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Many people believe that marketing and advertising has changed so much that looking toward the past is futile. Innovation, new technology and tools, and disrupting ideas are the focus of both headlines and boardroom conversations. What can...
It's a statement said casually without much consideration. We leave a new business pitch or a first client meeting and throw it out as a final goodbye. It's the period at the end of a sentence. It's nice to meet you. But, is it true?
Most of us running marketing agencies come from any background other than traditional business. Some of you are creative types, others have technical backgrounds, and if you’re like me, I’m 100% marketing. So when it comes to business, we’r...
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