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    Segmentation Ideas for Nonprofits and Member-Based Organizations

    By Allison Gibbs


    What is one of the most valuable aspects of a member-based, nonprofit organization? Do you have a guess?

    It’s the member database.

    I’ve been part of the nonprofit world for many years, and even now in my position at a digital agency, I help nonprofits build website and marketing campaigns. So, I know that the member and donor database is immensely important to an organization.

    What I also know is that when it comes to mailing lists and email segmentation, there is plenty of room for improvement. How can we take that member data and really use it to its full potential? I’m here to offer a few suggestions.

    Creating Member Personas

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    Balancing Engagement and Marketing: Cut Clutter and Start Crowdsourcing

    By Caitlin McDonnell Struhs

    The trend for organizations worldwide is to let customers do the talking, and it works! Customer reviews are trusted 12 times more than a marketing piece from an organization. So they're bidding farewell to the days of static brochure-ware websites. From Coca-Cola to the American Institute of Architects, organizations realize that a community of educated and passionate members is an incredible source of trusted, user-generated content and opinions.

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    'Tis the Season of Giving: 6 Ways Companies Are Raising Money for Charities This Year

    By Rachel Sprung

    The holiday season is in full force -- which means planning for the coming year, holiday parties, and for many, giving back to charities meaningful to us. One study showed about 34% of all charitable giving is done in the last three months of the year.

    Here at HubSpot, we get into the holiday giving spirit through our annual charity auction, where employees can donate anything they want -- and they sure get creative. This year, our COO offered to lend out his Tesla for the day to one lucky bidder.

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    5 #GivingTuesday Tips: How to Empower Your Supporters to Fundraise for You

    By Brady Josephson

    If things like the ALS Ice Bucket Challenge, and Movember have taught us anything, it’s that there is immense power in the creativity of inspired people to do good. As #GivingTuesday approaches and charities are prepping for the biggest fundraising month of the year there are some simple things you can give your supporters to empower them and make it easy to fundraise for you this December.

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    New Data Reveals How Nonprofits Are Segmenting Their Communications

    By Steven Shattuck

    Nonprofits have a lot to communicate. From gift solicitations to gift acknowledgements, there's no shortage of touch-points to prospective and current supporters. When you factor in communication preference -- email, print, and digital -- along with past interaction data, the intricacies of a robust fundraising campaign can rival that of any major marketing initiative in the for-profit sector.

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    The Fast Food Guide to Good Cause Marketing

    By Joe Waters

    Even if you haven’t eaten at a Wendy’s, I bet you’ve heard of the fast food chain -- and maybe its iconic founder Dave Thomas. What you may not know is that Thomas was adopted, and started a foundation in 1992 to help children find families.

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    Seeking Corporate Gifts for Your Nonprofit? Think Outside the Box

    By Taylor Corrado

    The shift in corporate philanthropy and gifts over the last decade has been more of a focus for both the organizations that benefit from it, and the companies involved. Companies and their employees are more willing to get their hands dirty and volunteer their time, both personally and professionally, to help organizations make a bigger impact. They are

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    Existing Content Faith-Based Organizations Can (and Should) Repurpose

    By Aimee Cottle

    Aimee and the team at Fishhook have the opportunity to work with many churches and faith-based organizations. They see congregations start to think about re-purposing existing stories and content to engage on a new level with old and new audiences. The four suggestions below can be used by any type of religious congregation or organization and, in Aimee's experience, have been very effective methods when producing engaging content.

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    Three Things Every Nonprofit Should Do in 2014

    By Brooke Freedman

    Imagine this: You run a small- to mid-sized nonprofit, and you're about to close out your year.

    It's well into the middle of the month of December, and things have gone really well. You're in the midst of your most successful campaign ever, and this year you've grown your constituency by twofold. Engagement on your website and social media is at an all-time high,

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