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Agency / February 25, 2016 How to Design Everyday Emails Your Clients Will Actually Read
How to Design Everyday Emails Your Clients Will Actually Read

By Ryan Michael McDonald

client-emails.png

The client never reads my emails. We end up covering the same things on the phone that I've already explained via email.

This is a common frustration expressed by agency staffers who work tirelessly to keep clients up-to-speed, only to find out that the client ignores their reports, write-ups, and explanations.

So is the client purposefully making your life more difficult, or are you actually the one failing at communication?

Why Your Emails Are Ignored

In a world of content overload, email consistently stands out as the worst kind of content. In 2015, we Read More

Agency / February 24, 2016 10 Things You Should Never Say to a Graphic Designer [Infographic]
10 Things You Should Never Say to a Graphic Designer [Infographic]

By Matthew Kane

Maybe the biggest drawback to working as a designer is the opaqueness of the creative process. Unlike other professions that are beholden to rigid protocol, designers have a lot of leeway in how they approach and ultimately produce work. While that’s generally a good thing, creative freedom can invite a lot of questions and feedback from those doing the hiring.

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Agency / February 23, 2016 We Documented Our Agency’s Mistakes Every Week for a Year. Here’s What We Learned.
We Documented Our Agency’s Mistakes Every Week for a Year. Here’s What We Learned.

By Ross Beyeler

Every Friday, our team comes together for a weekly reflections meeting. It's our "touchy-feely-kumbaya" moment where everyone has an opportunity to open up and share what's on their mind. Primarily, we try to focus on three things: what went well, what didn't go so well, and what we learned. We then document those lessons, and once-a-year, we review the key themes.

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Agency / February 22, 2016 The Advanced Guide to Building a Lead Generation Campaign for Your Agency
The Advanced Guide to Building a Lead Generation Campaign for Your Agency

By Jami Oetting

Only 7% of clients find their next agency after that company has reached out to them.

Most clients are selecting their next advertising partner based on referrals and their own research. They are looking for and vetting potential agency partners, using their increasing power as a digitally informed buyer to make smart decisions.

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Agency / February 20, 2016 The Art of Turning Off: 7 Ways To Do Your Best Work (By Forgetting About Work)
The Art of Turning Off: 7 Ways To Do Your Best Work (By Forgetting About Work)

By Eddie Shleyner

Creative work takes a tremendous amount of energy. 

So much energy, in fact, that “turning off,” or forgetting about work for a period of time can feel counterproductive to a marketer who is set on creating something engaging and effective – especially if they’re under a deadline. That’s when it’s hardest to get past the guilt of tuning out and turning off. 

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Agency / February 19, 2016 7 Fast-Food Chains Serving Up Memorable Taglines
7 Fast-Food Chains Serving Up Memorable Taglines

By Matthew Kane

Recently, Wendy’s traded its “Now that’s better” tagline for “Deliciously different.”

The new tagline continues the tradition of Wendy’s previous campaigns such as “It's better here,” "It’s way better than fast food ... it’s Wendy’s,” and “The best burgers in the business,” which all positioned the burger chain as the higher quality alternative to its competitors McDonald’s and Burger King.

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Agency / February 16, 2016 Is Your Brand Fluent in Emoji? The 7 Best Examples of Emoji Marketing
Is Your Brand Fluent in Emoji? The 7 Best Examples of Emoji Marketing

By Matthew Kane

 

Here’s something disturbing. According to data gathered by marketing agency Deep Focus, four out of every 10 millennials would rather engage with pictures than read. Yes, you read that right. Nearly half of history’s most educated generation would prefer to revert to some sort of cave painting-esque proto-language than bother to parse through a couple of sentences.   

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Agency / February 16, 2016 4 Valuable Services Your Ecommerce Clients Should Want
4 Valuable Services Your Ecommerce Clients Should Want

By Danny Halarewich

Moving from project to project is a challenge for agencies, to say the least. Revenue is inconsistent from month to month, causing an unstable work environment and a ton of stress and pressure.

Another problem with the project approach is that it sets the client’s expectation to believing that there’s nothing left to do once the initial work is complete. And we all know that’s just not true.

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Agency / February 15, 2016 Scaling an Agency: Inside One Company’s Process-Focused Strategy for Growth
Scaling an Agency: Inside One Company’s Process-Focused Strategy for Growth

By Jami Oetting

Scaling an agency is against its natural growth pattern.

For a professional services firm, it’s most valuable resource is time. To add more of this resource, you need more people. More creatives, account strategists, and project managers means you need more hiring managers and operations people to support them and more new business reps to bring in new clients to keep them busy. More people means more office space or another office and more overhead. It goes on and on …

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Agency / February 12, 2016 Have Agencies Abused the Term 'Storytelling'? [Interview]
Have Agencies Abused the Term 'Storytelling'? [Interview]

By Peter Levitan

Marketing communications agencies use various industry terms to describe their services and create market differentiation. Some are fairly generic, e.g., full service, social media, and digital. Some go beyond generic to be media specialists in mobile, video, or SEM. Others smartly concentrate on specific demographics such as millennials or hit client categories such as healthcare and financial services.

But in the past few years, we’ve seen an increase in agencies that define their agency by saying they are experts in the art of "storytelling."

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Agency / February 12, 2016 10 Simple Edits That'll Instantly Improve Any Piece of Writing
10 Simple Edits That'll Instantly Improve Any Piece of Writing

By Eddie Shleyner

Editing copy boils down to two key things: recognizing weaknesses and knowing how to fix them. It’s a critical part of the writing process and yet, one that’s all too often overlooked. After all, if you don’t know that there’s an issue to begin with, how can you fix it?

That's why, if you struggle with editing, you’re going to love this article ...

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Agency / February 6, 2016 How People Are Really Using Snapchat: A Glimpse Into Its Growing User Base [Infographic]
How People Are Really Using Snapchat: A Glimpse Into Its Growing User Base [Infographic]

By Lindsay Kolowich

Snapchat has grown up a lot since its release back in 2011. While most people know it as the app that lets you send "private," disappearing photos to your friends, the app has a whole lot more depth to it now. It offers branded and interactive filtering options, live news stories, and even a feature that lets you send cash to a friend.

Its popularity and growth all the way up until now has been impressive.

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Agency / February 3, 2016 Super Bowl 50: The 15 Best Commercials of the Last 50 Years
Super Bowl 50: The 15 Best Commercials of the Last 50 Years

By Matthew Kane

Alright, so the headline isn’t completely accurate. While this Sunday does mark the 50th anniversary of the big game, the frenzy surrounding Super Bowl commercials didn't begin until after 1973. That year, Noxzema aired a spot starring New York Jets’ quarterback Joe Namath and a pre-Charlie’s Angels’ Farrah Fawcett. Featuring an awkward catchphrase, bad acting, and heavy innuendo, it should have faded into obscurity alongside the other (many) terrible Namath ads. Somehow it didn’t, and the modern Super Bowl commercial was born. But 15 for 43 isn’t nearly as catchy.

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Agency / February 3, 2016 Attack of the Robots: The Right (and Wrong) Role SOPs Play in a Creative Agency
Attack of the Robots: The Right (and Wrong) Role SOPs Play in a Creative Agency

By Nicole Vece

Standard Operating Procedures (SOPs) are powerful tools, but like any tool, they can be dangerous if used poorly -- and in a creative agency, they need to be used very carefully. The last thing a creative agency or marketing director wants to do is create an army of robots who pump out bland, identical copy or design work. After all, you hired these people because of their talent and originality. You shouldn’t be stifling that creativity.

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Agency / February 2, 2016 5 Big Ideas for Growing the Size of Your Client Retainers
5 Big Ideas for Growing the Size of Your Client Retainers

By Jami Oetting

It's an easy mistake to make. You want to land a coveted client account, but the client's budget doesn't match up with your typical retainer plans. You go ahead and discount your services -- you know this business will lead to more business so it will all be worth it in the end. 

Fast-forward three years later: The client is still paying the same discounted price. What's worse is that your agency never made an effort to grow the retainer. The client was happy. Why go messing with something that works?

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Agency / February 2, 2016 Understanding Native Ad Guidelines – Before Your Brand Gets Banned
Understanding Native Ad Guidelines – Before Your Brand Gets Banned

By Matthew Kane

Mention “listicles” in conversation, and it won’t be long before someone declares them the death of journalism, or language, or attention spans, or whatever. They’re the online content equivalent of Nickleback: popular to pile-on to and outwardly condemned. And yet, just as the band continues to pack stadiums, so too have “listicles” become near-ubiquitous, garnering heavy traffic on websites ranging from Wired to the New Yorker. It appears people do, in fact, enjoy their information delivered in easily digestible numerical chunks. And, of course, advertisers have noticed.  

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Agency / January 27, 2016 Your Agency Is Offering Too Many Services. Here's How to Decide Which Ones to Keep.
Your Agency Is Offering Too Many Services. Here's How to Decide Which Ones to Keep.

By Michael Brown

As a general rule, if you look at your site and say, “Wait, we still do that?” then your agency might be offering too many services. If you need to pause for air when listing all your services to a prospect, then you probably have too many. If the margins are so low on some services that you secretly hope a deal doesn’t get signed, then you are definitely offering too many. Perhaps, it’s time to cut back.

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Agency / January 26, 2016 How Your Agency Can Use Social Data to Win More New Business
How Your Agency Can Use Social Data to Win More New Business

By John Donnelly

How do you attract and sign new clients?

Whether you’re an established agency or a boutique shop trying to make a name for yourself, you need to differentiate yourself, you need to appeal to executives and their teams with bold strategies for the future of their brands, and you need to prove you know their target market. Catching the eye of a brand executive takes something new and interesting.

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Agency / January 22, 2016 How to Disagree With Clients Without Being Disagreeable
How to Disagree With Clients Without Being Disagreeable

By Carly Stec

This post originally appeared on the Marketing section. To read more content like this, subscribe to Marketing.  

George S. Patton once said: "If everyone is thinking alike, then somebody isn't thinking."

In business, stirring the proverbial pot can be a good thing. And while negotiating these matters can be challenging -- especially when they involve our teammates or bosses -- differences in opinion will often lead to progress. 

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