It's said that emotion has no place in business. It's not personal. Yet, emotions influence decision-making and the ability to trust. Building an emotional connection is a key aspect in building a long-term relationship.
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During the 1950s and 60s, there emerged two schools of thought on adverting. One side, led by Rosser Reeves and David Ogilvy (though his work rarely reflects this) was focused on selling by determining a unique brand position, reinforcing t...
How does a brand become a household name? A great product, innovative marketing, loyal customers, and smart business decisions are all factors. But sometimes, there's that extra element -- what could be called a combination of luck and oppo...
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