How do you and your company train new employees? Or create a culture of continued learning for all team members as they continue to grow in their career?

Learning shouldn’t stop after you have on-boarded into a company or team. Learning should happen every day to help you and others around you continue to explore how to do things better for you and for your customers.

That’s where HubSpot Academy comes in. A principle of our team is “always be learning” and because of that we want to help you and your company grow better together by learning with us.

So how can you use HubSpot Academy to train your Marketing Team?

Regardless if you have a team of 2 or a team of 200 training and learning will be key to your success.

HubSpot Academy is the worldwide leader in free online training for inbound marketing, sales, and customer service professionals. Our speciality is in in comprehensive certifications, singular topic courses, and bite-sized lessons for you and your team to grow.

All your education will live inside of the Learning Center in your HubSpot portal. If you are not have a portal yet you can sign up for free here.



Before diving into the education that will help you and your team grow take a minute and think about your marketing team. Answer following questions about your team and how you can look to use HubSpot Academy education to grow.

  1. Do you have specialists in certain aspects of marketing? Or is everyone doing everything?
  2. Are you using HubSpot to do marketing?
  3. How are you staying ahead of your competitors with inbound marketing tactics?

These questions are important because they help you focus what education will serve you and your team best.

Let’s take a look at each questions and explore the eduction that will help you and your marketing team grow.

Specialized Marketing Education

If you and your team is big enough you might have specialist that are dedicated to a specific area of marketing.

This could include content marketing, email marketing, social media marketing, and beyond. When hiring new marketers to your team or having your current team up-skill you will have a wide variety of specialized education from HubSpot Academy to help them learn.

Content Marketing Certification

The content marketing certification provides the foundation for your content marketing strategy. Content marketing is the foundation for executing an effective inbound marketing strategy. It will teach you and your team how storytelling, content creation, repurposing, and promotion come together to build a content marketing machine that grows your business, and your career.

By completing this course you will:

  • Learn a content creation framework for producing effective content on a consistent basis
  • Repurpose content to provide new value and meaning,
  • Architect content that both humans and search engines will love

Recommended to train your marketing team on an effective content marketing strategy.

Give it a try today or send to your teammate now.

Access the Content Marketing Certification Course in Your HubSpot Account

Email Marketing Certification

The HubSpot Academy Email Marketing Certification will give you and your team the tools to understanding why email is't dead and how it can be an important pillar to your inbound strategy.

It will teach you and your team to create an email marketing strategy that grows your business, and your career. From contact management and segmentation to email deliverability and analyzing your email sends, you’ll learn how to build an email marketing strategy that is human and helpful and builds trust with your contacts.

Give it a try today or send to your teammate now.

Access the Email Marketing Certification Course in Your HubSpot Account

Social Media Certification

You and your marketing team might be just getting started with social media or are starting to focus in and hone your strategy. This Certification Course will give you and your team all the tools you need to get started and grow your social strategy.

The set of lessons in this certification course covers social media strategy, social listening and moderating, social content, extending your reach, digital advertising, measuring ROI, and more.

And you don’t need to stop at the Certification. After getting the foundation for how your social strategy can be built you can continue to learn with additional courses on Youtube, Facebook, and Instagram marketing.

Access the Social Media Certification Course in Your HubSpot Account

Collection of lessons to help your team continue to learn

HubSpot Academy Certifications are a great place for you to start to train your team. They will earn badges to show off you to you and other’s and add to their professional network such as LinkedIn and join the community of HubSpot Academy learners.

However, if you are looking to have your team focus in on a specific task or aspect of a speciality then our Courses and lessons will be a great place. They are short bite-sized content ranging from 10 - 30 minutes. They will include quizzes and worksheets to get your team started immediately.

HubSpot and HubSpot Academy

If you are using HubSpot to do your marketing then look no further than our Software Certifications. To help you get started using all the marketing tools at your disposal.

The HubSpot Marketing Software Certification will be the best place for your team to get trained up on how to use the marketing tools to grow your business.

Because to do inbound marketing well, you need to start your journey with the marketing software the right way. It’s a big platform with a lot of tools, and to get the most value out of them, you need a foundation of knowledge and an understanding of how they all work together. These lessons will equip you with the fundamental understanding you need to do marketing well using HubSpot.

This Certification is over two hours of education on using the Marketing Tools and will be great for new members on your team to get started using the tools they will use each day in HubSpot to do marketing for your business.

Access the HubSpot Marketing Software Certification Course in Your HubSpot  Account

Getting ahead of competitors with HubSpot Academy

HubSpot Academy will be the source for you and your team to get ahead. This is why continual learning is so important to you and your team. If you are always learning then you are evolving and finding new and better ways to grow and help your customers.

To continue to learn and get ahead of your competitors you can explore some specific education that will take your marketing to the next level.

Including the Contextual Marketing Certification which will help you and your team explore how to be personal and effective with your marketing.

Access the Contextual Marketing Certification Course in Your HubSpot Account

Reporting in HubSpot and how to measure the effectiveness of your marketing efforts. Socrates once said that, “The unexamined life is not worth living.” Well, the unexamined marketing efforts are not worth doing. If you are doing marketing you need to explore how well it’s performing and what you can improve upon.

Access the Lesson in Your HubSpot Account: Building Custom Reports in HubSpot

And lastly, you and your team should all be Inbound Certified. This Certification will give you the most information how to run your business the inbound way. You will hear from HubSpot CEO, Brain Halligan, and many others on how inbound will transform your business. In the Inbound Course you will also explore the flywheel concept and how to attract, engage, and delight your customers and future customers.

Access the Inbound Certification Course in Your HubSpot Account

Using HubSpot Academy to train your marketing team will be the competitive advantage you have been looking for. Get your team learning today and have fun with it. HubSpot Academy believes that people who learn together grow together.

Share how you and your team our learning together with us on Twitter, Linkedin, or Instagram by following @HubSpotAcademy.

Happy Learning!

“Learning is not attained by chance, it must be sought for with arbor and attended to with diligence." ―Abigail Adams

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Sign up for your free HubSpot Academy account.

Originally published Jun 17, 2019 12:04:07 PM, updated June 17 2019