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How to Fix Your File Names and Folder Structures

by Angela Hicks

Date

May 22, 2017 at 12:00 PM

Have you ever had to comb through countless files named "ebook.pdf" to find that perfect ebook to send to a prospect? Have all of your coworkers uploaded their head shots with different file name structures, e.g. "headshot_AP.jpg," "KATIE.jpg," and "jsamson.jpg"?

Put an end to the counterproductive hunt by cleaning up the file and folder names in the HubSpot file manager. Depending on the size of your file manager library, this may take some time to accomplish, but it's well worth the effort!

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How to Use Lead Scoring to Personalize Your Website

by Angela Hicks

Date

April 20, 2017 at 9:00 AM

Most marketers agree that a one-size-fits all approach for website visitors isn't the most effective. A Monetate survey concluded that 94% of businesses agree that a personalized experience is critical to the current and future success of their company.
 
While it can seem daunting to personalize your website for every visitor, HubSpot's Smart Content can help you get customized content in place on your site. 
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How to Help Your Users Navigate Long-Form Content

by Angela Hicks

Date

March 20, 2017 at 1:00 PM

There's no denying it: Search engines and people can appreciate long-form content that is rich and detailed. How long is that content, exactly?

While long-form content is typically defined as over 1,000 words, a Backlinko study showed that the average first page results on Google contains 1,890 words. While that may help your SEO goals, long-form content has more of an uphill battle to climb with the humans reading it.

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Study Tips to Help You Ace Any HubSpot Academy Certification

by Angela Hicks

Date

February 22, 2017 at 2:00 PM

Whether you're working toward your very first HubSpot Academy certification, or you find yourself decorated with certification badges galore, we can all agree on one thing — certifications aren't easy.

They're not designed to be easy, either.

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Use the Template Marketplace to Be a More Efficient Marketer

by Angela Hicks

Date

January 23, 2017 at 3:00 PM

How many hours, days, and weeks have you spent during your career attempting to create a unique design layout for an email, blog, landing page, or website? Why do marketers get tasked with creating innovative designs without having a design background?

Your primary marketing goal is to communicate information to a specific audience, but designing it often isn't easy.

Here's how to navigate the HubSpot Template Marketplace to find the template that's right for the job.

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Angela Hicks

Angela Hicks is a Senior Inbound Professor at the HubSpot Academy. Angela holds a BFA in graphic design and an MA in advertising and public relations. She has taught design courses in numerous settings, including the University of Alabama, and at Apple Inc.’s flagship store for four years. Angela now uses her design knowledge to teach about website design, contextual marketing, and user experience. She manages both the HubSpot Design Certification and Contextual Marketing Certification.


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