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How to Help Your Users Navigate Long-Form Content

by Angela Hicks

Date

March 20, 2017 at 1:00 PM

blog-editorialThere's no denying it: Search engines and people can appreciate long-form content that is rich and detailed. How long is that content, exactly?

While long-form content is typically defined as over 1,000 words, a Backlinko study showed that the average first page results on Google contains 1,890 words. While that may help your SEO goals, long-form content has more of an uphill battle to climb with the humans reading it.

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Study Tips to Help You Ace Any HubSpot Academy Certification

by Angela Hicks

Date

February 22, 2017 at 2:00 PM

HubSpot Academy certifications Whether you're working toward your very first HubSpot Academy certification, or you find yourself decorated with certification badges galore, we can all agree on one thing — certifications aren't easy.

They're not designed to be easy, either.

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Use the Template Marketplace to Be a More Efficient Marketer

by Angela Hicks

Date

January 23, 2017 at 3:00 PM

hubspot template marketplace

How many hours, days, and weeks have you spent during your career attempting to create a unique design layout for an email, blog, landing page, or website? Why do marketers get tasked with creating innovative designs without having a design background?

Your primary marketing goal is to communicate information to a specific audience, but designing it often isn't easy.

Here's how to navigate the HubSpot Template Marketplace to find the template that's right for the job.

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Learn Lead Flows With New HubSpot Academy Training

by Angela Hicks

Date

December 13, 2016 at 2:00 PM

learn lead flows

By now you've probably heard about the new Lead Flows tool that was released at INBOUND this year. (Review all of the new features here.)

But you've already been busy generating leads using CTAs, landing pages, and thank you pages.

Do you need to use a lead flow? You can't come this far and not take your lead generation potential further! 

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How to Upgrade Your Website's Mobile Experience

by Angela Hicks

Date

November 17, 2016 at 5:38 PM

The average business website can take 8-12 weeks to build. Afterwards, content updates and search engine optimization occurs for many hours, week after week. A website may get a design update after a year or two to change the look and feel of it, or to slight tweaks to match the company's new brand.
 
But what about the website when browsed on a mobile device? If you haven't given the mobile experience the same loving care as your SEO or the desktop experience as a whole, there couldn't be a better time to do so.

flickr-user-justin-james.jpg

A report from Reuters forecasts that 75% of Internet use in 2017 will happen on a mobile device. However, for those that encounter any trouble accessing a site on mobile, Google states that 61 percent of users are unlikely to return. What's more, 40% percent will visit a competitor’s site instead.
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Angela Hicks

Angela Hicks is a Senior Inbound Professor at the HubSpot Academy. Angela holds a BFA in graphic design and an MA in advertising and public relations. She has taught design courses in numerous settings, including the University of Alabama, and at Apple Inc.’s flagship store for four years. Angela now uses her design knowledge to teach about website design, contextual marketing, and user experience. She manages both the HubSpot Design Certification and Contextual Marketing Certification.


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