Every marketing team is overworked. We're all looking for ways to maximize the ROI on our efforts. For many organizations, using a marketing automation tool and workflows can provide a quantum leap forward in marketing results.
Of course, implementing a market automation system takes some money and know-how, which raises the question whether the investment makes sense for any given organization. It may well for your organization. Don't buy into the overhead myth and assume higher marketing costs are a bad thing for your organization. The ... Read More