For some reason, I have a fascination with the classic "light bulb joke". Since I'm in the internet marketing business these days, thought I'd take a shot at light bulb jokes for internet marketers.
How many SEO consultants does it take to change a light
One. All she needs to do is first migrate the bulb to WordPress, install
some SEO-optimizing widgets and the rest is easy.
SEO consultants does it take to change a
Two. One to change the light bulb and another to conduct a controlled
experiment that shows that although rookie SEOs
the light bulb
has changed, in reality there are over 200 factors that go into determining the
state of the light bulb and we can't really know for sure that the light bulb
has indeed changed.
How many black hat SEOs does it take to change a light
None. Black hat SEOs don't change the light bulb. They just redirect people
to a different room where there is no light.
How many digg users does it take to change a light
431. One power user and another 427 of their "closest" friends to help
them. It is widely known that it is impossible to change the light bulb without
asking/begging for a bunch of friends to help you change it. And finally, 11
users to leave comments on why if you had just switched to Apple you wouldn't
have to change the light bulb.
5. How many Social Media consultants does it take to change a light
None. "Look, if all you're thinking about is changing the light bulb, you're
missing the point. The idea is to first lurk around in the room and watch other
people changing light bulbs. Then, start providing commentary and encouragement
to those that are changing light bulbs. Then, build relationships with these
people in the lighting community. Then -- and only then, should you even think
about trying to change the light bulb.
6. How many StumbleUpon users does it take to change a light
12. One to change the light bulb while 11 others thumb them up and cheer
6. How many link baiters does it to change a light
None. "All you have to do is get a bunch of high-powered people to
to the light bulb and Google will take care of the rest.
7. How many PPC (Pay Per Click) experts does it take to change a
One. But she's smart enough to know that you can't just focus on "light
bulb". You need to "change light bulb", "replace light bulb", "fix light bulb"
and "new light bulb". But, not of course, "light bulb" as that's way too pricey
and drives a bunch of unqualified people that are not really interested in
changing light bulbs.
Hope you enjoyed these. If you have your own internet marketing related
light bulb joke, please post it in the comments section. Also, if you're going
to SMX West in Santa Clara, drop me a line. Would love to meet-up at the event with some
HubSpot blog readers.
Originally published Feb 11, 2008 10:14:00 AM, updated March 21 2013