A good business idea may seem hard to come by, but with some planning and preparation, you can easily launch a small business to supplement your income — or become your own full-time boss.
Maybe you already have an idea of the business you’d like to start. But while you might feel ready for a new venture and passionate about your idea, you might be looking for some direction.
So, what’s the first step to becoming a successful entrepreneur? Finding a business idea that works for you. In this article, you’ll find dozens of small business ideas you can start from home and scale up as your clientele grows.
To help get you started, here's a list of small business ideas separated into a few sections:
Table of Contents:
- What Makes a Good small Business Idea?
- Best Small Business Ideas
- Best Businesses to Start with Little Money
- Home Business Ideas
- Online Business Ideas
- Easy Businesses to Start
- Business Ideas for Students
- Creative Small Business Ideas
- How to Start a Small Business at Home
- Starting a Small Business: FAQ
- Getting Started With Your Next Small Business Venture
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What makes a good small business idea?
Not all small business ideas are made equal.
Some require more effort and funding than others, while some can be launched with few resources — or resources you already have. As a potential small business owner, you’ll want to save as much money as possible on training, rent, supplies, and other necessities.
Let’s quickly go over what makes a good business idea:
- Requires little to no training. A good small business idea will ideally leverage your existing field of expertise and require little to no training. That will not only shorten your time-to-launch, but also lessen your expenses, since training courses can cost a significant amount of money and time. Plus, you’ll be more confident offering services that you feel prepared to deliver.
- Requires low setup costs. Your business should be cheap to start. Maybe you only need to purchase a website domain or buy a desk for your garage.
- Requires little hands-on inventory or supply management. A great business idea needs few supplies and little inventory management. If you want to sell physical goods, you can either try drop-shipping or manually make goods in small batches.
- Is based online. The best small businesses are based online and can be carried out from your personal computer. This will automatically lower your commuting costs and give you greater flexibility over your personal and work life.
- Can sustainably be managed by few people. As a small business owner, you won’t have the funds to hire other people to help you run your business — at least not at first. A good business idea should give you the ability to run your business on your own.
Best Small Business Ideas
Airbnb co-founder Brian Chesky said, “If we tried to think of a good idea, we wouldn’t have been able to think of a good idea. You just have to find the solution for a problem in your own life.”
If you’re like Brian and you’ve already thought about a solution for a problem you encounter in your life — or you’re on the path to doing so — then starting a small business may be in your future. It may also be for you if you dream of clocking out of your nine-to-five job for the last time and becoming your own boss.
Below, I’ve included the best ideas for you to start your small business, with tons of great resources, certification examples, and best-in-class advice to help you get started.
1. Handyman
Are you always fixing things around the house? Are you often on-call when friends need small projects completed? Create a website, conduct a competitive analysis to determine what your time and expertise are worth, and turn to the friends you’ve helped before for referrals.
A handyman business is a good idea if you’ve already built a robust set of skills to help others fix up their homes. For instance, if you know your way underneath a sink and water system, you might provide sink fixing services to start and then expand your offerings once you earn more skills.
No certifications are needed to become a handyman, and there are no special education requirements. You might need, however, a license if you’re planning to undertake jobs worth more than a certain dollar amount. Some states might not require this license.
To start your handyman business, we recommend the following resources:
- Handyman License Requirements by State
- The Most Requested Handyman Services
- Association of Certified Handyman Professionals
2. Freelance Copywriting and Content Creator
When you’re a freelance copywriter and content creator, you really do get to set your own standards for the work you do and the companies you work with.
To get started, you'll need to build a strong portfolio showcasing your writing skills. This can include samples of your work from previous projects, blog posts, or even creative writing pieces. In my own experience of putting together decks of freelance work (writing, design, or otherwise), I’d say that Canva is definitely the way to go for this part of the job.
Now, freelancing as any sort of content creator will (obviously) be a rollercoaster ride with ups and downs. Be prepared for inconsistent income, contract changes, and shifts in market trends. However, with dedication, hard work, and a love for what you do, you can enjoy the fruits of your labor quickly.
3. Creative Strategist
Got an eye for design, maybe a knack for storytelling? Perhaps you’re quite good at understanding the ins and outs of consumer behavior. If this sounds like you, you may want to consider transforming your talents into a lucrative business as a creative strategist.
By offering strategic guidance on branding, marketing, and consumer engagement, you can help businesses stand out in a crowded marketplace.
Whether it's developing compelling brand narratives, crafting effective advertising campaigns, or designing innovative marketing materials, a creative strategist plays a pivotal role in a brand’s success.
To enhance your credibility in this space, I suggest pursuing certifications in fields like marketing, branding, or design thinking. The American Marketing Association (AMA), Udemy, and Coursera offer free courses that’ll get you started in no time:
4. Sewing and Alteration Specialist
People will always need clothing hemmed and buttons mended — and you could be the person to do it. If you love sewing and have a sewing machine at home, start by offering simple services like those mentioned above and expand your repertoire to dressmaking and design as you build a customer base and demand.
You don’t need a special license or degree to begin a sewing and alterations business, but it’s essential to build your skills so you can take on more complicated projects. High-value clients will want to customize complicated items of clothing such as suits, pants, gowns, and dresses. That’s where you’ll see the highest potential for profits.
Altering these items requires special skills, however. A few courses you might consider include:
- International Open Academy's Tailoring Course for Beginners
- Jackson Sewing Academy’s Basic Alterations Course
- American Bespoke Tailoring Academy’s Programs
You’ll also need to shop for sewing supplies of all colors to accommodate your clients.
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- Business Name Brainstorming Workbook
- Business Plan Template
- Business Startup Cost Calculator
- And more!
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5. Freelance Developer
From building websites for other small businesses to providing technical support for certain projects, quality web development is in high demand right now. As a web developer, you‘ll naturally have a technical skill set. Distill your knowledge and expertise so customers who don’t have your experience are able to understand what it is you'll be helping them achieve.
To help with this, test your messaging on friends and family who don’t have a firm understanding of the work you do. If they’re able to summarize what you do, your messaging is likely effective among people outside of your industry. You can start finding your first freelance contracts by visiting different freelance websites.
Unlike a few other options in this list, a freelance developer does need some training to launch a successful business and start taking on projects, but if you’re a beginner, don’t worry. There are plenty of boot camps to get you up to speed with either full-stack or front-end web development. Some of these boot camps are even offered through accredited tech schools.
Some boot camps you might consider include:
These courses do vary in price, so be sure to complete lots of extensive research to find one that fits you and your budget.
6. Personal Trainer
Offer in-home consultations, personalized nutrition and exercise regimens, and community boot camps to get the word out. Don’t forget to populate an Instagram feed with inspirational quotes, free exercise videos, and yummy snack ideas as well — it’s a common way for fitness gurus to build their brands in our digital world.
If you choose to go this route, it’s OK to start small at first, then scale up. For instance, MOURfit is a personal training business in Indianapolis that started in a shared gym, then grew to a private gym that offers group fitness, personal training, and nutrition services.
To start a personal training business, you’ll need a certification. If you already earned a degree in an unrelated discipline, I recommend starting with the NASM-CPT certification, which is nationally accredited and only requires a high school diploma or GED. You can also get a Bachelor’s degree in physical and exercise science — here’s one example from Emory & Henry College.
7. Freelance Graphic Designer
Set your own hours, choose your projects, and build a portfolio and business you’re proud of. Sounds amazing, right? From website design to blog graphics and more, many companies seek out experienced graphic designers for support on a variety of projects.
And the good news? There are no special education requirements for becoming a freelance graphic designer. However, I recommend seeking a credential (like SAIC’s graphic design certificate or RISD’s graphic design certificate) or an Associate’s degree in design so you can confidently present your portfolio and complete your first few projects.
If you’re just starting out with graphic design, try these tips and tricks that are ideal for beginners. If you’re more experienced but need to build your portfolio to attract clients, these prompts will get your creativity flowing in no time. I also recommend reviewing other people’s work on portfolio websites to get a feel for what is “trendy” and receive feedback as you grow your small business.
8. Life/Career Coach
If you have experience navigating career, personal, and social transitions successfully, put it to good use as a life or career coach. Many of us are looking for guidance in our careers — and finding someone with the time to mentor us can be tough.
Life/career coaches don’t come cheap, but they are able to offer clients the intense and hands-on training and advice they need to make serious moves in their personal and professional lives. After all, everyone needs some uplifting advice from time to time.
To start your life/career coaching business with confidence, you can look for a certification program (like the Life Coach School’s or Diane Hudson’s), then apply your skills as you acquire new clients.
Looking for inspiration? Nariah Broadus has dedicated more than 20 years to helping people create better working environments and navigate change successfully as a career and leadership coach. Check out her story for more inspiration to get started with this small business idea.
9. Resume Writer
Creating a resume, cover letter, and — when required — portfolio for a new job can be tough and time-consuming. That’s why many people hire help. Here’s where you could potentially come in.
As a resume writer, you’d assist clients with tailored resumes, beautifully edited cover letters, and carefully-crafted portfolios that make it impossible for employers to ignore. And if you’re feeling nervous about writing resumes from scratch, you can use the templates below to get started.
A resume writing business is economical, has few overhead costs, and has few educational requirements. Now, I still recommend having an Associate’s or Bachelor’s degree and a few resume samples on hand. If you still feel that you need to brush up on your resume writing skills, you can take a course like Coursera’s or LinkedIn Learning’s.
Once you’ve gotten resume writing down, you can expand your business to include cover letter writing and even offer career coaching services in conjunction with these services.
10. Freelance Writer
If you have writing skills, there’s someone out there willing to pay you for them. Write blog posts, magazine articles, and website copy galore — just make sure you have a body of work built up to share with potential clients. Even if you create a few sample pieces to have on hand, they’ll help exhibit your work and attract new business.
To become a freelance writer, it’s essential to choose a specialty. For instance, you might choose to only write for publications in the healthcare industry (maybe because you were previously a healthcare worker) or focus on lifestyle publications. Whatever the case, specializing will help you find your niche market and gain confidence as a new freelancer writer.
There are no educational requirements for freelance writing, but you do need strong writing skills. It also helps to enjoy writing. While certification may be beneficial, getting practice and writing every day is more important. Try these writing prompts to start.
Free Business Startup kit
9 templates to help you brainstorm a business name, develop your business plan, and pitch your idea to investors.
- Business Name Brainstorming Workbook
- Business Plan Template
- Business Startup Cost Calculator
- And more!
Download Free
All fields are required.
11. Landscaper
Mowing, tree-trimming, and seasonal decor are all neighborhood needs. If you have or can acquire the equipment, a landscaping business could be your next lucrative affair. It’s also a great choice if you enjoy doing it for your own home and have a good eye for landscape design.
The good news is that you can start small. For instance, you could offer your neighbors seasonal planting services and start with a few perennial plants, or simply offer mulching services.
To grow your landscaping business, you should consider taking some formal training. The following organizations offer courses:
After completing a course and getting enough experience, you can apply for a certificate from a landscaping organization. While a certificate isn’t mandatory to work in the field, it can build your credentials and help you make industry connections to take your landscaping business to the next level. The Association of Professional Landscape Designers offers one potential certificate you could pursue.
Some states require licensure, especially if you’ll be using pesticides and fertilizers. Don’t forget to review the requirements for your state.
12. Videographer
Video production requires you to have invested in the equipment up front, which can be quite expensive. But that’s also what makes your services so valuable. Make sure you have a reel of your work to share or create a website with several selections of your work available for interested viewers.
There are no educational or licensure requirements for starting a video production business. As with writing and other creative arts, though, it pays to specialize. Real estate videos differ radically from wedding videos, and wedding videos differ radically from in-studio interviews and testimonials. By assessing what type of videography you want to specialize in, you target a highly specific customer who’ll benefit the most from your services, and you can also skill-up more effectively in one shooting style.
While you can find general classes on videography, you should consider taking a class in the type of videography you’d like to do. For instance, you could take The Complete Wedding Videography Course.
Hot tip: If you’re interested in specializing in video marketing, check out The Ultimate Guide to Video Marketing and download our starter pack below.
13. Photographer
Getting started as a photographer is easier than you think.
First, enlist some family, friends, maybe your pet, for test shoots. As you build a body of work, ask for referrals and reviews. Photography businesses often grow by word of mouth, so create an Instagram or TikTok page where you can tag recent clients (or make your work go viral). Photos where you tag those clients will show up in their friends’ newsfeeds, where they can view your work. But similar to a video production small business, you’ll want to niche down. Will you do product shoots or portraits? How about wedding or fashion photo shoots?
Once you decide what sort of photograph to specialize in, you’ll be able to create a body of work that most accurately represents your strengths.
There are no educational or licensure requirements for starting a small photography business. Still, I recommend investing in a few photography courses, especially if you haven’t used your camera in a while. Some courses you might start with include:
From there, seek courses that help you build skills in your chosen specialty. Also, purchasing a good backdrop and lighting kit (Amazon has great beginner options) are a definite must, too.
14. Bed and Breakfast Owner
This is another business venture that will require you to research the correct licensure from your state, but it will be well worth it to see your dreams come true. Consider what guests will be traveling to your area and create special packages and themed stays that coincide with their interests in your locale.
To start a bed and breakfast business, you’ll need a physical business location and a small staff for maintenance, customer service, and upkeep. For that reason, I recommend it if you have startup funds to start your business. (Don’t have any? Here’s how to start crowdfunding to launch your new business.)
A successful bed and breakfast business will also need an SEO-optimized website with a hotel booking system. If you create your website on the WordPress platform, you can easily create a B&B website using a hotel booking plugin — so there’s no need to code the booking form from scratch.
With Airbnb and hotels stealing market share, the competition is tough in the bed and breakfast space, so I recommend providing a unique angle to the stay. As mentioned, the stays can be themed — maybe your B&B is a vintage home with all original furniture, or maybe you offer traditional fare from your homeland.
15. Clothing Boutique Owner
If you dream of building your own fashion empire, why not start with a local boutique? Build buzz with impressive clothing styles, inspiring social media accounts, and heavy community involvement. While you can open a physical store, you can easily start online — and if that proves profitable, you can open up a local shop.
There are a few ways you can start a clothing boutique. First, you can make the clothes yourself if you already have experience in fashion design or know how to sew, knit, and curate colors and patterns.
Alternatively, you can design certain aspects of the clothing — such as a graphic or a logo — then send it to be printed on-demand at a local print shop when orders come in.
Lastly, you can dropship the items from a warehouse you’ve partnered with. This method is less reliable because there’s less quality assurance for each item, especially if you never visit the warehouses yourself. Regardless of your chosen method, starting a clothing boutique is highly doable, and you don’t need to have a fashion degree (though it certainly helps).
Take some inspiration from Sleep Ova, a luxury loungewear boutique based in Los Angeles, CA.
16. Specialty Food Store Owner
Gourmet foods, cheeses, sake, wine — you name a food, there’s a specialty food store out there for it. Put your passion for exotic olive oils to good use and open a store like American Provisions where you offer the kind of expertise and selection your audience couldn’t dream of getting from their local grocer.
To start your specialty food store, you’ll want to curate and source the items from makers that you love and trust. Ask around your community to find local makers of the food you want to sell, and the makers will likely be open to a partnership, especially if they get a cut of the profits.
When it’s time to sell, you’ll want to find a physical location, but if that investment is too high, you can start by setting up stalls at food festivals and local markets. Or you can go the ecommerce route and sell the products through your website, taking care to carefully pack perishable items.
17. Food Truck Owner
Always dreamt of owning a restaurant but not quite ready to take the plunge? Test out your concepts with a food truck. It’s a great way to become familiar with food and restaurant licensing in your state, see what people like and don’t like, and build a ravenous following before ever opening or investing in a brick-and-mortar location.
Food trucks will require a larger investment, but thankfully, you can rent the truck itself — the Food Truck Group and Roaming Hunger are two potential leasers you could look at. The cost will be high, so I recommend renting one in preparation for an event such as a food festival or concert. There, you’ll get to test out the popularity of your cuisine and see if the food truck business is right for you.
Taco Nganas, a taco truck in Memphis, TN, started with one food truck and expanded to three, building a loyal customer base along the way.
18. Car-detailing Specialist
The devil is in the details, and you can be too. Car-detailing services that travel to the client are convenient for busy people who can’t find the time to run through the car wash. With this business, your clients only have to pay, and the service will be done for them before they know it. Just make sure you have the flexibility, transportation, and equipment to take your business on the road.
There are no educational requirements for car detailing, but you should still take a course such as Auto Finesse’s detailing training to learn core concepts and brush up on your skills.
To get your car detailing business off the ground, you’ll need an SEO-optimized website and a way for customers to book online with you. Before you take that step, however, consider listing your services on websites like Angi, Thumbtack, and even Nextdoor.com so you can get your first local clients.
Free Business Startup kit
9 templates to help you brainstorm a business name, develop your business plan, and pitch your idea to investors.
- Business Name Brainstorming Workbook
- Business Plan Template
- Business Startup Cost Calculator
- And more!
Download Free
All fields are required.
Best Businesses to Start with Little Money
Don’t have a lot of money to start your business? Check out the ideas below.
1. Translator
Speak a foreign language? Start a translation service. Consider specializing in a specific genre of translation, like medical or financial translation, as you might be able to fill a niche need in your community.
To become a translator, you should have a rock-solid grasp of two languages — ideally, you’ll be near native level for both. You don’t need special credentials to become a translator, but a certification (such as from the American Translators Association) will legitimize your business and help you get clients.
Prior to gaining a certification, you can also pursue an online certificate, which will teach you the basics of translation. Some providers include:
2. Garden Designer
Many people have the willingness to do the dirty work in their backyards, but few have the know-how to complete the first part of this process — designing and planning the backyard space. Draw up the designs for your clients’ outdoor spaces and let them do the actual digging.
But you can also offer installation services, or hire your own contractors to fulfill the design.
To become a garden designer, you should seek at least one credential so you’re well-versed in the basics and prevent damage to a client’s landscape. The American Academy of Garden Design offers courses and certificates that start at $450. A cheaper option is New Skills Academy’s Garden Design Certification ($120).
Remember, the goal is to start a business for cheap, and a certification can have a high ROI after you book your first few clients for garden design.
3. Travel Planner
The time of the travel agent might be passing, but people are still looking for those with a flair for more nontraditional travel coordination. If you always plan the perfect vacations complete with beautiful hotels, the ideal location, and a bevy of delicious restaurants lined up for every evening, consider advertising your services as a more modern approach to travel planning.
You don’t have to only plan trips for individuals, either. If you’re experienced enough, you can even start a group travel company, like Art N Soul Escapes.
You can become a travel planner by first volunteering to plan a few trips for your family and friends. Try it and see if you like it. Once you feel like you’ve gotten a good taste, attend a travel planner program and get certified. Some options include:
- The Travel Institute Training & Certification Program
- Penn Foster Travel and Tourism Specialist Diploma
You can also seek employment at a travel agency first, then strike out on your own once you’ve learned the basics.
4. DEI Consultant
Passionate about creating inclusive and equitable spaces? This could be a great foundation for starting a DEI (Diversity, Equity, and Inclusion) consulting business. By offering tailored DEI strategies, workshops, and training programs, you can help organizations cultivate inclusive cultures and foster a sense of belonging.
To get started, consider volunteering with non-profit organizations in your community or joining professional organizations focused on diversity and inclusion. Then, from there, you can continue to enhance your skill set by taking 100% online, 100% free DEI programs, such as:
- Coursera’s ADP DEI Course
- LinkedIn’s LinkedIn Learning DEI Course(s)
- Oregon State University’s DEI Course
5. Personal Chef
We all love to eat, but few of us have the time or energy to cook healthy, delicious meals. Advertise your services to local families and businesses alike. To save on start-up costs, consider scheduling certain groups of clients together — say, vegetarians — so you can cook larger quantities of the same dish.
You can also begin by selling food in batches at local farmer’s markets or via a food truck. Once you’ve generated some awareness, you can begin taking on clients. Alternatively, you can start a delivery meal prep service by cooking 5 to 7 days’ worth of meals for clients.
Chef Paul’s mouth-watering dishes are available to clients across the country. His clientele niche consists of athletes, corporate businesses, and local gyms.
6. Property Manager
Many people maintain properties they don’t live in — often based in different cities or states. As a property manager, you can help a property owner ensure their home is well taken care of, handle small fixes as they arise, and serve as a liaison to renters. It’s helpful if you have a background in real estate.
This option is a great fit if you have stupendous organizational, administrative, and customer service skills. As a property manager, you’ll be handling everything from screening potential tenants to collecting rent.
To become a property manager, you must first complete coursework in your desired state. I recommend working at an existing property management company to get your foot in the door. Once you’ve learned the basics, you can then start your own property management business.
7. Hair Stylist
If you have a flair for creating stunning hairstyles and a genuine love for helping people look and feel their best, becoming a professional hair stylist may be for you.
Firstly, enrolling in a cosmetology school is essential. Most states require a cosmetology license to operate a legitimate hair styling business. That said, look for programs that offer comprehensive training in both basic and advanced styling services. Additional certifications in specific areas like hair extensions, textured hair, or bridal styling can set you apart.
By offering services such as hair cutting, coloring, and styling, you can build a loyal clientele quicker than you like. Start by offering your services to friends and family to gain experience and build a portfolio. You can even consider partnering with local salons chains (like Ulta Beauty or Great Clips) or photographers to expand your clientele.
Remember: Building a successful hair styling business requires not only technical skills but also strong customer service skills and business acumen.
8. Interior Designer
Similar to landscape design — many people can buy the furniture and home decor they need to fill their rooms, but few know where to start. Building a portfolio might take some time, but documenting your projects and sharing them online can build a fanbase beyond your wildest dreams.
To start an interior design business, we first recommend trying your hand at decorating your friends’ homes and working with their vision and specifications. One big aspect of interior design is providing fantastic customer service and knowing how to fulfill a client’s design vision while employing your interior design expertise.
You can then take an interior design course to round out your knowledge, such as the one offered by The New York Institute of Art and Design.
Need inspiration? Check out Sandra Cavallo’s interior design Instagram account.
9. Nonprofit Owner
If you dream of devoting your life to a cause you believe in, it might be time to start a nonprofit. You’ll need to incorporate your business and file for 501(c)(3) tax-exempt status — and then you’ll be required to meet ongoing standards of compliance, but the payoff is making a meaningful impact on a cause you believe in.
The best thing is that you can begin a nonprofit easily from home, even before filing for 501(c)(3) status. First, create a nonprofit website (ideally with a .org top-level-domain). Define your mission and goals and determine how you’ll execute your non-profit activities. For instance, if you’re raising money to buy books for local schools, who will deliver them? Which retailer will you use? Start small, then expand.
After that, apply for exempt status so you’re not taxed like a regular business. The profit margins may be smaller, but the job is endlessly rewarding.
10. Color Grader
Got an eye for color? You might be onto something. Color grading is all about transforming footage from okay to awesome. If you're a visual whiz and love playing around with colors, this could be your ticket to a cool career.
Start by practicing with free editing softwares like CapCut Pro or Video Star, and building a portfolio of your work. Share your creations on Tik Tok or Instagram Reels to get noticed.
While there’s no strict certification path, learning color theory and mastering color grading software like DaVinci Resolve is a must. YouTube tutorials can also be a great starting point.
And hey, don’t be afraid to reach out to established colorists for advice or even an internship. Building relationships in the industry can really help you get your foot in the door.
11. Consultant
If you have significant experience in or knowledge of a specific subject, consider becoming a consultant. Perhaps you’re an expert at hiring practices, have a knack for SEO, or have led multiple sales teams to six-figure success. Identify your expertise, market yourself as a consultant, and charge the going rate.
Some consulting industries are more competitive than others, so be sure to complete your research before starting a small consulting business. One way to find out how competitive a consulting niche is by doing keyword search. If your target niche is highly searched or is already dominated by big companies, you may have a harder time breaking in. You can use keyword research tools to uncover keyword volume and local demand.
If there’s room for you to enter the market, the next step is to land your first clients. Be sure to participate in local networking events covering your niche and reach out to potential prospects through cold calling and emailing. Investing in dedicated sales software can also help measure and improve your emailing strategy, as well as keep track of worthwhile leads.
12. Event Planner
An event planning business is an excellent choice if you have great organizational and interpersonal skills, and it’s relatively cheap to start. You might choose to specialize in a specific type of event — like weddings or company meetings — or set yourself up as an event planner of all trades.
The good news is that event planners are always in demand. It’s not an easily automated job, so this small business idea is set to thrive regardless of the digital landscape. To start, you’ll want to look for a platform that will easily allow you to advertise your availability, such as event planner directories like Eventective and WeddingWire.
If you’re highly organized, detail-oriented, and have experience planning large events, it might be time for others to benefit from your skills.
13. Personal Assistant
Personal assistants help business owners and executives take care of administrative tasks. To launch a freelance personal assistant business, you should leverage networking opportunities on LinkedIn and attend small business events at local chambers of commerce. Most local business owners might not even know they need a personal assistant until you market your services to them.
If you’re an organized, highly-detailed person, the life of a personal assistant might be for you. Don’t want to be tied to one office or person all day, every day? Consider becoming a virtual assistant, which allows you a more flexible work environment.
To become an assistant, choose a niche — will you be helping women business owners specifically? Do you have a specific field of expertise, like bookkeeping? A website can also go a long way, and be sure to print business cards for you to hand out during networking events.
14. Consignment Shop Owner
If you have an eye for style but don’t want to invest in the inventory of a brand-new boutique, consider starting a consignment shop. It will allow you to curate a collection of clothing that matches your goals and aesthetic without the overhead of a boutique selling entirely new garments.
The beauty of a small consignment business is that you can now start one online. You can sign up on a platform such as Poshmark, Depop, and even Etsy, then easily start selling your own used fashion from home.
Once you’ve defined your niche — such as vintage clothing, unique locally made art, or colorful shoes — you can begin sourcing new products from your local stores and thrift shops.
15. Caterer
If the personal chef gig is too restrictive for your schedule, consider catering instead. Pick your projects, work on fewer but larger events, and hone in on your time management skills.
Becoming a caterer is a natural step for those who are used to cooking for large events — for instance, you may have already catered your friend’s wedding or brought a 20-person meal to a potluck (that counts, too!).
It’s essential that you have enough temperature-regulated storage for the meals prior to each event, and that you arrange for reliable, temperature-controlled transportation to and from your home kitchen. Alternatively, you can lower your costs by inviting customers to pick up their order at your home.
16. Nail Technician
This one may be a bit controversial but (regardless of how you feel about it) it’s actually one of the most popular services/businesses to date.
If you’re all about attention-to-detail, exercising tons of creative freedom, and building close-knit relationships with clients, designing beautiful nail sets as an at-home nail tech could be the perfect way to turn your passion into a profitable venture. With the flexibility to set your own hours and work from the comfort of your own home, this career path offers a great balance between work and life.
To get started, you'll need to invest in some essential equipment, such as a manicure table, UV lamp, and a variety of nail polishes and tools. Consider taking a nail technician course (Empire Beauty School may be a great place to start) to learn the latest techniques and ensure you’re providing top-notch service to your clients.
Additionally, building a strong online presence through social media and a website (Vagaro is what’s popular these days for independent esthetic businesses) can also help you attract new customers and showcase your skills.
However, with this business idea (just like with most business ideas), you should know that building clientele takes time and effort. I recommend starting off with offering discounted nail sets.
With dedication and hard work, you can 100% turn your at-home nail tech business into a thriving and rewarding career.
17. Boutique Agency Owner
What’s your specialty? Whether it’s marketing, social media, or PR, it might be time to start your own agency. Many other small businesses need this type of help but don’t have the resources or volume to necessitate a full-time position.
To start an agency, you would ideally have worked in your specialty for a number of years. You should also be prepared to interface directly with clients, fulfill their requirements, and temper their expectations (if they want results in an unreasonably short amount of time).
Consider building a small team and learn from other entrepreneurs who’ve successfully started their own agencies, like Duane Brown of Take Some Risk.
18. Coffee Shop Owner
Turn your caffeine addiction into something a little more lucrative. Opening a franchise or buying an existing shop are lower-risk entry points to the coffee game, but they usually require a little more cash upfront. Starting a shop from scratch requires more planning and work — but it also maximizes your earning potential in the future.
A coffee shop is an excellent fit if you already have a full-time remote job and wish to supplement your income with a small business. You can manage the coffee shop as you work at one of the tables, but be sure to have the budget to hire an experienced barista who can pick up the slack.
If you would like to open a coffee shop and run it full-time on your own, you’ll need to undertake barista training, understand worldwide coffee sources, and have excellent customer service skills.
19. Moving Company
A truck, moving equipment, manpower, and the correct permits and insurance are the building blocks of starting your own moving company. Before you buy your first fleet of trucks, however, start small with a moving van and keep your costs low.
Still sound like too much of an initial investment? Consider offering packing services only, which have a much lower financial barrier to entry. You can partner with moving companies and offer to do their packing, or have them refer clients to you.
You could even take a niche approach to the industry as Astro International has by offering international moving services.
20. Home Staging
If you have a flair for interior design, a staging service might serve as your creative outlet and professional calling. You can build a portfolio with little initial investment by staging homes using the owner’s existing furnishings and decor. Most stagers eventually build up an inventory of furniture as they become more established and network with area realtors.
To get your first home staging clients, you should first rely exclusively on networking. Find your local realtors’ association and attend their events with business cards handy. Once you’ve gotten your first clients and built your portfolio, you can begin posting your designs on your home staging website.
If you don’t yet have enough experience, be sure to pursue an interior design course before opening this small business.
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Home Business Ideas
These home business ideas give you a few more business options that are either based at home or online.
1. Coding
Frontend, backend, and every type of code in between, this skill requires no in-person interaction with your clients. But one skill you’ll want to carry over from the in-person world for this type of business is active listening. It can be easy to zone out while building a product, but developing a connection with the client is just as important as developing the code for their website.
If you keep the client top of mind when you can’t be around physically, you can ensure that you’re meeting their development needs with your coding work.
2. Vending Machine Owner
Since 2015, the growth rate for vending machine businesses has increased 1.4%. Even as social distancing restrictions are still in place, this business can still be lucrative if you choose the right locations. High-traffic is key — places like hospitals, schools, and community centers are smart places to start placing your machines to generate enough revenue to cover cost and turn a profit.
3. Social Media Manager
If you're always up-to-date on the latest trends and can whip up an engaging post in two seconds flat, social media management could be your calling.
As a social media manager, you can use your skills to manage the social media accounts for companies and even individuals. Influencer marketing has become more common and many influencers rely on marketing agencies or employees to help them run their social channels.
And let's not forget about AI! It can be a total game-changer for scheduling posts, analyzing audience data, and even generating content ideas.
According to HubSpot’s 2024 Social Media Marketing Report, 51% of marketers say generative AI is most helpful in creating social media posts (i.e., copy, content calendars, etc.), and 58% say that's what they mainly use generative AI for. Check out the chart below for some additional insights that may skew you towards pursuing social media management professionally:
In short, using AI for social media management is sort of like having a super smart right-hand man to help you crush it. And if that’s the case, it sounds like a pretty convincing career to me.
4. Data Entry Clerk
Many businesses seek data entry clerks to help them enter information into their computer systems and spreadsheets. If you have strong computer and typing skills, this might be the business for you.
5. Audio or Video Editor
As of 2024, there are more than 5 million podcasts available to listeners. For this reason, brands are turning to audio and visual content to connect with consumers. The catch is that many don‘t have the time to invest in the production of this content, or they don’t have the skills to do it. Audio and video editors are in demand when it comes to producing quality content for hungry audiences.
6. Voiceover Artist
Speaking of podcasts and videos, many content creators recognize the value and level of professionalism that great voice talent can bring to a project. There are gigs out there for podcast intros/outros, narration for explainer videos, or even voice work for audiobooks.
7. Dog Walker, Groomer, or Trainer
Licensing and insurance will be the two most important factors in opening a dog walking, grooming, or training business, but your canine colleagues will surely make up for the initial red tape. To test the waters before jumping in, consider walking dogs through companies like Rover. Ready to run your own show? Consider a franchise like Dogtopia.
8. Food/Restaurant Reviewer
Hey… if Keith Lee can do it, you can, too.
If you’re a foodie with a passion for sharing your culinary experiences, starting a food reviewing business could be a delicious way to earn extra income. Whether you want to focus on local restaurants, specific cuisines, or niche food trends, there’s sincerely something for everyone in the world of food reviewing.
To get started, consider building a strong online presence through a blog (Substack or Medium.com have been hot recently), social media channels (Instagram Reels or YouTube Shorts), or a dedicated food reviewing website. Share your honest and informative reviews, accompanied by high-quality photos and videos. Then, as you build your audience, engage with them by responding to comments and participating in online food communities.
As you build your reputation, you can explore opportunities for collaborations with restaurants, food brands, and other food influencers. Additionally, you might even consider offering consulting services to restaurants. As a food influencer, the world is really your oyster. All puns intended.
Online Business Ideas
If you want a business idea that you can run entirely online, check out the ones below. These ideas are ideal for those looking for a passive income stream. In other words, you shouldn’t need to do too much manual work to launch these businesses from your home or preferred business location.
1. Become an online reseller.
To become an online reseller, all you need is some business savvy and some funds to invest in product stock from manufacturers — or, of course, the willingness to sell your own used items. Generally, this is a low-touch but high-performance way of creating a passive income online business.
Online resellers usually use a platform, such as Facebook Marketplace or Amazon Sellers, to sell either their own or manufacturers’ stock. The benefit of using Facebook Marketplace is that you can begin today with your own Facebook account, and simply list items that you already own.
Interested buyers typically drive directly to your home for pick-up — but if you’re not interested in human interaction, you can leave it outside and have the buyer pay via an online platform.
Amazon Sellers requires a little more up-front investment, but the yield is usually higher and you can turn your Amazon reselling business into a more passive income stream. Amazon allows you to buy stock from various manufacturers, which they then keep in their warehouses. When an Amazon user buys from you, Amazon will fulfill that order and then give you a substantial cut.
2. Try affiliate marketing.
An affiliate marketing business is a great fit if you already own a website or a blog you wish to monetize. I’ve already shared how blogging is a great business to start — if you’ve already bought a domain name and begun writing content, then using it to start your affiliate marketing business is a great option.
Affiliate marketers create blog posts and content that contain affiliate links. When a user clicks on that link, a cookie is added to their browser that tracks their activity for a specified period of time. If they make a purchase at the affiliate website, then you get a commission — usually recurring, if you’re selling subscription products.
There are countless affiliate marketing programs for you to start your online business. These programs come with many benefits, such as pre-made advertisements and lazy copy for you to use.
To create a viable affiliate marketing online business, you should choose the right blog niche, such as technology, household decor and organization, or fitness, and then find affiliate marketing programs that offer products your readership would be genuinely interested in.
3. Become a content creator or influencer.
Instagrammers, YouTubers, podcasters, and TikTokkers with more than ten thousand followers can eventually turn their accounts into a small online business that generates passive income.
As a content creator or influencer on social media, you can not only earn money from sponsored partnerships, but you can monetize your audience in other ways, such as creating Subscriptions on Instagram, allowing companies to advertise on your YouTube channel, or creating a paid-only newsletter.
Becoming an influencer or content creator takes hard work, but it can be a fun way to create a small online business, assuming you’re posting content that you enjoy creating. First, you should choose a niche, such as thrifted fashion, work-from-home hacks, or even industry tips. Then, you should learn how to become a social media influencer and digital creator, then create a social media content calendar.
Also, (again) AI can be a total lifesaver here. According to HubSpot’s 2024 Global Social Media Trends Report, here are the most actionable ways people are using generative AI:
- Getting ideas and inspiration
- Writing copy
- Repurposing content for various platforms and different audiences through tone/format
Most importantly, have fun with this online business idea as you give it a try. The good news is that it has little overhead — all you need is a willingness to spend time on social media content creation.
4. Open a dropshipping store.
We’ve mentioned dropshipping a few times already, but this is such a great online business idea that it’s absolutely worth mentioning again. Dropshipping businesses don’t manufacture what they sell, or even buy stock from manufacturers in advance. Instead, wholesalers fulfill the order directly after a buyer places an order through your website.
Opening an ecommerce store can be intimidating for those who don’t want to deal with inventory management or supply chain logistics. Dropshipping is the best alternative.
The only thing you need is the willingness to invest in an ecommerce website builder and the ability to manage relationships with local or international manufacturers. From there, you need to only publish your site and advertise your brand via ecommerce marketing.
Learn how to start a dropshipping business here, with examples.
5. Sell print-on-demand products.
Print-on-demand (POD) is another way to start a dropshipping business, except it’s a little more frictionless because most POD services allow you to create a storefront right on their website, instead of you needing to look for a separate ecommerce site builder.
With a POD online business, you design unique artwork. The print-on-demand provider will allow you to place that design on t-shirts, hats, tote bags, phone cases, and more. You do not keep any inventory; instead, the POD provider will print it only after a buyer makes an order, then ships it directly to them.
The only thing you need to start this small online business is a penchant for design and the budget to pay for a print-on-demand subscription (although most providers are free, and they simply take a cut of the sale). Get acquainted with design principles and color theory, and you can get started with this business in no time.
6. Become an independent author.
Think becoming an author is only for those who are extremely lucky? Think again. Whether you write historical epics or self-help guides, chances are that there’s a market to read your work, and you can now easily publish it online.
I recommend editing and proofreading your book, or hiring someone to do it, before self-publishing it. Then, it’s as simple as signing up on a self-publishing platform such as Kindle Direct Publishing or Barnes & Noble Press, uploading your file and cover, and pushing it live. You’ll enjoy benefits such as large royalties (up to 70%) and the ability to unpublish the book at any time, in case you find a typo or another change you’d like to make.
To get this online business idea off to a strong start, invest in an author website, spend some time doing social media marketing, and learn the basics of book marketing.
7. Sell downloadable digital products.
Downloadable journals, templates, art prints, designs… Some people would simply prefer to print these at home, instead of paying for the full price of the paper and the design.
Downloadable digital products can be a profitable small business idea for those who are already design-savvy or who are willing to learn how to use an online design tool.
But if you’re not too crafty, you don’t need to create full-on journals or beautiful art prints, either; you can create templates for <a href=" https:="" www.canva.com="" creators="" "="" rel="noopener" target="_blank">marketplaces such as Canva. There, folks are able to customize a base design to their specifications, so you don’t have to worry too much about creating something specially beautiful — it’s more about functionality and customizability.
AI can be revolutionary for this small business idea, too. It truly can help you with everything, from creating product descriptions to designing eye-catching graphics. Plus, AI-powered tools embedded in design programs (wink wink, Canva) can help you create designs quickly, without hassle.
If you plan to create digital products that buyers can print at home, think about printing specifications, such as recommended paper size, paper weight, PPI (pixels per inch; a higher PPI results in better print quality), and so on. It’s essential to create a positive customer experience, even if users are ultimately responsible for what the final result looks like.
8. Publish a subscription-based newsletter.
I’ve already discussed becoming an independent author, but if long-form writing, such as novels, seems out of reach, you can always go for something much shorter and simpler: Newsletters. And the best part about paid newsletters is that you typically don’t need to have a separate website and blog; instead, you can sign up on a platform and begin publishing right away.
A website can, of course, benefit you, but the core of your revenue will come from the newsletter itself.
With newsletter monetization platforms such as Substack or even Patreon, you can publish shorter content that features your opinion, experience, and expertise. I recommend pairing this small business idea with a robust social media marketing strategy, where your followers can learn more about you and be swayed to subscribe to a gated newsletter.
Choose a niche you’re passionate about, and this online business idea can feel less like work and more like a profitable hobby.
9. Create an online course.
If you want to monetize your expertise a little further for your online business, then creating an online course is the best choice.
To create a course, you’ll need to sign up on an online course platform such as WordPress or Teachable, sketch out a curriculum, film your lectures, and create worksheets and guides. You can be as hands-on or as hands-off as you’d like, but to make this online business as passive as possible, you’d ideally record all your lectures at once and allow users to access them by paying a premium fee.
If you’d like to try your hand at it first, you can try publishing a course on a platform such as Udemy and see if it feels viable to you. To become an online course teacher, you don’t need a specific level of education, but you should have a strong grasp on the material you’re teaching and a strong set of customer service skills, as well as software to effectively handle inquiries or course refunds.
10. Transcript videos, shows, and podcasts.
A freelance transcription business is an excellent idea for those who speak only one language and are passionate about improving communication. Transcribers listen to speech, write it out — usually verbatim — and deliver it to the original publisher in an organized document.
Oh, and AI can definitely boost your productivity here. It can automatically generate a basic transcript, which you can then clean up and polish. It's like having a super smart assistant to speed up the process. Plus, with AI extension tools like Otter.ai and Riverside, you can handle more projects and earn more money.
This small online business is a good fit for those who are looking for a part-time side business. You should be able to type quickly and have a good listening ear. Indeed has listed the top transcription companies where you can get your foot in the door.
Once you understand how the industry works, you can consider opening your own small transcription business and offering services on freelancer marketplaces such as Fiverr or Upwork.
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Easy Businesses to Start
Whether you’re looking to start your venture today or you simply don’t want to jump through the normal hoops of launching a small business, the below ideas are extremely easy to start — so easy, all you’ll need to do is sign up on a website or tell your friends about your services.
1. Vacation Host
Have you ever used a home-sharing service instead of a hotel? You could make a living by hosting visitors in your own home or renting out a room. Consider becoming a host with companies like Airbnb.
To become a vacation host, you don’t need any special skills except friendliness, courteousness, and agility (in case of guest emergencies or language barriers). A customer service course will prepare you to welcome guests and give them a pleasant stay.
You’ll need to invest in supplies and toiletries, such as new bedding and one-time soaps and toothbrushes, but the overhead is relatively small, and you can stop at any time.
2. Pet Sitter
Do you really, really love pets? Consider becoming a pet sitter. While the pet's owners are away on vacation, either host their pet at your home or make visits to their home. Join a pet sitting service like Wag or Rover to get started.
If you start a pet sitting business, be sure to have some experience with dogs, cats, and other household pets. You should also choose a niche based on timing. For instance, do you prefer long-term arrangements? You can market yourself as an excellent vacation pet sitter. Do you only do single afternoons, or only on weekends? You can pull in clients by telling them you’ll take care of their pets during their dates or weekend trips.
3. Rideshare Driver
If you didn’t know this already, rideshare driving has become a popular way to earn extra income, offering a flexible schedule and the potential for substantial earnings. So, if you're looking for a low-investment business venture that allows you to be your own boss, it might be a great fit.
To get started, you'll need a vehicle that meets the requirements of the rideshare platform you choose (e.g., Uber, Lyft). You’ll also need to pass a background check and obtain any permits or licenses.
Once you’re approved, you can start picking up passengers, earning money, and experiencing the thrill of the open road.
Just don’t get in any accidents.
4. Blogger
If there’s a topic you have a heavy interest in, then there’s an audience out there with a heavy interest in it too. Affiliate marketing, sponsored content, and co-marketing are some ways to make money once your blog develops a following.
Blogging is one of the most accessible small businesses to start, and there are countless niches to choose from. That said, because there are many blogs online, you’ll need to learn blog SEO and keyword research to ensure your audience finds you. That way, you actually make money out of your blogging efforts.
The great news is that a small blogging business has a ridiculously low overhead. All you need is a custom domain and your time for writing blog posts. Although finding the right topic ideas and outlining your posts may seem challenging at first, especially if you’re new to writing, you can let a blog ideas generator do most of the grunt work for you.
These tools leverage artificial intelligence to help you brainstorm ideas and set up your content structure. That way, you can kickstart your creative juices and begin writing about what you love right away.
5. Financial Advisor
Becoming a financial advisor could be your next calling, especially if you’re good with numbers and people. Imagine guiding folks towards financial security and helping them achieve their dreams. It's a pretty pleasing gig.
To get started, you'll need a solid understanding of investments, taxes, retirement planning… the works. But building trust with clients is the key here, so strong communication skills are also essential.
Of course, you'll need the right certifications to be a financial advisor. Things like the Certified Financial Planner (CFP) designation can really boost your credibility. And don't forget about networking! Building relationships with other financial professionals can open doors and help you grow your client base.
6. Ecommerce Store Owner
Do you create, collect, or curate anything special? Consider starting an ecommerce store and turning your hobby into a full-time job. Whether you need somewhere to sell all that pottery you’ve been making, or an excuse to search for the sports memorabilia you love tracking down, an ecommerce store can make it financially viable for you to pursue your passion.
Starting an ecommerce store is simple and easy. You can set up a shop using an ecommerce website builder, all of which start at a minimal monthly subscription (some even start at free). Be sure to take good photos of your products and write descriptive product pages.
If you don’t have inventory, you can always own an ecommerce store by using dropshipping. Instead of creating and shipping your products yourself, you’ll instead partner with a dropshipping website and have them mail out the orders directly to your client.
7. House Cleaner
With a low barrier to entry, house cleaning can be a great way to start doing what you love — soon. Consider advertising to homes in your neighborhood and get more bang for your buck by earning a few small businesses as clients as well. They’ll usually bring in a higher paycheck for a similar amount of work.
To become a house cleaner, you should be prepared to invest in cleaning supplies and accessories, or be willing to use your own. If you plan to serve small businesses, you should buy industrial janitorial supplies so you can get work done more effectively.
Need some inspiration? This small business cleaning service grew virtually overnight on Instagram after their content went viral during the pandemic.
8. Packing Services Facilitator
Moving is always a pain, and many people hire the entire packing process out. As a packing services facilitator, you’ll be going to people’s homes and packing up their smaller items into organized boxes. To start this business, you must be comfortable with face-to-face contact and with manual labor.
You can begin this business by advertising in your own neighborhood. Once you’re ready to expand, consider partnering with a local moving service that will refer new clients to you. That way, you’ll have a steady stream of clients, and you won’t have to invest in a moving truck (the moving service will take care of that for you).
Business Ideas for Students
1. Etsy Shop Owner
Creating novelties by hand is a fun and unique way to start a small business, and you can easily sell them via Etsy. Whether you make jewelry, knitted comfort items, or even custom wigs, there’s probably a market for your products and an Etsy buyer who’s ready to purchase.
This idea is excellent if you’re already an expert in the craft you aim to sell. That way, you don’t need to pursue additional education or certification courses. Once you set up your Etsy store, which is free, tap into your audience with creative marketing on social media and optimize your website using keywords that describe the products you make.
2. Tour Guide
Love the local history of your city or state? Consider becoming a tour guide. Sure, you’ll need to conduct plenty of research to be able to do the job well, but that’s half the fun. Set yourself apart by offering tours that speak to a specific niche of your community’s history.
You can start a tour guide business easily. First, decide what your specialty will be. Some tour guides, like the ones at Freedom Trail in Boston, offer historical walking tours of their town’s most haunted spots while others curate guided foodie tours for guests to get a true taste of the city.
Maybe you love the outdoors and are an experienced backpacker — you can then offer hiking tours. To begin, use a platform such as TripAdvisor or Airbnb, where you can sign up as a tour guide provider. Remember to launch a website, and to file for a sole proprietorship status.
3. Online Class Instructor
Tutoring is often done in-person and with one client at a time. But thanks to remote work software, teaching an online class offers more flexibility than ever for folks interested in educating others.
English is a typical subject for online classes because of how many people want to learn it. But anything that you have a mastery over could be translated to a virtual class. From American Sign Language (ASL) to music theory lessons, virtual teaching is an easy way to spread the wealth of knowledge (and to make money while doing it).
4. Small-Batch Goods Seller
Fun fact: There are many products you can learn how to make at home without any preservatives, chemicals, or toxins, and for cheap.
Candles, soaps, shampoos, moisturizers, and other body/home care products are some examples of unique goods you can create and tailor with custom scents.
By offering high-quality, handcrafted products, you can build a loyal customer base and differentiate yourself from competitors.
5. Makeup Artist
Many people prefer to have a professional do their makeup because they lack the proper products or just the skills. It may be for a special occasion, photoshoot, or video shoot, or another event. But as a professional makeup artist, being able to do a variety of different looks will make your business more attractive to more customers.
You should also consider honing in on a specific niche. For instance, you might do wedding makeup exclusively, or even editorial makeup could be your shtick.
To run a successful makeup artist business, you’ll need to be social media savvy. Instagram in particular is an excellent platform to advertise your services and get new clients. Again, Vagaro is also a wonderful place to promote your makeup artistry.
6. Professional Organizer
A lot of people struggle with clutter or disorganization in their homes and offices. It can be a large undertaking to create organized systems and habits. Grab a lot of storage bins and a label maker and get started.
To become an organizer, you’ll first need to have the chops: Is your own home organized? Do you enjoy making order out of chaos? Then, launch a website to market your services locally. Be sure to create local listings to ensure people find your business, including listings on Angi, Houzz, and Thumbtack.
Meg Golightly, founder at Gosimplified, has made this small business idea into a successful career.
Creative Small Business Ideas
When it comes to exploring creative small business ideas, it’s essential to tap into your unique talents, passions, and interests to help your venture stand out in the market.
Creativity is a powerful tool; with the right approach, you can turn your innovative concepts into successful businesses. Finding inspiration in your passions and strengths is crucial to building a business that resonates with your audience.
Look for opportunities to blend your creativity with market demand by offering unique products or services that cater to specific niches. By aligning your passion with market trends and consumer needs, you can carve out a distinctive space for your business and create a meaningful impact in your industry.
I tapped our awesome Trends & Research experts for outside-the-box ideas to inspire your entrepreneurial journey. Here are some data-backed creative small business ideas to get you started:
1. Branding Consultant
Every company, big or small, needs a strong brand identity to stand out. That’s where you come in. As a branding consultant, you’re the architect of a company’s image, shaping how people perceive and feel about them.
The best part? You don't need a fancy office or a huge team to get started. All you really need is a keen eye for design, a deep understanding of marketing, and a knack for storytelling. With a laptop and a solid internet connection, you can start building your client base.
Now, while certifications aren’t strictly needed to start your branding consultancy, they can definitely boost your credibility. Consider courses or certifications in marketing, branding, or design. Places like HubSpot Academy and Skillshare offer a variety of online courses.
Also, building a strong portfolio of your work is crucial. Even if you haven’t worked with paying clients, you can practice by creating brand identities for your favorite companies. This will not only showcase your skills but also help you refine your ideation process.
2. Crochet/Knitwear Designer
Love getting lost in a good crochet or knitting project? Turns out, your hobby could be your next money-maker. If you’ve got the gift of creating individualistic, stylish pieces, you might be onto something.
Designing your own crochet or knitwear and selling your patterns or finished products could be a super rewarding venture. Imagine seeing people wearing something you created… That's pretty cool, right?
Building a following on social media can be a great way to showcase your work and connect with potential customers. Plus, TikTok is a great place to gather free resources on easy patterns and beginner’s best practices, from preserving materials to where to get the best bang for your buck.
3. Tattoo Artist
So, you’re thinking about turning your love of art and ink into a full-time gig? Well, you’re in luck. Tattooing can be a really enjoyable career, both creatively and financially.
First off, there’s a huge demand for tattoos. From stick and pokes to fine line tattoo art, getting a tattoo is becoming as normal as getting a haircut in most major cities. This means there’s a steady stream of potential customers out there. Now, tattoos are indeed a bit of a luxury item, which means people are often willing to pay a premium for good work. That’s where you come in. If you’ve got the skills and can build a solid reputation, you can command some pretty decent rates.
Another cool thing about the tattoo industry is that it’s relatively low overhead compared to other small businesses. Sure, you’ll need supplies and a clean workspace, but you don’t need a huge storefront or a massive inventory. This means more of your earnings go straight to your wallet.
So, is your head buzzing with small business ideas yet? After all that brainstorming, you’ll need a practical plan to get started with your new small business.
Next, let’s talk about how you’ll start your small business, right from your own home.
How to Start a Small Business at Home
1. Identify your small business idea.
Whether you choose an option from the list above or have another idea up your sleeve, it’s important to have the experience, training, or skills necessary to be successful.
Want to run a daycare but have never even visited a successful daycare center? Spend time conducting research to learn whether this is really the right fit for your experience, interests, and target audience.
HubSpot’s Business Startup Kit could also be a hassle-free, easy way to begin ideating about your business plan, goals, and how to identify your target market.
2. Start as a side business or hobby.
Can you get your business off the ground as something you do in the evenings or on the weekends (a.k.a. a side job)? This allows you to make some mistakes, test the market, and understand whether your idea has legs before you quit your nine-to-five job and lose your primary income.
3. Decide on your software.
You’ve got a lot of things on your plate when first starting up. But one step that’s critical (and often forgotten by first-time entrepreneurs) is deciding on the software that can help you be more efficient as your business grows.
Every business is different — but almost all companies can use software to help with analytics, project management, accounting, bookkeeping, email marketing, and other basic day-to-day tasks.
One of the most important software tools every small business should utilize is a free all-in-one CRM platform to keep track of important customer information in one central database. It will help align your team and make sure you stay organized as your business grows. Learn how to pick the best CRM for your small business.
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4. Create a business plan.
No business plan? No business. Particularly if your small business idea requires investors, you'll need to draft up a business plan to provide an overview of your market positioning, your financial projections, and your unique competitive advantages. You can download HubSpot's free business plan templates for free to get started.
Your business plan should include the following elements:
- Executive summary: A high-level overview of your company and market placement.
- Business model: Outline what your business does, who your business serves, and how your business is structured. You should include a description of what products and services you offer, and how they meet the needs of your customers.
- Market condition: A summary of pertinent competitor information. Determine the strengths and weaknesses of your closest competitors.
- Products and services: Use this section to describe your products and services in detail, and outline what differentiates your product from others in the market.
- Operations and management: Outline your business’ organizational structure, key roles, and responsibilities.
- Marketing and sales strategy: This section should describe how you will market and sell your product. Include information on your ideal customer, how you plan to position your offering, and your sales strategy.
- Financial plan: Create a detailed outline of your business financials. Include your start-up costs, your initial financial productions, and how you anticipate generating funding.
- Appendix: Once the above pieces are complete, end the document with an appendix summarizing your business plan.
5. Decide whether you’ll be an LLC or sole proprietorship.
Two common legal structures for small businesses are limited liability corporations (LLCs) and sole proprietorships.
An LLC is a more complex business structure than a sole proprietorship and can include individuals, corporations, and other LLCs as members. Additionally, LLCs are not subject to a separate level of tax and offer the business owner liability protection and tax advantages. LLCs are formed on a state-by-state basis.
Sole proprietorships are businesses owned and operated by one person and are not identified as a separate entity from the owner by the government. While a sole proprietorship is the simplest business structure, sole proprietors are personally liable for their business.
Besides an LLC or sole proprietorship, there are a few other options for you to consider.
Sean Flannigan, Sendle's Content Manager, says, “While many small businesses might be best served by choosing an LLC or sole proprietorship, there are a few other options.”
“Partnerships are great for businesses operated by several individuals. It hews most closely to a sole proprietorship in that the individuals take on the business liability and pay taxes on a personal level.”
He adds, “To completely avoid personal liability, small businesses might choose to incorporate as a corporation, S corporation, or B Corp. S corporations avoid corporate taxation whereas B Corps must meet a threshold for public benefit and accountability.”
Additionally, Flannigan says, "There are tons of great reasons to become a B Corp beyond just doing good business. All that said, many small businesses that aren't aimed at super-fast growth choose to go with an LLC to keep things simple while shielding owners from too much liability."
Learn more about choosing the right structure for your business from the Small Business Administration.
6. Create a business bank account.
Once you have a legally formed business and have been issued an Employer Identification Number (EIN), open a bank account specifically for your business. Having a business bank account is essential for keeping your personal and business finances separate which can help you gain an accurate picture of your business’s cash flow and financial health.
Additionally, keeping your personal and business finances separate makes bookkeeping and tax preparation easier.
Many banks offer business checking and savings accounts. Business checking accounts typically do not have a limit on the number of transactions that can take place, and issue a debit card that can be used for making business purchases. However, these checking accounts do (thankfully) not accrue interest.
Business savings accounts typically earn interest over time but have a limited number of transactions that can occur each month. When you’re just starting out, look for a business bank account that does not have a minimum balance requirement so you are not penalized for having low funds as you work to build your business.
7. Determine if your business idea works well from home.
Ask yourself whether your business idea will work well from home. Some businesses simply aren’t suited to be based from home. If you want to run a dog boarding center but live in an apartment without a backyard, you might want to consider a dog walking business instead.
8. Set up an office.
If your business idea is well-suited for being run from home, it’s still important you have a designated workspace. While a home office might not be possible, consider setting aside a corner in your living room or putting a desk in your bedroom for a space that inspires you and creates the conditions for success.
Need a more professional space? If you conduct client-facing work requiring you to be on video calls, no one wants to see your rumpled sheets in the background.
Check out local coworking spaces for memberships that earn you access to conference rooms, desk space, and more. WeWork and PeerSpace are great places to start looking.
9. Get to work!
You’ve put in the hard work, but I’ve got some bad news — it’s only going to get harder. But most entrepreneurs will agree that the payoff of being your own boss, making your own hours, and working on projects that you’re passionate about will pay dividends for the rest of your life.
Starting a Small Business: FAQ
What are the types of small businesses?
The types of small business structures are sole proprietorships, partnerships, limited liability companies (LLCs), and corporations.
- Sole Proprietorship: The simplest type of business structure is a sole proprietorship, which is also the easiest to start. As a sole proprietor, you are personally responsible for the business's liabilities and profits, and you have complete control over your business. If you are a solopreneur, you are automatically considered a sole proprietor.
- Partnership: A partnership is a business model involving two or more individuals who agree to share the business‘s profits and liabilities. Each partner contributes to the business and shares the risks and rewards. It’s essential to have a partnership agreement that defines each partner's roles and responsibilities to ensure clarity and prevent potential misunderstandings.
- Limited Liability Company (LLC): An LLC, or limited liability company, is a common option for small businesses because it protects its owners by separating personal assets from the company's liabilities. To form an LLC, the business owner must file the required paperwork with the state.
- Corporation: A corporation is an independent legal entity distinct from its owners. It provides limited liability protection to its shareholders, who are not held personally accountable for the company's debts. Corporations have formal requirements and often raise capital by issuing stocks or shares.
Which business type is best?
The best business type is a limited liability company (LLC). Operating as an LLC means that your personal assets are separate from your business assets. If your business goes bankrupt, your personal holdings won’t be affected. That said, it’s also one of the costlier types, requiring a fee paid to the state.
The easiest business type to start is a sole proprietorship. The main downside is that there’s no differentiation between you and your business.
It's crucial to seek advice from legal or accounting professionals to determine the best business structure based on your unique needs and objectives. Each structure has advantages, legal requirements, tax implications, and flexibility considerations.
How do I create a business idea?
To create a business idea, determine your skill set, work preferences, startup budget, and available resources. It’s important to strike the right balance between what you can feasibly offer and what you can feasibly afford in the short and long term.
We recommend starting with your skill set so that you can easily determine the niche in which you can effectively compete. For instance, if you have ample experience as a writer, you might consider starting a freelance writing business. But if you know you’d prefer to work with clients face-to-face, you might choose to start a ghostwriting business instead. That’s why it’s so important to take your work preferences into account, as well.
After that, take a look at your budget and determine the type of business you can start based on the resources at your disposal.
For instance, you might not be able to afford a physical office or location, so a location-based business will likely not be a good fit. In that case, starting an online business is your best option.
What resources or tools can I use to refine and validate my business ideas during the brainstorming process?
Online market research tools like Google Trends, Keyword Planner, and SEMrush can provide insights into market demand, competition, and keyword trends related to your business niche. Industry reports and market analyses from reputable sources such as IBISWorld, Gartner, Statista, and industry-specific publications can offer valuable data and trends to inform your decision-making. Ensure you know the industry risk before embarking on your small business venture.
Additionally, joining entrepreneurial communities, forums, and social media groups can provide opportunities to seek feedback, network with like-minded people, and gain insights from experienced entrepreneurs. Finally, consider conducting surveys or interviews with potential customers to gather feedback and validate your business concept before investing significant time and resources.
What are some of the most successful small businesses?
Every small business has the potential to be successful and profitable, provided it’s backed by a strong product-market fit and a robust business plan. These two elements are essential. Maybe postnatal services are one of the most successful small businesses to launch, but if you live in an area with declining population or a large elderly population, then that small business idea won’t yield a high return on investment.
Think carefully about the market where you’re launching your business, and you’ll be more than likely to see lasting success.
What are the top growing small businesses?
The top growing industries are healthcare support, technology, personal care, food preparation, and community and social service. As such, launching a small business in any of these fields is bound to yield a high return on investment, but remember to take your target market into account.
Here are some small business ideas for each of those industries.
Healthcare Support
- In-home care assistant
- In-home elderly care provider
- Psychological care provider
- Prenatal and postnatal support specialist
Technology
- Freelance programmer or web developer
- Freelance IT support specialist
- Freelance cybersecurity expert
Personal Care
- Hair stylist
- Nail technician
- Beautician
Food Preparation
- Personal chef
- Food truck owner
- Food delivery
Community and Social Services
- Non-profit owner
- Education specialist
- Nursery
How do I fund a small business?
If you are looking to fund your small business, there are several options you can consider, including:
Bootstrapping
Bootstrapping is building a business from scratch with limited finances, relying on personal savings, borrowing or reinvesting early profits. The main advantage is you have control over your vision and decisions, which allows you to innovate and adapt without being beholden to investors' demands.
Small Business Grants
Small business grants are a great option for smaller companies seeking initial support without the need for traditional venture capital routes. These grants offer modest funding ranging from a few hundred dollars to substantial sums.
They‘re available from government agencies, nonprofits, or corporate social responsibility programs. Unlike loans, grants don’t require repayment, and they also don't entail equity stakes like traditional investors.
Angel Investors and Venture Capital
As an entrepreneur with a great business idea but no financial resources, you can seek funding from angel investors or venture capitalists. Remember to present a compelling business plan to increase your chances of securing funding.
Besides financial support, these investors can offer valuable expertise, industry connections, and resources to help your business grow. Leverage online platforms and networking events to connect with potential investors and achieve your goals.
Bank Loans and Lines of Credit
You can approach banks or credit unions for small business loans or lines of credit, leveraging your business plan and credit history.
SBA Loans
You can explore loan programs offered by the U.S. Small Business Administration (SBA) designed to assist small businesses with financing needs.
Alternative Financing
As a small business owner, you may find securing traditional financing options, such as bank loans, challenging. However, there are other ways to finance your business.
One such option is microlending, where you can borrow money from individual investors through online platforms like Kiva. Another option is crowdfunding, where you can raise funds for your business by asking a large group of people to contribute small amounts of money. Crowdfunding platforms like Kickstarter and Indiegogo are good places to start.
What are the best small business grants?
Here are 19 small business grants you can apply to today. Eligibility criteria vary by provider, so make sure your business aligns with the grant's size, industry focus, and target demographics before applying.
How does copyright apply to my small business?
Copyright laws offer legal protection to creators of original works, allowing creators to control the use and distribution of their creations, which can include books, music, artwork, designs, and software. As a small business owner, you‘ll need to be aware of copyright law since you may encounter copyright issues if you create any original content, such as a brand logo, website content, blog posts, videos, or marketing materials. It’s important to ensure that you don't infringe on the copyright of others and to protect your own creative assets.
How can I protect the copyright of my creations?
Though copyright protection is automatic when you create something original, taking additional steps to protect your work is a good idea. Here are a few essential tips:
- Include copyright notices. Adding copyright notices on your creative works (e.g., “Copyright © [Year] [Your Business Name]”) helps deter potential infringers and informs others that your work is protected.
- Register your work. Registering your work with the appropriate copyright office can provide additional legal advantages and may be necessary in certain situations to enforce your rights in court.
- Consider licensing your work. Licensing allows you to permit others to use your work under specific conditions while still retaining your ownership rights. You can create licenses that determine how others can use your creations and even charge licensing fees.
Getting Started With Your Next Small Business Venture
Selecting a small business idea to work on is a personal decision. Money is important, but you’ll need more motivation than that to keep going.
Bounce ideas off your friends and family until you reach the perfect idea that works for your schedule, fulfills your life’s passion, and makes financial sense.
Don’t be afraid to ask for help throughout this process — and remember to have a little fun while you’re putting in the work.
Editor's note: This post was originally published in March 2024 and has been updated for comprehensiveness.
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