Take for example,
my recent presentation at the American Marketing Association in Tampa
. They contacted me about speaking about putting together a successful
campaign, actually a topic near and dear to my heart. Perhaps unfortunately (and inexplicably) we hadn't yet done a presentation like this, so I was pretty much starting from scratch. The presentation turned out pretty well I think and now I'm extending the mileage of that one presentation by creating additional content from the same presentation. Here's how.
Content Piece #1: Presentation
Start with the presentation. Deliver that content and, oh, also post it to SlideShare where folks from the event - or not at the event - can check it out.
Content Piece #2: Blog Article
Create a blog article from the presentation. Well, chances are if you turned a presentation into a blog article, it would be a novel of an article. So, take a piece of your presentation and turn that into an article. I did that with the first section of my presentation:
9 Benefits of Lead Nurturing
I could easily re-present this presentation as a live webinar, or take the recording of the presentation (yup, I recorded it using the Voice Memo Recorder feature on my iPhone) and turn this into a webinar download offer.
More than anything, I was excited to geek out about lead nurturing with a room full of marketers. The gravy is that I got 4 more pieces of content to use as part of my marketing programs.
How are you leveraging the content you're already creating?