While no two organizations are created equal, the motivations behind joining one often are.
By understanding what draws new members in—and just as important—what keeps them there, nonprofits can better understand where to allocate their marketing time and resources. Take a look at this infographic from abila's Member Engagement Study, to see what universal truths members share across organizations.
To dig down deeper on these stats, try running a survey with your current members to see how their responses net out against the averages below. Supplement this data by creating ideal member personas (free template here), and then match your content to meet the needs of this ideal audience.
And just like that, you have the bones of a content strategy for member acquisition, engagement, and retention. Want some more in-depth information on membership marketing? Take a look at our Guide, Growing and Engaging Your Member Base.
5 Google for Nonprofits Tools That Will Change Your Cause Marketing Forever
25 Nonprofit Marketing Statistics for 2023
Nonprofit Email Marketing: The Ultimate Guide To A Successful NPO Email Strategy
A Nonprofits Guide To Using LinkedIn
Google Ad Grants: Everything You Need to Know (+ 10 Helpful Tips)
5 Questions to Ask Yourself Before Launching a Digital Advocacy Campaign
A Quick Guide to Nonprofit Website Redesigns [+Best Practices]
Why Your Nonprofit Should Invest in Search Engine Optimization
The Ultimate Guide to Nonprofit Marketing in 2023
Marketers, This Is the Best Way to Truly Serve a Nonprofit
We're committed to your privacy. HubSpot uses the information you provide to us to contact you about our relevant content, products, and services. You may unsubscribe from these communications at any time. For more information, check out our Privacy Policy.
Outline your company's marketing strategy in one simple, coherent plan.
100% Free CRM
Nurture and grow your business with customer relationship management software.