Blogging is a powerful inbound marketing tool not just because it helps you educate prospective customers. Blogging also provides search engines with fuel they love: fresh and original content. In our State of Inbound Marketing Report , we discovered that companies with more indexed website pages generate more leads on a monthly basis. Blogging is one of the best ways to help a business add more indexed pages, boost search engine traffic, and therefore, generate more leads.
Unfortunately, many businesses invest the time and effort in creating blog content but don't take the time to optimize their blog and its content for search engines . The folks over at SEOmoz created a great infographic dedicated to blog SEO.
Marketing Takeaway
Blog SEO is important to your inbound marketing goals. Set aside a few hours to assess your blog's SEO using the information from the infographic above. How can you improve the search engine optimization of your blog? Once you have pinpointed areas for your blog's SEO improvement, then outline a plan and create a timeline for fixing these weaknesses. Look at your organic search engine traffic to your blog before, during, and after your improvements to determine the impact of your work.
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Joe 12:17 PM on August 02, 2011
Lot's of useful information in this piece. Thanks for the great reminders. Sometimes we think we have all we need, but sometimes forget the small things that make a difference.
Craig S Kiessling 12:42 PM on August 02, 2011
Just curious why that wording...Very awkward. Wouldn't it be better to say "How to Optimize a Blog for Search Engines"?
Vlad Piersec 6:57 AM on August 04, 2011
You could just eliminate "Don't overdo links". I don't know how many bloggers have you seen lately who have more than 100 links per page... This is just intuitive for every blogger. Also outbound links: help your visitors, create the possibility of someone linking back to you and "tell" search engines what your text is related to.
This "keep your link juice" tactic is so 2000's.
Ryo Yamaguchi 4:10 PM on August 04, 2011
Lot's of great info here--really, really specific and practical. I never knew that 768 pixels number and really never considered arranging content according to the fold. Learning everyday over here!
didik anak 11:12 PM on August 07, 2011
lot of thing i need to learn and make use of it(implement it) for successfull blog. it would be useless that spend thousand of dollar but not make it SEO.Langsing