5 #GivingTuesday Tips: How to Empower Your Supporters to Fundraise for You

    by Brady Josephson

    Date

    November 14, 2014 at 2:00 PM

    empower-your-supporters-to-fundraiseIf things like the ALS Ice Bucket Challenge, and Movember have taught us anything, it’s that there is immense power in the creativity of inspired people to do good. As #GivingTuesday approaches and charities are prepping for the biggest fundraising month of the year there are some simple things you can give your supporters to empower them and make it easy to fundraise for you this December.

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    Welcome Back, Movember: Why This Viral Campaign Is Still So Successful

    by Meghan Keaney Anderson

    Date

    November 4, 2014 at 8:00 AM

    movemberIt's about to get a whole lot fuzzier in the office. That is, assuming your coworkers are among the more than one million people expected to participate in Movember this month. 

    Movember, a blend of the words "mustache" and "November,"

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    Philamplify Launches to Inspire Greater Foundation Transparency

    by Taylor Corrado

    Date

    May 9, 2014 at 4:00 PM

    speech-bubble-pinsOrganizations vying for grants from foundations are looking for increased transparency from those grant-makers. Charity Navigator has responded to the need by updating their rating system to launch in 2016. The Foundation Center has also increased their efforts to help foundations be more transparent. 

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    Data Driven Fundraising Is on the Rise for Universities and Nonprofits

    by Taylor Corrado

    Date

    May 8, 2014 at 4:00 PM

    line-graphMany organizations and schools are catching on to the data craze in the fundraising departments. And with data comes analytics -- and analyzing all the information you're collecting. In a recent article by the Chronicle of Philanthropy, several nonprofits and universities shared their success using data, including Johns Hopkins University World Vision, CARE, and Boston College.

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    Want to Boost Enrollment? Segmenting Prospective Students Can Help

    by Taylor Corrado

    Date

    May 6, 2014 at 4:00 PM

    register-stampSegmentation has many benefits, especially when attracting prospective students to your school’s programs. The more personalized and tailored your email messaging is, the higher success your email campaigns will have.

    Let's talk specifics, though. Segmentation helps you impact critical email metrics, seeing improvements like:

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