Two weeks ago, we counted down the seven best examples of emoji marketing. Each of our selections demonstrated that done right, brands could capitalize on the emoticon craze to better connect with millennials, who if you remember, prefer to engage with pictures than to read.
Unfortunately, what made that post so necessary is that the effective use of the emoji in advertising is few and far between. Really few and far between. More often than not, brands completely misfire when it comes to “speaking ... Read More