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Nonprofit Blog Posts

Discover the latest posts on growing your nonprofit with inbound marketing.

Marketing / August 23, 2016 Does Your Nonprofit Need Marketing Automation?
Does Your Nonprofit Need Marketing Automation?

By Nick Cholakis

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Every marketing team is overworked. We're all looking for ways to maximize the ROI on our efforts. For many organizations, using a marketing automation tool and workflows can provide a quantum leap forward in marketing results.

Of course, implementing a market automation system takes some money and know-how, which raises the question whether the investment makes sense for any given organization. It may well for your organization. Don't buy into the overhead myth and assume higher marketing costs are a bad thing for your organization. The ... Read More

Marketing / August 4, 2016 How Credit Unions Can Use Inbound Marketing to Grow and Retain Membership
How Credit Unions Can Use Inbound Marketing to Grow and Retain Membership

By Taylor Brennan

According to CUNA's First Quarter 2016 Economics and Statistics report, credit union memberships is continuing its climb upwards. Are you getting your share? Of course, the quarterly report also finds that asset growth is slightly down. 

This means the pressure is on not only to find new members, but to find the right new members and to keep your current membership engaged.

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Marketing / May 26, 2016 A Guide to Growing and Engaging your Membership Base [New Ebook]
A Guide to Growing and Engaging your Membership Base [New Ebook]

By Juliana Nicholson

 

Just as cars are fueled by gas, or a plant is feed by the sun, associations are powered by their members.

But what does an association do when they can't attract as many new members as they need to support their cause? Or their current members' engagement has plateaued? 

Inbound marketing isn't an overnight fix, but it is a long-term and highly efficient solve to these problems. To help you learn more about how it works, we teamed up with The Campaign Workshop to bring you Sign Me Up! A Guide to Growing and Engaging Your Membership Base

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Marketing / April 14, 2016 5 Communication Strategies to Grow Your Nonprofit’s Monthly Giving Program
5 Communication Strategies to Grow Your Nonprofit’s Monthly Giving Program

By Elizabeth Chung

There are serious advantages that come with a healthy recurring giving program. While revenue from one-time gifts tends to be inconsistent throughout the year, monthly donations provide a stable and predictable source of income. This makes it easier for organizations to plan and invest in their programs, even during down months.

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Marketing / April 5, 2016 Get More from Your Fundraising Events
Get More from Your Fundraising Events

By Nick Cholakis

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Fundraisers are great opportunities to raise money, right? Wrong—well, sort of wrong.

Often hosted just a few times a year, these races, picnics, galas, and more are great opportunities for nonprofit marketers to learn more about their communities, members, and donors. Rather than chasing down your website visitors to complete sample surveys or connect with your team over the phone, you can have a good old fashioned conversation.

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Marketing / March 24, 2016 Find Your Most Engaged Members and Donors with Inbound Marketing
Find Your Most Engaged Members and Donors with Inbound Marketing

By David DeMambro

When it comes to reaching and engaging target audiences, distribution is only part of your marketing equation. In addition to choosing the right channels for generating visibility and making members aware of new opportunities, organizations need to develop compelling messaging and increase goals around newsletter subscriptions, new member sign-ups, existing member renewals, and donation. This process, known as conversion optimization--known in the for-profit world as the act of transforming website visitors into first-time customers and first-time customers into repeat buyers—is one of the pillars of inbound marketing.  

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Marketing / March 2, 2016 Patagonia’s Rick Ridgeway: Eye-Opening Lessons for Working (and Living) Adventurously [Podcast]
Patagonia’s Rick Ridgeway: Eye-Opening Lessons for Working (and Living) Adventurously [Podcast]

By Ginny Mineo

Transparency isn't convenient. You can't just openly share the good news -- you've got to share the bad news, too. 

At least, that's how Patagonia views it. "Transparency is telling the good and the bad," says Rick Ridgeway, Patagonia's VP of Environmental Affairs, on this episode of The Growth Show. "It's having the moxie to openly tell our customers and other external stakeholders about the harm that we are doing."

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Marketing / November 25, 2015 Mo' Mustaches, Mo' Growth: The Rise of the Movember Movement [Podcast]
Mo' Mustaches, Mo' Growth: The Rise of the Movember Movement [Podcast]

By Ginny Mineo

It all began as a bet in a bar. 

Let's round up a group of people and see who can grow the best mustache in just 30 days.

Twelve years later, this bet has blossomed into Movember: More than five million people all over the world have joined the movement to raise awareness and funds to benefit men's health initiatives. 

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Marketing / August 25, 2015 Facebook Introduces "Donate Now" Button For Nonprofits: 3 Tips to Make the Most of It
Facebook Introduces "Donate Now" Button For Nonprofits: 3 Tips to Make the Most of It

By Juliana Nicholson

While a strong social following on Facebook is already an immense advantage for nonprofits, those fans are about to become even more valuable. Thanks to the introduction of Facebook's "Donate Now" button, it's easier than ever for nonprofits to turn online engagement into meaningful monetary contributions. 

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Marketing / April 3, 2015 4 Lessons From the Most Purposeful Ads of 2014-2015
4 Lessons From the Most Purposeful Ads of 2014-2015

By Katie L. Fetting

 

Advertising used to be about smoke and mirrors. The smoke was sometimes literal ("Sophisticated women smoke Virginia Slims!") and the mirrors reflected who we were and/or wanted to be ("True Americans buy Ford").

But today, “BEST IN THE WEST” billboards are no longer effective because consumers’ expectations have changed. Every purchase is mere clicks away; there are increasingly few strangleholds on distribution, proprietary sales territories, patented common goods, price or quality differentials.

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Marketing / March 18, 2015 Industry Benchmarks for Social Media Engagement: How Much Should Your Posts Receive?
Industry Benchmarks for Social Media Engagement: How Much Should Your Posts Receive?

By Maggie Hibma

One of the best feelings as a marketer is when you spend time crafting the perfect message for your social accounts and then your audience actually engages with that post. Interactions like shares, comments, retweets, and favorites tell you that your messages are resonating with your fans and followers.

But how you know when the number of interactions you’re getting is good? And what does “good” mean, anyway?

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Marketing / March 13, 2015 Four Strategies for Matching Gift Success for Your School or Nonprofit
Four Strategies for Matching Gift Success for Your School or Nonprofit

By Adam Weinger

Everyone notices that ill-advised tattoo you got in high school for your nonprofit-obsessed girlfriend. You know, the Latin quote on your left forearm, written in fancy cursive, that translates to, “She who matches gifts wins.” Or is that just me? Either way, marketing matching gifts online is just like a conspicuous tattoo: the ink only takes up a small portion of your skin, but it grabs everyone’s attention.

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Marketing / March 12, 2015 The Growth Show: How One Woman Built a Fashion Business That Gives Back
The Growth Show: How One Woman Built a Fashion Business That Gives Back

By Dave Gerhardt

As an entrepreneur, failure is an everyday activity. It’s how you manage it that determines your success. [Click To Tweet]

- Beth Doane, Raintees Founder 

After spending years in the fashion industry and witnessing environmental pollution and human rights violations, Beth Doane had finally seen enough. But instead of leaving the industry behind, she wanted to try and change it.

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Marketing / March 11, 2015 4 Quick Tips for Creating Content for Nonprofit Personas
4 Quick Tips for Creating Content for Nonprofit Personas

By Erin Koslosky

A lot of nonprofits have call-to-actions to “Donate Now,” “Volunteer Now,” and “Contact Us,” which they need. Do you also have downloadable content you can offer? Potential donors need to be educated about the cause, your organization, and how they can help make a difference. Likewise, volunteers need to be educated about the cause, and will likely need more content and materials around preparing to be a volunteer, such as a guide to how they can be mentally and physically prepared. Here are four quick tips to help you create content for your nonprofit. 

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Marketing / March 4, 2015 How Often Should You Post on Social Media? Benchmarks for 9 Different Industries
How Often Should You Post on Social Media? Benchmarks for 9 Different Industries

By Maggie Hibma

How often should you post to your social media accounts?

For many marketers, this question is tough. Here’s why: Social media is a very flexible and fluid part of your marketing strategy. It’s not easy to draw the line between how much you could be posting and how much you should be posting.

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Marketing / February 13, 2015 Segmentation Ideas for Nonprofits and Member-Based Organizations
Segmentation Ideas for Nonprofits and Member-Based Organizations

By Allison Gibbs

What is one of the most valuable aspects of a member-based, nonprofit organization? Do you have a guess?

It’s the member database.

I’ve been part of the nonprofit world for many years, and even now in my position at a digital agency, I help nonprofits build website and marketing campaigns. So, I know that the member and donor database is immensely important to an organization.

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Marketing / February 6, 2015 Balancing Engagement and Marketing: Cut Clutter and Start Crowdsourcing
Balancing Engagement and Marketing: Cut Clutter and Start Crowdsourcing

By Caitlin McDonnell Struhs

The trend for organizations worldwide is to let customers do the talking, and it works! Customer reviews are trusted 12 times more than a marketing piece from an organization. So they're bidding farewell to the days of static brochure-ware websites. From Coca-Cola to the American Institute of Architects, organizations realize that a community of educated and passionate members is an incredible source of trusted, user-generated content and opinions.

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Marketing / December 23, 2014 5 Ways Blogging Can Advance Your Nonprofit Career (and 3 Ways to Get Started)
5 Ways Blogging Can Advance Your Nonprofit Career (and 3 Ways to Get Started)

By Joe Waters

As part of my work, I speak to a lot of nonprofit groups. Afterward, people come up and tell me they’ve read and enjoy my blog. I appreciate the compliment, but I ask them all the same question: “Have you ever thought of starting your own blog?”

People have a lot of reasons why they don’t blog.

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Marketing / December 19, 2014 'Tis the Season of Giving: 6 Ways Companies Are Raising Money for Charities This Year
'Tis the Season of Giving: 6 Ways Companies Are Raising Money for Charities This Year

By Rachel Sprung

The holiday season is in full force -- which means planning for the coming year, holiday parties, and for many, giving back to charities meaningful to us. One study showed about 34% of all charitable giving is done in the last three months of the year.

Here at HubSpot, we get into the holiday giving spirit through our annual charity auction, where employees can donate anything they want -- and they sure get creative. This year, our COO offered to lend out his Tesla for the day to one lucky bidder.

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Marketing / November 14, 2014 5 #GivingTuesday Tips: How to Empower Your Supporters to Fundraise for You
5 #GivingTuesday Tips: How to Empower Your Supporters to Fundraise for You

By Brady Josephson

If things like the ALS Ice Bucket Challenge, and Movember have taught us anything, it’s that there is immense power in the creativity of inspired people to do good. As #GivingTuesday approaches and charities are prepping for the biggest fundraising month of the year there are some simple things you can give your supporters to empower them and make it easy to fundraise for you this December.

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Marketing / May 8, 2014 Data Driven Fundraising Is on the Rise for Universities and Nonprofits
Data Driven Fundraising Is on the Rise for Universities and Nonprofits

By Taylor Corrado

Many organizations and schools are catching on to the data craze in the fundraising departments. And with data comes analytics -- and analyzing all the information you're collecting. In a recent article by the Chronicle of Philanthropy, several nonprofits and universities shared their success using data, including Johns Hopkins University World Vision, CARE, and Boston College.

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Marketing / April 24, 2014 New Data Reveals How Nonprofits Are Segmenting Their Communications
New Data Reveals How Nonprofits Are Segmenting Their Communications

By Steven Shattuck

Nonprofits have a lot to communicate. From gift solicitations to gift acknowledgements, there's no shortage of touch-points to prospective and current supporters. When you factor in communication preference -- email, print, and digital -- along with past interaction data, the intricacies of a robust fundraising campaign can rival that of any major marketing initiative in the for-profit sector.

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Marketing / April 8, 2014 Coin Canisters: The Low-Tech Fundraiser That Can Make You Rich
Coin Canisters: The Low-Tech Fundraiser That Can Make You Rich

By Joe Waters

In the first part of this series, I explained what cause marketing is and how businesses and nonprofits are working together on win-win partnerships. In this second post of the series, I’ll guide you through one of the easiest and most successful cause marketing strategies out there.

There’s nothing sadder than an unloved coin canister.

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Marketing / April 3, 2014 Two Critical Metrics for Measuring Your Fundraising Performance
Two Critical Metrics for Measuring Your Fundraising Performance

By Jeffrey Haguewood

I believe that performance measurement is the most important tool in every nonprofit’s fundraising toolbox. In order to improve the outcomes of your fundraising efforts, you need to measure performance, analyze results, and improve performance over time. But this begs the question ... What should your organization measure?

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Marketing / April 1, 2014 The Foundation Center Wants to Help You Be More Transparent
The Foundation Center Wants to Help You Be More Transparent

By Taylor Corrado

Created after the Glasspockets project, GrantCraft has produced a new guide for nonprofits that we should all get familiar with. The goal? To help define what information should be shared, and how to share it in an accessible and timely way.

While there isn’t a standard playbook for all foundations to be transparent, GrantCraft, an

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Marketing / March 27, 2014 Google Maps Gallery: Showing Your Work Just Got a Lot Easier
Google Maps Gallery: Showing Your Work Just Got a Lot Easier

By Taylor Corrado

We talk a lot about showing the impact of your work, but physically showing where your work is being done is even more compelling. Using Maps, for either an organization or a business can add a new element of engagement with your customers and supporters. Google Maps Engine and newly released Google Maps Gallery provide the tools you need to show your work visually and provide real-time updates.

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