How to Turn One Piece of Content into Five


How to Turn One Piece of Content into Five

Take for example, my recent presentation at the American Marketing Association in Tampa . They contacted me about speaking about putting together a successful lead nurturing campaign, actually a topic near and dear to my heart. Perhaps unfortunately (and inexplicably) we hadn't yet done a presentation like this, so I was pretty much starting from scratch. The presentation turned out pretty well I think and now I'm extending the mileage of that one presentation by creating additional content from the same presentation. Here's how.

Content Piece #1: Presentation

Start with the presentation. Deliver that content and, oh, also post it to SlideShare where folks from the event - or not at the event - can check it out.

Content Piece #2: Blog Article

Create a blog article from the presentation. Well, chances are if you turned a presentation into a blog article, it would be a novel of an article. So, take a piece of your presentation and turn that into an article. I did that with the first section of my presentation: 9 Benefits of Lead Nurturing .

Content Piece #3: Blog Article

Yup, another one. While waiting at the airport for my flight from the AMA event where I spoke, I wrote another article based on one small section of the presentation: 5 Tips to Set Yourself Up for Smarketing Success .

Content Piece #4: Blog Article

Yes! Another one! Again, at the airport, I cranked out another article based on another section of the presentation. It even linked to the previous two articles: 5 Steps to a Successful Email Lead Nurturing Campaign .

Content Piece #5: Webinar Download

I could easily re-present this presentation as a live webinar, or take the recording of the presentation (yup, I recorded it using the Voice Memo Recorder feature on my iPhone) and turn this into a webinar download offer.

More than anything, I was excited to geek out about lead nurturing with a room full of marketers. The gravy is that I got 4 more pieces of content to use as part of my marketing programs. How are you leveraging the content you're already creating?

Flickr photo by robobobo