Where Marketers Go to Grow

    Search HubSpot's Blogs

    Start typing...

    Press return/enter to start your search

    X

    Leaving already?

    If you like what you read, we can send marketing blog posts straight to your inbox. Just subscribe below.

    Industry Benchmarks for Social Media Engagement: How Much Should Your Posts Receive?

    By Maggie Hibma

    social-media-engagement-benchmarks

    One of the best feelings as a marketer is when you spend time crafting the perfect message for your social accounts and then your audience actually engages with that post. Interactions like shares, comments, retweets, and favorites tell you that your messages are resonating with your fans and followers.

    But how you know when the number of interactions you’re getting is good? And what does “good” mean, anyway?

    The answer: It’s all relative. A “good” amount for engagement for a ... Read More

    Four Strategies for Matching Gift Success for Your School or Nonprofit

    By Adam Weinger

    Everyone notices that ill-advised tattoo you got in high school for your nonprofit-obsessed girlfriend. You know, the Latin quote on your left forearm, written in fancy cursive, that translates to, “She who matches gifts wins.” Or is that just me? Either way, marketing matching gifts online is just like a conspicuous tattoo: the ink only takes up a small portion of your skin, but it grabs everyone’s attention.

    Read More
    4 Quick Tips for Creating Content for Nonprofit Personas

    By Erin Koslosky

    A lot of nonprofits have call-to-actions to “Donate Now,” “Volunteer Now,” and “Contact Us,” which they need. Do you also have downloadable content you can offer? Potential donors need to be educated about the cause, your organization, and how they can help make a difference. Likewise, volunteers need to be educated about the cause, and will likely need more content and materials around preparing to be a volunteer, such as a guide to how they can be mentally and physically prepared. Here are four quick tips to help you create content for your nonprofit. 

    Read More
    Segmentation Ideas for Nonprofits and Member-Based Organizations

    By Allison Gibbs

    What is one of the most valuable aspects of a member-based, nonprofit organization? Do you have a guess?

    It’s the member database.

    I’ve been part of the nonprofit world for many years, and even now in my position at a digital agency, I help nonprofits build website and marketing campaigns. So, I know that the member and donor database is immensely important to an organization.

    Read More
    Balancing Engagement and Marketing: Cut Clutter and Start Crowdsourcing

    By Caitlin McDonnell Struhs

    The trend for organizations worldwide is to let customers do the talking, and it works! Customer reviews are trusted 12 times more than a marketing piece from an organization. So they're bidding farewell to the days of static brochure-ware websites. From Coca-Cola to the American Institute of Architects, organizations realize that a community of educated and passionate members is an incredible source of trusted, user-generated content and opinions.

    Read More
    'Tis the Season of Giving: 6 Ways Companies Are Raising Money for Charities This Year

    By Rachel Sprung

    The holiday season is in full force -- which means planning for the coming year, holiday parties, and for many, giving back to charities meaningful to us. One study showed about 34% of all charitable giving is done in the last three months of the year.

    Here at HubSpot, we get into the holiday giving spirit through our annual charity auction, where employees can donate anything they want -- and they sure get creative. This year, our COO offered to lend out his Tesla for the day to one lucky bidder.

    Read More
    5 #GivingTuesday Tips: How to Empower Your Supporters to Fundraise for You

    By Brady Josephson

    If things like the ALS Ice Bucket Challenge, and Movember have taught us anything, it’s that there is immense power in the creativity of inspired people to do good. As #GivingTuesday approaches and charities are prepping for the biggest fundraising month of the year there are some simple things you can give your supporters to empower them and make it easy to fundraise for you this December.

    Read More
    New Data Reveals How Nonprofits Are Segmenting Their Communications

    By Steven Shattuck

    Nonprofits have a lot to communicate. From gift solicitations to gift acknowledgements, there's no shortage of touch-points to prospective and current supporters. When you factor in communication preference -- email, print, and digital -- along with past interaction data, the intricacies of a robust fundraising campaign can rival that of any major marketing initiative in the for-profit sector.

    Read More
    The Fast Food Guide to Good Cause Marketing

    By Joe Waters

    Even if you haven’t eaten at a Wendy’s, I bet you’ve heard of the fast food chain -- and maybe its iconic founder Dave Thomas. What you may not know is that Thomas was adopted, and started a foundation in 1992 to help children find families.

    Read More
    Seeking Corporate Gifts for Your Nonprofit? Think Outside the Box

    By Taylor Corrado

    The shift in corporate philanthropy and gifts over the last decade has been more of a focus for both the organizations that benefit from it, and the companies involved. Companies and their employees are more willing to get their hands dirty and volunteer their time, both personally and professionally, to help organizations make a bigger impact. They are

    Read More
    Existing Content Faith-Based Organizations Can (and Should) Repurpose

    By Aimee Cottle

    Aimee and the team at Fishhook have the opportunity to work with many churches and faith-based organizations. They see congregations start to think about re-purposing existing stories and content to engage on a new level with old and new audiences. The four suggestions below can be used by any type of religious congregation or organization and, in Aimee's experience, have been very effective methods when producing engaging content.

    Read More
    Three Things Every Nonprofit Should Do in 2014

    By Brooke Freedman

    Imagine this: You run a small- to mid-sized nonprofit, and you're about to close out your year.

    It's well into the middle of the month of December, and things have gone really well. You're in the midst of your most successful campaign ever, and this year you've grown your constituency by twofold. Engagement on your website and social media is at an all-time high,

    Read More

    Subscribe to HubSpot's Marketing Blog

    Join 380,000+ fellow marketers! Get HubSpot's latest marketing articles straight to your inbox. Enter your email address below:

    Comments

    Sorry we missed you! We close comments for older posts, but we still want to hear from you. Tweet us @HubSpot to continue the discussion.

    Comments
    subscribe to hubspot's marketing blog
    get the free HubSpot CRM now