The Day Your Refrigerator Asks You for a Donation

by Joe Waters

Date

April 22, 2014 at 5:00 PM

fridgeIn the first post of this series I explained what cause marketing is, why it’s so popular with companies, and how nonprofits can get started with businesses.

In the second post, I covered a basic cause marketing strategy, coin canisters, which has raised some nonprofits millions of dollars.

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8 Types of Content to Help Engage Prospective Students

by Taylor Corrado

Date

April 18, 2014 at 5:00 PM

eightballYou can't ignore your prospective students. But the majority of those visiting your website are just looking for more information -- and are not ready to take the big leap of applying.

This is where your school's content strategy comes into play. You need to develop, publish, and share information that these students are

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10 Education Blogs You Should Follow According to Teach.com

by Taylor Corrado

Date

April 17, 2014 at 5:00 PM

laptop-appleTeach.com recently came out with Teach100, which ranks and scores hundreds of education blogs across the web.

Each blog is scored on four components:

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7 Schools That Are Totally Rocking Their LinkedIn University Pages

by Taylor Corrado

Date

April 15, 2014 at 5:00 PM

books-capLinkedIn has opened its doors to high school students in search of college degrees, and schools have responded positively by creating engaging and informative LinkedIn University Pages. Aside from great marketing material, these pages are also a great community for your students, alumni, and staff members to share information about their experiences on campus.

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From Direct Mail to Digital: How Your School Can Avoid the Dreaded #CollegeMail

by Taylor Corrado

Date

April 11, 2014 at 4:00 PM

junk-mailLetters, brochures, and magazines from hundreds of schools overwhelm students as soon as they start their college search. But current high school students are more connected online than any other generation, ever.

You don’t want thousands of dollars of “marketing” to go right into the trash or end up in

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