It used to be that moving from one Content Management System (CMS) to another required scoping documents, project timelines, and significant resources. At the end of the process, you would have a new CMS to leverage in your marketing, build your website on, and power your online sales and demand for years to come.
But before you got there, it required the process of actually moving content, which can be a massive headache and an extremely manual process. At HubSpot, we have an expert migrations team that handles this process for customers and eliminates all of the pain points associated with moving your CMS.
So why does this matter to you? Keep reading to find out.
For any HubSpot customer, that headache and costly process of moving to a new technology are virtually eliminated. Peter Thiel, popular venture capitalist and co-founder of PayPal once said, "if a solution is not at least 10x better than a current solution, then there is no incremental value for the end-user." Here's why our migrations team and moving to the HubSpot Content Management System for your website is 10x better.
1. We're experts in moving content
Our migrations team has moved 12,000 customers to the HubSpot Content Management System (CMS), and that number is continuing to rapidly climb. They are experts at efficiently taking your existing website, landing pages, and blog and moving them into on to HubSpot. This team has moved thousands of blog posts, and hundreds of pages while ensuring that page design, and all of your technical SEO considerations like page redirects, meta tags, alt text, and keywords are configured just how you had them setup.
During the process of a migration, everything is done on a staging environment and never affects your live website or visitors. Through this process you don't have to spend any time manually moving content, or setting up pages, it's all done for you.
You can feel confident in moving your site to HubSpot, here are just a few stats about moving a website to HubSpot:
- Moved 50+ websites that contained over 1,000 site and landing pages
- 3,000 full websites moved to HubSpot's CMS
- 12,000 customers landing pages, and blogs moved to HubSpot
- On average, migrating from a CMS to HubSpot's CMS only takes 10 business days
2. Marketing efficiency
If you utilize a "frankensystem" of other tools today, I'm sure you're aware of the pain associated with promoting content on your website. Given your homepage is likely the most trafficked page of your website, it occasionally makes sense to promote a piece of content there. But when using a number of other tools this process likely involves some developer resources, transferring of files between systems and maintaining two separate locations for all these files. What a hassle.
By using the HubSpot CMS, you can easily re-use any of your files that are on your landing pages and directly insert them anywhere on your website. With our modular-based system, it only takes 2 clicks to add content to your homepage, and no code is required. This means a more streamlined experience for you, and less hassle clicking buttons, dealing with separate interfaces and technical considerations. In addition, because the migrations team will create a template that mirrors your existing website within HubSpot, you can easily create new pages at any time at the click of a button.
3. Integrated personalization
If you're already using HubSpot you likely understand the value of having your landing pages, blog, email, and contacts database all tied together. But expanding this to your website as well allows you to leverage Smart Content to personalize every interaction that your visitors have with your landing pages and website.
We found that when conducting an analysis of 93,000 Calls-to-Action that the relevant and personalized ones converted 42% more often than generic ones. That's an enormous increase that you could take advantage of today right on your website and start generating more leads, sales, and inquiries.
Smart Content is integrated throughout HubSpot so you can easily customize and personalize your entire website, forms, calls-to-action, and even the HTML code you show under different conditions. It can be overwhelming to think about all of the possibilities of personalization, but Smart Content makes it easy to start creating relevant experiences that truly have an impact, and expand those experiences across all of your marketing as you want to.
4. Speed, Security, Uptime
HubSpot's CMS is backed by an enterprise grade Content Delivery Network (CDN) and firewall to ensure your website is consistent fast, available, and secure from potential threats. When the migration to HubSpot's CMS occurs the migrations team will place all of your website content within HubSpot and as a result it automatically is backed by our speed, security, and uptime.
Maintaining your website yourself, and consistently having to deal with security threats from plug-ins can be a hassle and distract you from growing your business. With HubSpot, it's automatically handled for you as soon as the migration to our CMS is completed.
Interested in learning more? Check out all of the benefits of HubSpot's CMS.
Originally published Jun 4, 2015 1:00:00 PM, updated February 01 2017