Agency and client relationships have historically built, and will continue to build, wildly successful campaigns and brand experiences: Apple’s promise that 1984 won’t be like 1984, Volkswagen's lemon, Nike’s challenge, Dos Equis’ Most Inte...
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In the next year, 55% of clients expect to increase their digital marketing spend, specifically in the areas of digital experience, content development, and digital projects, found a recent report from the Society of Digital Agencies (SODA)...
The agency industry has long relied on a culture of long hours. Employees, veterans, and TV shows romanticize the late nights spent finalizing a pitch, the spark of an idea fueled by lack of sleep that won over a client, and weekends spent ...
Why is it that some agencies do top-notch strategic work for their clients, but have a hard time doing it for themselves? Always crunched for time, agencies are prone to falling back on language that is a bit too broad, a bit too generic, a...
It was right in front of your nose for so long ... It should have been as clear as day. After all, you could feel this moment coming. There was something in your bones that told you everything was wrong. Why didn't you do something about it...
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