So wait -- you
don't
want to win the award for the worst blog post ever written? Okay, I'm not sure if there's an actual award, but there are some easy things you can do to make sure your blog never gets read or does anything to benefit your business. So if you want to kiss that SEO juice and those
precious blog leads
goodbye (or if you just want to learn what to avoid), here are our top 10 tips for writing a terrible, horrible, no good, very bad blog post...
10 Tips for Writing the Worst Blog Post Ever
1. Write a boring, non-descript headline.
Instead, what your headline
should
do is three things: capture potential readers' attention, entice them to want to read more, and concisely explain what they'll get in return from reading it.
2. Talk all about your products and services (and how awesome they are).
Making your blog posts overly promotional and product-centric is a great way to turn off your readers. Focus your efforts on
writing educational content relative to your industry
that helps your readers solve problems they have or explains how to do something they don't know how to do.
3. Write for someone other than your target audience.
You should have a sense of who your blog's target audience is.
(Hint: It should align with the target audience for the products/services you offer.)
If those people wouldn't find your blog content interesting and valuable, or if you're writing for someone other than your target audience, you definitely have a problem.
4. Have nothing remarkable or helpful to say.
Creating remarkable content means people will want to
remark
, or talk, about it. If your content is boring, unhelpful, or nothing to write home about, you might need to spice up your writing style or choose a different topic.
5. Format it as one big block of text. There's nothing more daunting to a reader than a big chunk of copy. In fact, a first glance at a big block of text is enough to make a reader leave the page before they've consumed even one line of text. Break up blocks of text with formatting devices such as headers, bullet points, and images to make your content more pleasing to the eye and easier for readers to consume.
6. Include zero in-text links.
Blog posts can be a great outlet for linking to other content. Improve blogger relations by giving other bloggers' content some link love, or increase chances for lead generation by linking to relevant, downloadable content like ebooks and webinars on your own site.
7. Forget to attribute your sources.
You don't need to go all term paper-style and add footnotes to your blog posts, but failing to attribute data or other content sources you cite in your own articles is a blogger no-no. Something as simple as mentioning the source and linking to its website is a good practice. Same goes for photo sources.
(Note: Did I mention the title for this blog post was inspired by a very
popular children's book
?)
8. Fail to include a call-to-action.
As we said before, a blog can be a very helpful lead generation tool. Be sure each post includes a relevant call-to-action that enables readers to access additional content acquired by completing a lead gen form on an
optimized landing page
.
9. Make a ton of spelling and grammatical errors.
You could have expressed some killer ideas, but if you fail to spell-check your blog article or have a colleague proofread it before you publish, you're setting yourself up for a lack of credibility and some nasty comments from your readers.
10. Disable social media sharing links and comments.
Or maybe you won't even receive feedback on your post since you've disabled the ability for readers to comment and never added social media sharing buttons for sites like Facebook, Twitter, Google+, and LinkedIn to your blog. Don't limit commentary, engagement, or your article's potential to get shared online.
You're done! Congratulations -- if you followed all of these 10 tips and neglected to follow our alternative advice, you've probably just written the worst blog post ever and could even qualify for that fake award I referenced earlier. Now click "delete" before you're tempted to publish it, and get working on a kick-ass blog post that will actually deliver results for your business.
Image Credit:
Alexei Kuznetsov
Laura 9:28 AM on August 10, 2011
Just a quick note to tell you I am learning so much from your blogs. I just completed my marketing degree and am working on a starting a home based business creating E-newsletters and writing blog posts for small businesses in my area. Thank you!
Peter 9:43 AM on August 10, 2011
You missed a point - being plain deceptive. I regularly get posts from a marketing automation vendor telling me that their product is my route to the boardroom and that I deserve recognition for creating all the revenue for the company.
This is deceitful and only appeals to naive marketers who don't know better.
Steven Cole 9:43 AM on August 10, 2011
Great post, I particularly like point 1,4,6 and 8.. I have been blogging for a short time and need guidance like this. I think bad blogs are a result of not following best practice so these posts help.
Tim Reeder 10:06 AM on August 10, 2011
Great article. I'm a new blogger myself and soaking up this type of content. I suspect there are some long-copy bloggers out there, but aside "big blocks of text" I think another pitfall to avoid is making your posts too long. Are there industry standards on recommended copy length? I feel anything over 1000 - 1200 words you may want to start trimming the fat. Opinions? Thx!
Kim Kislak 10:20 AM on August 10, 2011
Thanks for writing this, I hate to admit it, but I just might win that award.
Amber Cebull 10:31 AM on August 10, 2011
Sometimes there are terrible, horrible, no-good, very-bad blog posts, even in Austrailia. Good job at appealing to the kid in me by quoting on my favorite childhood books. Headline win.
Murray 10:33 AM on August 10, 2011
Great post Pamela. Yup, your headline worked for me – point #1. In this post-Panda age, we'll all have to get better at writing and what we're writing about. In support of your article, your readers may be interested in my latest post: http://bit.ly/iY8xL8
Thanks.
Josh Solomon 2:26 PM on August 10, 2011
We've recently added an article to our blog that touches on similar points. Granted, it's more on general SEO, but it also concerns content.
http://bit.ly/nmS7rN
Hulk 2:53 PM on August 10, 2011
America's most popular blogger violates every single one of these rules in almost every single post.
Sorry, but these aren't the rules. They're the ideas that fit into your headline, which was written to try to draw people to your post. i'd say that's among the cardinal sins I see: articles written to fit a catchy--or arguably catchy--headline.
dan 3:18 PM on August 10, 2011
@hulk, which blogger are you referring to?
Kristen 4:20 PM on August 10, 2011
@hulk: I'd like to know which blogger that is, too. While there are always exceptions, the blogs I look forward to reading, including some very popular ones, follow these rules pretty closely.
MariaJ 6:11 PM on August 10, 2011
@hulk I'm dying to know. What blogger are you talking about? There's no way he's popular if every blog post is "ME ME ME"!
dan 8:55 AM on August 11, 2011
i think @hulk might be referring to mr.godin, who IMO, blogs with a different playbook than the rest of us
Charlotte Doucy 11:16 AM on August 11, 2011
Really useful post Pamela, thank you. Quite similar to a blog we did last week, http://bit.ly/prhJzP Have a look and see if you can do any worse!
Drew Lucero 5:08 PM on August 11, 2011
Very interesting blog post with a lot of quality information. As a new blogger myself it helps to read posts such as these so I do not fall victim to these mistakes.
Mark Telford 7:23 PM on August 17, 2011
Very informative, thank you. It's always good to pick up new tips and get confirmation that you're on the right track.
Kent Accountants 4:45 AM on August 23, 2011
It's all very well having the best intentions to create an exciting blog which everyone wants to read. But, its even easier to waste time and effort.
Thanks for these tips, which I'm going to use asap.
Pamela Decharo 1:40 AM on August 27, 2011
Awesome advice! I'll be writing my first blog within the month and am nervous as hell, but these guidelines are simple, clear and non-intimidating.
Thank you!
Accountants in Kent 8:11 PM on August 28, 2011
Had a good read of the other comments. yes I agree there are good points in the article.
Main thing though is to have a writing style and content that draws people in.