Over time, you’ve collected a wealth of data on your members. That’s because your members are engaged with your organizations for reasons that are beyond materialistic. They care about your mission and work. They’re regularly reading your content. They’re giving you donations to do what you do best and expect nothing but goodwill in return.
So why are you analyzing this data in a spreadsheet?
Engagement has so many interesting dimensions and can be eye-opening to a marketer who is looking to make the most out of a limited marketing judgement. Instead of letting your invaluable trends ... Read More