultimately, there’s a form for each of your business’ needs and goals -- and we’re here to help you pick the best-fit tool specifically for you.
20 of the Best Form Builder Tools for 2018
HubSpot’s online form builder is one of the most powerful form builder tools available. The tool combines the foundations of form creation with cutting-edge technology to give you much more capability than a normal online form builder can -- and it’s also free.
Even though it’s one the more advanced form builder tools, you don't need any technical expertise when you use HubSpot’s form builder. You can quickly create forms with the drag-and-drop form builder and convert anonymous website visitors into leads with unlimited forms, fields, submissions, and custom forms that all connect to your contact database.
Once someone fills your form out, they’re automatically routed to HubSpot CRM. Once they’re in your CRM system, you can set reminder tasks, call them, and send them one-to-one personalized emails, letting you better manage and nurture relationships with your contacts.
HubSpot's form builder also has data enrichment for contact profiles and deep integration with HubSpot's marketing hub, making it a good option for teams who want a single system to manage their forms, contacts, and marketing efforts.
2. Google Forms
Google Forms’ unique selling point is that it’s fast, free, and easy to use, with unlimited forms and entries. It’s also built into the Google Docs suite, so it automatically pulls your data into a Google Sheet for you to analyze.
While Google Forms’ design may not be customizable, this form tool is best for quick market surveys, rather than a professional survey or lead capture form placed on your website.
Image Source: Google
Typeform takes an innovative approach to the world of form building. With an intuitive design, the tool guides you through the form creation process one question at a time and makes the experience of building a survey fun and interactive.
Typeform is also great for customer surveys and user research -- you can create and send standalone survey links out to your list. If you want to try something with an engaging, straightforward user experience, the tool is a solid option.
Image Source: Typeform
Microsoft Forms is a simple, easy-to-use form creator that integrates with the Microsoft Office suite. With full customization options, users can quickly make surveys, feedback forms, quizzes, and lead forms.
Since Microsoft forms doesn't integrate directly with an online CMS, the tool might not be the best option for lead generation. But the form builder can collect data in real-time and import all your responses in an Excel spreadsheet, so you can perform powerful yet simple analysis with Excel filters and pivot tables.
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5. Form Crafts
Form Crafts is a basic form builder tool that has a user-friendly interface and simple design.
The WordPress plugin allows you to create moderately customizable lead capture forms, email sign-up forms, surveys, and feedback collection forms. One of Form Crafts’ best features is that it’ll send you email notifications about your lead generation process, so you don’t need to constantly monitor your results anymore.
Image Source: WordPress
FormTools is a flexible form creator that focuses on feedback, data, insights, and beautiful form building.
The form builder tool allows you to create most types of forms and tracks your results on a visually appealing dashboard. FormTools also give you an option to integrate their app with a third party provider of your choosing, like Salesforce or Dropbox.
Image Source: Form Tools
Part of the SurveyMonkey family, Wufoo is one of the oldest form tools in the space. You can design some appealing online forms with it and it’s super easy to use.
The app also allows you to embed forms on your website, set up payment fields that are compatible with a number of payment processing services, and turn on automatic email notifications to alert you when someone fills out your form.
Image Source: WuFoo
8. Ninja Forms
Ninja Forms is a powerful WordPress form tool that’s used by wide range of marketers, from novices to gurus.
The tool is free, integrates quickly and easily with a number of different tools, and it can greatly boost your marketing efforts. Ninja Forms also offers unlimited forms, fields and submissions. But, sometimes, the tool lacks clear documentation and can be difficult to use when you want to customize your forms.
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If you’re looking for a form builder with sound logic branches and robust payment fields, Cognito Forms is for you. The form tool also offers calculated fields, conditional logic, repeating fields, and more, making it easy and simple to create advanced forms.
Cognito Forms integrates with Stripe, PayPal, and Square and offers a free version that includes unlimited forms with 500 entries per month.
Image Source: Microsoft Store
FormStack is mostly focused on building business and professional style forms. The tool’s best features include intelligent forms, built-in workflows, and seamless integrations with Google Sheets, PayPal, and MailChimp (and others through their API).
One of FormStack’s more sophisticated features is an A/B testing tool that can compare different versions of your forms and tell you what performs better.
The tool also offer electronic signatures and payments, and users can save their form drafts and return later to finish them.
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FormSite has all the essential features you need for cranking out some quick “prototypical” web forms. As one of the more basic form builders, it’s often used for simple contact or feedback forms.
The tool also has a number of pricing plans that can suit your specific business needs. The free version offers 5 forms each month with 10 results per form.
Image Credit: FormSite
12. Clearbit Forms
Clearbit Forms lets you leverage smart forms and flexible data enrichment technology to automatically collect specific user information. This lets you create shorter forms with less fields, and, in turn, produce happier customers (because who doesn’t love a short survey?)
With two plans designed for startups and enterprises, Clearbit can definitely meet your modern marketing needs.
Image Source: Clearbit
FormKeep is a tool unlike most on this list -- it’s an easy-to-use tool that finds a happy medium between coded and drag and drop forms.
With FormKeep, you have the option to code your own form, style it according to your brand guidelines, and integrate it with Zapier to manage your submission data.
Image Source: Intercom
14. Gravity Forms
Another WordPress-powered plugin, Gravity Forms helps you create amazing forms with the help of multi-page/multi-step forms and a number of time-saving features.
With this tool, you have access to a variety of integration options and add-ons for email software, messenger platforms, payment options, and automation software. You can also create advanced forms, but, for non-techies, they can be a little complicated to set up.
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Jotform is an online form builder with an intuitive visual editor, known for making form building faster than ever.
The tool has all the normal form building capabilities as well as unique fields to customize your own forms. It also integrates with almost every marketing platform.The free plan caps out at 5 forms, with up to a 100 entries per month.
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SurveyAnyPlace has proven that surveys don’t have to be boring. With their gamification elements, interactive features, and incentives like coupon codes, you can make all your surveys and quizzes fun and enjoyable.
By leveraging SurveyAnyPlace’s unique approach to form building, you can easily collect leads, information, and insights from visitors.
Image Source: GetApp
17. Contact Form 7
One of the most popular WordPress plugins, Contact Form 7, has upwards of 5 million active installations on the CMS.
A free tool for everyone to use, it’s a super simple and basic form creator with a heavy focus on contact forms. But it’s also important to note that the tool has some limitations, especially with its customization options.
Image Source: WordPress
An open source platform, Conversational Form lets you transform your web form into a simple chatbot.
By using a novel and clever way to gather data, this form builder is bound to drive user engagement. At the same time, though, due to its new entrance into the marketing space, it might be difficult to learn your way around the tool.
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As one of the easiest drag and drop form tools out there, FormBakery lets you build professional forms in the most straightforward way possible.
For those looking to build a super simple form in under 5 minutes, the tool is a great choice. You can quickly customize forms with your own designs, with no coding necessary. If you’re looking to build a more advanced form, though, FormBakery may not be the right choice for you.
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DeviceMagic is a mobile form solution on a mission to ditch all paperwork, automate lead generation processes, and enhance data collection.
Since the tool solely focuses on building mobile forms, it has a number of great benefits over other form builders, like quick and accurate data collection, lower operations costs, and less time wasted on administrative work.
Image Source: Device Magic
The options are endless for form builder tools.
Most form builders offer all the essentials needed to make a basic form, but your options start to narrow down when you want better customization and deeper data analysis. Ultimately, for you, the best form tool depends on your team’s purpose and particular business needs.