Where Marketers Go to Grow

    Search HubSpot's Blogs

    Start typing...

    Press return/enter to start your search

    'Tis the Season of Giving: 6 Ways Companies Are Raising Money for Charities This Year

    By Rachel Sprung

    give-back-holidays

    The holiday season is in full force -- which means planning for the coming year, holiday parties, and for many, giving back to charities meaningful to us. One study showed about 34% of all charitable giving is done in the last three months of the year.

    Here at HubSpot, we get into the holiday giving spirit through our annual charity auction, where employees can donate anything they want -- and they sure get creative. This year, our COO offered to lend out his Tesla for the day to one lucky bidder. Another employee offered to wrap all of your Christmas presents. The list goes on. Then, we all gather to live auction some of the items and do a silent auction on the rest. We ended up raising over $28,000, which went to each bidder's charity of ... Read More

    5 #GivingTuesday Tips: How to Empower Your Supporters to Fundraise for You

    By Brady Josephson

    If things like the ALS Ice Bucket Challenge, and Movember have taught us anything, it’s that there is immense power in the creativity of inspired people to do good. As #GivingTuesday approaches and charities are prepping for the biggest fundraising month of the year there are some simple things you can give your supporters to empower them and make it easy to fundraise for you this December.

    Read More
    New Data Reveals How Nonprofits Are Segmenting Their Communications

    By Steven Shattuck

    Nonprofits have a lot to communicate. From gift solicitations to gift acknowledgements, there's no shortage of touch-points to prospective and current supporters. When you factor in communication preference -- email, print, and digital -- along with past interaction data, the intricacies of a robust fundraising campaign can rival that of any major marketing initiative in the for-profit sector.

    Read More
    The Fast Food Guide to Good Cause Marketing

    By Joe Waters

    Even if you haven’t eaten at a Wendy’s, I bet you’ve heard of the fast food chain -- and maybe its iconic founder Dave Thomas. What you may not know is that Thomas was adopted, and started a foundation in 1992 to help children find families.

    Read More
    Seeking Corporate Gifts for Your Nonprofit? Think Outside the Box

    By Taylor Corrado

    The shift in corporate philanthropy and gifts over the last decade has been more of a focus for both the organizations that benefit from it, and the companies involved. Companies and their employees are more willing to get their hands dirty and volunteer their time, both personally and professionally, to help organizations make a bigger impact. They are

    Read More
    Existing Content Faith-Based Organizations Can (and Should) Repurpose

    By Aimee Cottle

    Aimee and the team at Fishhook have the opportunity to work with many churches and faith-based organizations. They see congregations start to think about re-purposing existing stories and content to engage on a new level with old and new audiences. The four suggestions below can be used by any type of religious congregation or organization and, in Aimee's experience, have been very effective methods when producing engaging content.

    Read More
    Three Things Every Nonprofit Should Do in 2014

    By Brooke Freedman

    Imagine this: You run a small- to mid-sized nonprofit, and you're about to close out your year.

    It's well into the middle of the month of December, and things have gone really well. You're in the midst of your most successful campaign ever, and this year you've grown your constituency by twofold. Engagement on your website and social media is at an all-time high,

    Read More
    Giving Tuesday and Inbound Marketing: A Love Story

    By Taylor Corrado

    December 3rd HubSpot launched its #GivingTuesday campaign in which we'll donate $.50 for every new follower we get on Google+, up to $5,000, to our charity of choice -- charity: water. To learn more, click here. Don't forget to follow us on Google+ to participate in the day's spirit of giving!

    With the holiday season fast approaching, you’re getting ready for the surge of consumers looking for Black Friday, Small Business Saturday, and Cyber Monday discounts. But once all that craziness dies down, there is one more day everyone should be talking about -- the Tuesday after Thanksgiving, also known as Giving Tuesday.

    This dedicated day of giving back to the causes

    Read More

    Subscribe to HubSpot's Marketing Blog

    Join 350,000+ fellow marketers! Get HubSpot's latest marketing articles straight to your inbox. Enter your email address below:

    Comments

    Sorry we missed you! We close comments for older posts, but we still want to hear from you. Tweet us @HubSpot to continue the discussion.

    Comments