Let's say you’re climbing the performance chart that reflects your ad campaigns. After all that hard work and PPC strategizing you put toward improving your performance grade, how steep is the climb looking? Is it an easy or tough climb?
Some of us come off as natural all-star rock climbers, while others are left frigid, timid, and stuck to the crevices of the wall.
What’s the secret? As with most things: proper training. And if you don't have any, don't worry -- there's still hope.