While Instagram engagement rates fell in 2015, the site remains the queen (or king) of social media engagement. The platform boasts a per-follower engagement rate of 2.3%, while Facebook reaches 0.2% and Twitter comes in at 0.03%. 

And it remains one of the most interesting and untested social networks for brands. Instagram only opened its advertising options to all marketers in October 2015. And since then, 200,000 advertisers have run promotions.

It's an important place to be for brands -- even B2B companies like HubSpot

If you are still just figuring out how to build a following, what type of content to publish, and what metrics you should be measuring, check out the below SlideShare from Peg Fiztpatrick


Originally published Apr 7, 2016 7:00:00 AM, updated February 01 2017


Social Media