During my HubSpot on-boarding, marketing new hires had to watch recorded product demonstrations to learn the platform. These videos typically included a screen recording, webcam footage, and narrated audio to go along with it.
Those training videos were recorded using screen recording software, which can be used to record a portion or the entirety of your computer screen. These recordings often include audio and cursor movements.
For your team, screen recorders can be used for several reasons — from creating tutorials for your website to recording a recurring tech issue to sending your marketing team a quick note instead of an email.
Plus, we can't forget about product demos and training videos that can be used by many departments on your team, from marketing to sales to customer service.
Below, let's learn about the best free and paid screen recording options for your company — whether you work at a small business or enterprise company.
Price: Basic Plan, free; Pro Plan, $8/month; Team and Company Plan, contact for pricing
Best for: Work communication
Loom is one of the best screen recorders on the market for Mac, Windows, and iOS.
You can easily record your whole screen or a partial screen and narrate using your microphone. At HubSpot, we've been known to use it to disseminate information to our marketing team.
When you're done recording, it offers easy editing capabilities, allowing you to trim the video or add a call-to-action (CTA) and custom thumbnail.
To share your video, you can instantly share with a link and even add a password for extra privacy. Loom's easy-to-use platform and privacy features make it an excellent choice for workplace communication.
Overall, this is a great choice because it's quick, easy to use, and offers everything you'd need.
TinyTake is another screen recording option for Windows and Mac users.
When you begin recording your screen, you can capture images, videos, and presentations. Additionally, you can add comments and annotations.
In fact, the annotation toolset is one of the most unique features. You can easily add text, highlight, draw arrows, or blur parts of your screen for privacy. This tool is a convenient way to annotate product reviews or demos.
To get the most out of this product, you'll want to buy a paid version. The biggest difference in the free and paid versions is the recording limit and annotation capabilities.
Price: Pro, $5.99/month per user; Enterprise and Teams, starting at $4.99/month per user
Best for: Remote collaboration
Droplr is a screencast tool that is best used for remote collaboration.
When you capture a screenshot or record your screen, you can explain your thoughts by adding messages with the text field.
Additionally, there's also a privacy feature so you can blur sensitive information to keep your content safe.
However, one of the best tools is that your videos can be branded, with customizable short links using your company domain, adding a company logo, and using your own branding images for professionalism.
Overall, the advanced annotation feature makes this a great option for remote teams to get their jobs done faster.
OneScreen is a browser-based video conferencing tool companies can use to collaborate, meet, train, or present.
One of its most basic capabilities is the screen sharing and recording function, so your team can record any meeting right in the browser, no download required.
Additionally, there are robust annotation and whiteboard tools your team can utilize.
While OneScreen works well with enterprise companies who need video conferencing hardware and software, it also offers more affordable software for smaller companies.
Whether you need to record a message for your team, a product demo, or a webinar, you'll have to use a screen recording software. While most easy-to-use, free options can be used for your needs, there are also more robust tools for larger companies.
Originally published Jan 14, 2020 4:00:00 AM, updated January 20 2020