For inbound marketers, "offers" are the golden ticket for lead generation. Not only do they feed your list of new contacts, but they are a critical tool for nurturing existing leads into a position that makes them more sales-ready.
But, let's face it ... creating an offer is complicated. For starters, you have a choice of format: templates, kits, workbooks, and even interactive websites. The most common, however, is the ebook.
Despite the ebook's prominence, the steps between ideation to launch are often a bit hazy. For some, it's the additional length of a typical ebook that causes dread. Then there's the pressure of crafting a professional design that doesn't look like Word document. Aside from the creation process, you must coordinate all of the moving pieces of your campaign, including social media posts, landing pages, and promotional blog posts.
Needless to say, you'll have to be a hybrid marketer in order to create a successful ebook: part journalist, part designer, expert project manager, and an all-around content strategist. Thankfully, there's no need to do it alone. We're here to help with our latest (and oh, so meta) ebook: How to Write an Ebook.
In this offer, you'll learn:
How to pick an engaging topic your sales team will love
How to write in-depth content that keeps your audience engaged
Tips and tricks we use to design our own ebooks here at HubSpot
Ways to promote your ebook and track its success
Ready to increase the number and quality of your leads, all while producing a premium piece of content you can be proud of? Download this guide today to take the mystery out of ebook creation.
Originally published Feb 16, 2016 6:00:00 AM, updated July 28 2017