Philamplify Launches to Inspire Greater Foundation Transparency

    by Taylor Corrado

    Date

    May 9, 2014 at 4:00 PM

    speech-bubble-pinsOrganizations vying for grants from foundations are looking for increased transparency from those grant-makers. Charity Navigator has responded to the need by updating their rating system to launch in 2016. The Foundation Center has also increased their efforts to help foundations be more transparent. 

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    Data Driven Fundraising Is on the Rise for Universities and Nonprofits

    by Taylor Corrado

    Date

    May 8, 2014 at 4:00 PM

    line-graphMany organizations and schools are catching on to the data craze in the fundraising departments. And with data comes analytics -- and analyzing all the information you're collecting. In a recent article by the Chronicle of Philanthropy, several nonprofits and universities shared their success using data, including Johns Hopkins University World Vision, CARE, and Boston College.

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    Want to Boost Enrollment? Segmenting Prospective Students Can Help

    by Taylor Corrado

    Date

    May 6, 2014 at 4:00 PM

    register-stampSegmentation has many benefits, especially when attracting prospective students to your school’s programs. The more personalized and tailored your email messaging is, the higher success your email campaigns will have.

    Let's talk specifics, though. Segmentation helps you impact critical email metrics, seeing improvements like:

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    How Online Schools Are Using Blogging to Attract Prospective Students

    by Taylor Corrado

    Date

    April 29, 2014 at 5:00 PM

    computers-sunlightOnline education has grown consistently in the U.S. according to The Sloan Consortium's 2013 Survey of Online Learning Report -- a yearly study on the growth of online education. 

    With the nature of these schools being to enroll students in online courses, having a clear online marketing strategy is an obvious need to attract

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    New Data Reveals How Nonprofits Are Segmenting Their Communications

    by Steven Shattuck

    Date

    April 24, 2014 at 5:00 PM

    citrusNonprofits have a lot to communicate. From gift solicitations to gift acknowledgements, there's no shortage of touch-points to prospective and current supporters. When you factor in communication preference -- email, print, and digital -- along with past interaction data, the intricacies of a robust fundraising campaign can rival that of any major marketing initiative in the for-profit sector.

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