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Lost and Found: Using 404 Pages To Make Your Brand Stand Out

by Angela Hicks


July 26, 2017 at 1:00 PM

Every page, design asset,   and every word o n your website is your chance to tell your brand's story. Error communications are no exception.
A 404 page is an error communication that happens when the web page can't be found, often due to the web page being moved or removed, or when the wrong URL was typed in.
In either case, you have a great opportunity to not only be helpful and guide the user to a helpful page, but also to showcase your company's tone of voice, or even what your company does.
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Your Website Users Are Trying to Tell You Something

by Angela Hicks


June 20, 2017 at 10:00 AM

Have you ever gotten a message from a website visitor that says:
"Hi there. I just found your website after searching for the phrase 'how to fix my inbound marketing' on my desktop computer. I spent about three minutes on your homepage, navigated to your latest blog post, and decided that your website design was confusing and not what I wanted. I then left your website and continued my search. I thought you'd want to know why I left!"?
While you may be able to get down to the specifics by asking your long-time customers some questions, it can be hard to understand what your website users need.
By using the HubSpot web analytics dashboard, you're going to be able to gain clarity on how all of your website visitors interact with your site, and they have a lot to say with their actions! 
In this post, we'll discuss some of the behavior data in the web analytics dashboard, and we'll shed some light on what your website users may be trying to tell you.
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How to Fix Your File Names and Folder Structures

by Angela Hicks


May 22, 2017 at 12:00 PM

Have you ever had to comb through countless files named "ebook.pdf" to find that perfect ebook to send to a prospect? Have all of your coworkers uploaded their head shots with different file name structures, e.g. "headshot_AP.jpg," "KATIE.jpg," and "jsamson.jpg"?

Put an end to the counterproductive hunt by cleaning up the file and folder names in the HubSpot file manager. Depending on the size of your file manager library, this may take some time to accomplish, but it's well worth the effort!

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How to Use Lead Scoring to Personalize Your Website

by Angela Hicks


April 20, 2017 at 9:00 AM

Most marketers agree that a one-size-fits all approach for website visitors isn't the most effective. A Monetate survey concluded that 94% of businesses agree that a personalized experience is critical to the current and future success of their company.
While it can seem daunting to personalize your website for every visitor, HubSpot's Smart Content can help you get customized content in place on your site. 
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How to Help Your Users Navigate Long-Form Content

by Angela Hicks


March 20, 2017 at 1:00 PM

There's no denying it: Search engines and people can appreciate long-form content that is rich and detailed. How long is that content, exactly?

While long-form content is typically defined as over 1,000 words, a Backlinko study showed that the average first page results on Google contains 1,890 words. While that may help your SEO goals, long-form content has more of an uphill battle to climb with the humans reading it.

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Angela Hicks

Angela Hicks is a Senior Inbound Professor at the HubSpot Academy. Angela holds a BFA in graphic design and an MA in advertising and public relations. She has taught design courses in numerous settings, including the University of Alabama, and at Apple Inc.’s flagship store for four years. Angela now uses her design knowledge to teach about website design, contextual marketing, and user experience. She manages both the HubSpot Design Certification and Contextual Marketing Certification.


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